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Casual Articles - Company Brochures That Build Your Business - A Working Example
If you have been skirting around the idea of investing in commercial real estate, you may be wondering how you can know when it’s the right time to invest in these properties. The right time for you will be synchronistic; your borrowing and repayment capacity will meet market opportunities to buy low in an area that offers high potential growth. There is certainly some luck involved in this, however, for the most part good preparation meets opportunity to result in long term profitability.Investing in commercial
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3.
Today more and more people use the Internet, because all we need to know is just a click away. The Internet is a very efficient and quick way of finding information about almost everything. However, there is also a bad side to the Internet and that is that you are exposed to hackers and your every step on the net can be monitored.Because privacy, Internet crime, hacking were becoming more and more of an issue and many people were afraid to use the Internet because of the consequences, free proxy surfing sounded
Recently I came across an excellent example of a company brochure developed by Alison Halupka, General Manager of Grant Sheds. Grant Sheds is a family owned business operating from Monash in South Australia. They manufacture and install a wide range of sheds and garages. It is a multi-million dollar business that has been operating for 50 years. Their clients are primarily farmers. Furthermore, through smart service and marketing Grant Sheds continues to earn a price premium in an increasingly commodities market. Their company brochure is one link in that chain.
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3.
Do you have mold in your home? If so, there is a good chance that you know that you do, as many molds can be seen by the naked eye. If you have mold in your home, it may be dangerous. That is why it is important that you get it taken care of. If you live in or around the Fullerton area, that process may be referred to as Fullerton mold remediation.When it comes to Fullerton mold remediation, you will have two different options. One of those options is to do your own Fullerton mold remediation and the other i
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3.
Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.Now I'd like to look at how stationery and how you use it affects the environment. 4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at lea
I see a lot of company brochures and most of them end up in my recycle bin before I even open the front page. The Grant Sheds brochure got my attention. I read it in its entirety and by the time I was finished reading it I was thinking about who might find this information useful. To put it in plain English it got me to bite - and I'm not even in the market for a shed!
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3.
Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special events. Often these special events include golf tourn
You can view a PDF version of the brochure by clicking this link.
Lesson: Stick to the Basics
There are some basic principles that need to be followed whenever you're developing a marketing communication tool. The Grant Sheds brochure addresses each of these principles.
The principles are:
1. Have a clear purpose for the tool.
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3.
Are you a Costa Mesa homeowner or business owner? If you are, have you ever heard of a process that is sometimes referred to as Costa Mesa mold abatement? If not, you may want to take time to familiarize yourself with it, especially if you feel that your home or business may have a mold problem.Although a Costa Mesa mold abatement process is a relatively common one, there are some California homeowners and business owners who are unfamiliar with the term Costa Mesa mold abatement. What you should know is that
How is it going to be used and what outcome do you want for your business?
2. Understand what life is like for your target audience.
Under what circumstances will they be reading the material? (e.g. time, location, special conditions) How do you need to accommodate those circumstances?
3. Help people buy.
What do they need to learn to move to the next stage in their buying process?
4. Make it 'real'.
What evidence can you provide? How do you make your benefits more 'real life'?
5. Keep it simple.
What's the easiest way to get your point across?
6. Have a look and feel that supports your brand values.
What first impression do you want the communication tool to create about your business? What image is appropriate?
How Grant Sheds has Applied These Principles
The Grant Sheds company brochure has been developed for use in a variety of situations. For example it is distributed at trade shows and attached to quotations given to potential clients. Alison has ensured the content of the brochure is generic enough to accommodate diverse applications.
Most of the inquiries to Grant Sheds are inbound, that is, prospects already know they want to buy a shed (either now or in the future) and proactively make contact. With this in mind the Grant Sheds brochure focuses on 2 key messages; "We have the shed you want", "this is why you should buy from us". Hence the brochure aims to deliver the prospect to the next step of their buying process, that is, to get a quote.
Most of Grant Sheds' clients are farmers. Farmers work hard and are time poor. They don't want to spend time reading if they don't have to. Also anything that makes life easier is goin
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