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Casual Articles - How to Write a Tag Line - 10 Tips
Gaining the attention of prospects and turning them into customers is an ongoing challenge. With so many brands competing in so many marketing channels, it's easy for your message or product to get lost in the noise. Small or local companies with marketing budget constraints face an even greater challenge wh
2. Positive – negative
The European Union is fining yet another American Company that it cannot compete with. Why? Because this time Microsoft has just become too efficient in its operating systems. The Computer companies of the EU will not seem to get off their rears to build a better system or better features for personal comput
A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative
Boring is one thing you can’t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.Your marketing message is how you communicate with the public;
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative
Are you a homeowner or a business owner in the Dallas area? If so, is your home or office carpeted? If it is, there is a good chance that you may need to have your carpets cleaned. Although carpeted flooring is nice, it can show signs of wear and tear or dirt quicker than hardwood or tiled flooring. If yo
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative
In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slay
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative
Advertising business gifts can be a significant expense for your company. Like most advertising, it can be difficult to determine a bottom line return on your investment. With advertising business gifts, it can be especially difficult to measure their true worth to your company, since a great deal of the val
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service befor
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