e being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over aDo Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile? Why not, who cares if that helps them make a strong come back, do what works.

You see it is hard to build a brand and often very hard to make a come back, it can be done and it is being done, but it is not as easy as it looks these days as consumers and potential customers are being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over a

ember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile? Why not, who cares if that helps them make a strong come back, do what works.

You see it is hard to build a brand and often very hard to make a come back, it can be done and it is being done, but it is not as easy as it looks these days as consumers and potential customers are being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over a

ow say it is a crocodile? Why not, who cares if that helps them make a strong come back, do what works.

You see it is hard to build a brand and often very hard to make a come back, it can be done and it is being done, but it is not as easy as it looks these days as consumers and potential customers are being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over a

n very hard to make a come back, it can be done and it is being done, but it is not as easy as it looks these days as consumers and potential customers are being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over ae being bombarded with multi-media images, presentations and exposures. Mistakes in advertising and marketing can hurt brands, divide loyalties and over all diminish the brands goodwill and blue sky value on the balance sheet.

We all know the popular brands of today and what is hot, how can we not, it is all over everything, everywhere we go! Can you remember the brands of yesterday? Can you predict which brands will be everlasting like the Entergizer Bunny and which will fade into obscurity? For instance with the talking Gecko from Gieko be chatting up a storm with an Australian Accent Achieving Advertising Age’s top Accolades in annual editions?