Casual Articles - Internet and Businesses Online

Staff Turnover - A Business Killer
Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability.EFFECTS ON PRODUCTIVITYIncreasing work for the remaining staff... This is rather obvious, but think about the work that’s being left undone. If a staff member has to cover the pho

Discovering Open Directories
Open directories give users advantage to search millions of directories, submit articles to directories, and so on. You have many options with open directories online.Some of the popular open directories are Google, Yahoo and so on. You can use open directories to get links, such as back links, incoming links and more.Open directories also includes ODP (Open Directory Project), which some users refer it as DMOZ. (I.e. directory mozilla.org) which is the origination of open directories. Open directories have multilingual directories with open content available to users. The conte

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?

Start With The Obvious

You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.

How Do I Find All Those Keywords?

Start researching. Yes, it's going to take a little work on your part to take a close look at what keywords you may be missing out on. Keep account of prospective website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/) or Wordtracker (http://www.wordtracker.com) and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up.

The Ice Cream Man's Top Ten Sales Techniques
The little truck pulls onto your street with bells ringing and people come running with smiles on their faces. This is as true today as it has been for more than half a century. People love to see the ice cream man (man, woman, or person). Don’t you wish the same thing happened every time someone knows you’re nearby selling your product?Do people come running when you’re in town or on their block? Do they merely put up with you and avoid you when they can? Sure, you say, selling ice cold popsicles and ice cream on a hot day is one thing, but selling your multi-faceted widget week after

not searching for those terms, how do they find your website?

Start With The Obvious

How Do I Find All Those Keywords?

Two-Step Your Communication
Ever use someone else to get your message out?For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, includin

in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords.

How Do I Find All Those Keywords?

A Starbucks Coffee Franchise Of Your Very Own
I don’t know what it is with some people, but when an idea becomes a brand and then branches out to become a chain, a lot of folks turn their backs and shun whatever or whoever it is that has become so successful. I've seen this with Starbucks coffee shops of recent years but despite the moans and groans about how naff and overpriced the coffee is, the chain seems to go from strength to strength. In fact a good buddy of mine has just entered into a Starbucks coffee franchise and I can fully understand his reasons for doing this.When I was a youth, there weren’t the trendy coffee shop

your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool (http://inventory.overture.com/d/searchinventory/suggestion/) or Wordtracker (http://www.wordtracker.com) and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up

Coffee Shop Loyalty: Truly Tested by the Obvious
IntroductionCoffee shops have so many lessons for those of us who want to make a success online or, indeed, in bricks and mortar. They are usually small, the operation is simple and the whole set up easy to observe and make notes on.Once again a visit to a local coffee shop stimulated thoughts of mistakes we fail to see when we set up our online stores and other services. Offline/online we consistently make the same mistakes. It was my own fault. I missed all the signs. I should have known better. There were few patrons (3 as I recall) at this shop when others nearby wer

://inventory.overture.com/d/searchinventory/suggestion/" target="_new">http://inventory.overture.com/d/searchinventory/suggestion/) or Wordtracker (http://www.wordtracker.com) and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use a slightly different language than you when writing copy for their pages. Visit their websites and learn all you can about how many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find research information through industry websites and companies that specialize in producing reports about your industry.

Help Search Engine Robots Do Their Job

Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine robots "read" the text on your pages by going through the source code of your web pages. If the majority of the words in your source code text are buzzwords, this is the information that will be taken back to the search engine database.

It's Obvious (the "DUH" factor)

Ok, so it's obvious to you what your industry buzzwords are. But don't discount the simpler versions of those catchy words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear, precise copy that catches the visitor's attention and tells your story is generally more effective in the long run.

Compromise - Mix SEO Keywords and Buzzwords

You don't want to change the copy on your webpages? This is often a problem with business websites. Once you have your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to make sense with the context o

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The word laser is used as a common name, but it is actually an acronym that stands for Light Amplification by Stimulated Emission of Radiation. The highly concentrated beam of light it produces can quickly apply energy even to a minute area. It can be easily controlled by mirrors and lenses and essentially as light. It can travel at the highest speed possible, can travel in a straight line in an empty space and can transmit information.

Considering their features and capabilities B2B marketplaces are still quite underused. However, the trend is changing and many companies started to realize the immense potential of online channels. Learn more why you need to use a B2B marketplace.

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