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Casual Articles - Search Engine Essentials
There are 3 things that are guaranteed in life: Death, Taxes and The Internet. So, are you truly serious about growing your carpet cleaning business? If so, you must be willing and able to effectively advertise online to truly grow your business.Phone books and direct mail used to be a terrific way to gain new carpet cleaning customers, but growing trends have now made these advertising avenues far less successful, mainly the invention of the Internet.Internet advertising is something you simply cannot ignore for your carpet cleaning business. The problem most of us face is how to do it the right way. Even if you are computer savvy, it can still be difficult. What are some possible solutions for growing your carpet cleaning business online?1. You can hire an internet marketing specialist to create and execute a business plan for you to advertise your carpet cleaning business.The problem with this is the cost. Not only do you have to pay the marketing specialist for his time developing your system for you, but then
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
In a recent article, I told the story of when I was a young whippersnapper, attending classes at what was then and still is called “one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.We were to find a hospitality business that marketed itself by using the participation of the owner as part of the “distinctiveness” of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they didn’t want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie’s Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He kne
What are Search Engines?
There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database. The user enters a search-term into the search engine and is presented with a list of web-pages that relate to the search-term. Note that search engine databases have separate records for each web-page, not each website.
Some well known search engines are:
- MSN Search
- AltaVista
- Ask Jeeves
- Hotbot
- All the Web
- Yahoo
Although they function in essentially the same way, each search engine varies in the amount and type of information it stores about each web page and the way in which it 'decides' which pages relate to a particular search-term.
How Do Search Engines Work?
Spiders and Robots.
Search Engines gather information about Web Pages using automated software that 'crawls' through the World Wide Web visiting every web-page that it can find. This software is usually referred to as a 'robot' or a 'spider'. When an individual submits a website to a search engine they are requesting that a search engine robot is sent to that page. When a robots visits the page it records not just the URL of the page, but varying amounts of information about the page. The robot then follows every single hyperlink within the page and catalogues those pages, and on it goes following links throughout the internet, cataloguing every page it comes to. Once a web-page has been submitted to a search engine, or has links to it from pages that already get spidered by the search engine robots then there should be no need to re-submit the site to the search engines as the robots will come crawling on a regular basis.
The exact information that robots store within the search engines database is kept a secret so as to prevent 'spamming' of the search engines as much as possible. Despite this, it is fairly easy to decide which elements of the page that the search engines are most likely to record.
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
Change can be good or it can be bad, change of any kind good or bad has an effect on individuals. This effect is some times positive. However, most of the time it is negative. People naturally resist change and this resistance to the change cause's stress and then stress leads to other problems. If we work in an environment where change is occurring all the time, employees will be under constant stress, quality and quantity of production will be lower. We must make changes if we are to improve our operations. The challenge then becomes how do we make changes without creating stress in the work place.A major change, like relocating a business or a total remodeling creates a lot of change at one time and this is not quite the same as when you make changes at an established work place. People are expecting changes when they move or remodel and they are prepared to cope with the stress that comes with it. With a major move it is the best time to make changes and most if not all companies change all the layout and procedures when ma
- MSN Search
- AltaVista
- Ask Jeeves
- Hotbot
- All the Web
- Yahoo
Although they function in essentially the same way, each search engine varies in the amount and type of information it stores about each web page and the way in which it 'decides' which pages relate to a particular search-term.
How Do Search Engines Work?
Spiders and Robots.
Search Engines gather information about Web Pages using automated software that 'crawls' through the World Wide Web visiting every web-page that it can find. This software is usually referred to as a 'robot' or a 'spider'. When an individual submits a website to a search engine they are requesting that a search engine robot is sent to that page. When a robots visits the page it records not just the URL of the page, but varying amounts of information about the page. The robot then follows every single hyperlink within the page and catalogues those pages, and on it goes following links throughout the internet, cataloguing every page it comes to. Once a web-page has been submitted to a search engine, or has links to it from pages that already get spidered by the search engine robots then there should be no need to re-submit the site to the search engines as the robots will come crawling on a regular basis.
The exact information that robots store within the search engines database is kept a secret so as to prevent 'spamming' of the search engines as much as possible. Despite this, it is fairly easy to decide which elements of the page that the search engines are most likely to record.
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
I am not talking about UPS the shipping company I am talking about positioning your product so that when people come across it they fell they need it right now. Put your prospects in a position that you have the best solution and that shopping around is a waste of their time.People are bombarded with information all day long, when they are in their car, in front of their television, or in front of their computers. What you need to do is be able to break through all of the noise they typically tune out. I want to show you how to put your unique selling position in front of more customers and have them stand up and say "I want this product right now."When you talk about your product do you talk about how long you have been in business and that your company is reliable? Well guess what so do all the other companies in the world.You have to paint a picture in the mind of the prospect and show them how your product will make their life easier. People do not want reliability they want faster, stronger, and betterg automated software that 'crawls' through the World Wide Web visiting every web-page that it can find. This software is usually referred to as a 'robot' or a 'spider'. When an individual submits a website to a search engine they are requesting that a search engine robot is sent to that page. When a robots visits the page it records not just the URL of the page, but varying amounts of information about the page. The robot then follows every single hyperlink within the page and catalogues those pages, and on it goes following links throughout the internet, cataloguing every page it comes to. Once a web-page has been submitted to a search engine, or has links to it from pages that already get spidered by the search engine robots then there should be no need to re-submit the site to the search engines as the robots will come crawling on a regular basis.
The exact information that robots store within the search engines database is kept a secret so as to prevent 'spamming' of the search engines as much as possible. Despite this, it is fairly easy to decide which elements of the page that the search engines are most likely to record.
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
Anytime you’re in a leadership position, you are faced with the question of how best to motivate those who work under you. There are countless philosophies and ideas out there, all claiming to be exactly what you need. The Foundation of Teambuilding The truth is, there is no one perfect answer. Moreover, what works at one time will not always work at another. There are team dynamics that you must always be in tune with. For example, suppose you offer a trip to Hawaii for the quarter’s highest closer. If newer or less experienced reps feel like they can’t stack up against the competition, then not only will they feel discouraged, but they may actually feel like there’s not much use in trying. They will then become even less productive. Some reps will respond to cash rewards, while others are incited even more by praise and recognition. As Maslow said, “If the only tool in your toolbox is a hammer, then you will treat everyone like a nail.” The truth is, everyone is not a nail. To be an effective motivathout the internet, cataloguing every page it comes to. Once a web-page has been submitted to a search engine, or has links to it from pages that already get spidered by the search engine robots then there should be no need to re-submit the site to the search engines as the robots will come crawling on a regular basis.
The exact information that robots store within the search engines database is kept a secret so as to prevent 'spamming' of the search engines as much as possible. Despite this, it is fairly easy to decide which elements of the page that the search engines are most likely to record.
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
People in leading positions are often in a dilemma: on one hand they are supposed to give great performances, make the right decisions and so forth; on the other hand, they have to fill the role of a very confident and self-assured manager. This may be considered a dilemma because CEOs are expected to be almost supernatural, and asking for assistance in what is supposed to be their core competence (leadership!) simply does not fit the picture, no matter how necessary it may be.It is interesting to draw a parallel to sports. I don't know of any world-class athletes who do not have coaches or trainers to assist them in the development of their core competency (e.g., golf, tennis, etc.). It seems that in the area of sports, it is generally accepted that top performers need top assistance, i.e., coaches. Also, nobody in sports seems to feel the necessity to hide that they employ a coach. Meanwhile, many of the top CEOs (at least in the US) have coaches, but very few want to admit or even talk about it.CEOs are usually in a situationts of the page that the search engines are most likely to record.
SERPS
When a user performs a search within a search engine, the results are presented as a list of web-pages that relate to the search-term. These pages are known as 'Search Engine Results Pages' or SERPS. Search Engines attempt to place the most relevant pages to any given search-term at the top of the SERPS. Therefore, the aim of all Search Engine Optimisation (SEO) techniques is to get a web page as close to the top of these SERPS as possible.
The complex algorithms used to calculate which web pages are most relevant to a given search-term are kept a closely guarded secret by the search engines. Once again this is to prevent spamming of the search engines as it is within the search engines interests to make sure the results presented in the SERPS are as accurate and therefore as useful as possible. Search Engines make money by selling advertising space on their web-pages. Advertisers will only pay to advertise if the pages are viewed by millions of people, and people will only continue to use a search engine if it provides them with useful results. It is therefore important that the pages listed in the SERPS as accurate as possible and not influenced by Search Engine spamming techniques.
Features of some Specific Search Engines.
Search engines have much in common with each other, but each also has its own unique features and peculiarities. It is also worth noting that many search engines share the same database or use the same algorithms, so all are inter-related to varying degrees.
Google is at the moment the most popular and therefore most important of the search engines. It generally provides users with highly relevant SERPS, has a wide coverage and has a clean, easy to use interface. It also offers the ability to search for things other than just web pages, such as images, the contents of newsgroups etc.
From a SEO point of view, Google is incredibly important, but it is also very frustrating. The sandbox effect means that new web pages are often not listed in the Google SERPS for many months after Google first becomes aware of them. This can prove frustrating for webmasters of new websites and makes analysing SEO techniques specifically aimed at Google very difficult in the early months of a websites existence. Google also change the algorithm they use on a regular basis. This process is known as the 'Google Dance' and can result in some unexpected and quite dramatic changes in the ranking of a particular page within the SERPS.
Google also offers paid adverts in addition to its unpaid listings. Some of these
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