Tags |
|
|
Links |
|
|
Casual Articles - The SEO Game - Do You Play It?
Each of us gets 24 hours to do with what we will. Some people wish they had more, while others wish time would pass a lot quicker. Some salespeople act like they have an unlimited time bank available to them, and that their prospects or clients will see them whenever the salesperson would like. Other more successful sales pros understand the importance of using every available selling minute to its best advantage.Before you can improve your use of time to sell, you need to get a handle on where you are spending your time and how you are abusing it. Most of us tend to waste the time we do in the same old ways, day after day, year after year. A good friend of mine and fellow speaker, shared what I believe is an excellent way to get a handl
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our res
Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them ask to buy at least one of their favorite sweets?The smell of fresh baked goods and the memory of the taste of a candy bar makes us want to buy more. The owners of bakeries and candy stores don’t have to spend a lot of time extolling the merits of their goods or the length of time they’ve been in business; they can concentrate on helping us satisfy our appetites.Wouldn’t you like to be in a similar situation with your marketing? How would you like to have prospects who were so eager to buy that you didn’t have to sell, but could focus instead on
I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved different ways. You couldn't take shortcuts and get the game over with. You had to really think about your moves and watch your opponents moves as well. With each move they made, you had to analyze your next move and even the best plans of attack had to be readjusted constantly. The game was always changing depending on who you played against. But once you understood the game, once you understood all the components of the game, you were hooked.
The same goes for SEO.
The First Step to playing the SEO Game is understanding the game.
Read the rules of the game. Understand what is allowed, what is not allowed, and things you must avoid. Research how people will find you. Know what your keyword/keyword phrases are. Who will be coming into your website? Who will you be marketing to?
Google Rules and Guidelines can be found at http://www.google.com/webmasters/guidelines.html
Yahoo Guidelines can be found at http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html
MSN Guidelines can be found at http://search.msn.com/docs/siteowner.aspx?t=
SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm
Setting Up Your Chessboard (or website)
Set up your website correctly from the start. Make sure all the pieces of your website are were they belong. For instance, place your Title tags and Meta tags into your headtags. Create clean style web pages from the start. Move your javascripting and css off the page and into their own file so that the search engines can get to what is important right away.
Playing The Game
In Chess, the rook and the bishop do not move the same way on your chessboard. Understand how each piece of the game moves and works and use them to help you win the game.
The same is true for your SEO. For example, many people do not use their head tags correctly. They try to stuff as many keywords as they can think of into the Meta Keywords tag. This will not get you far in the game. Try to be focused in your keywords. Use 3-5 keyword/keyword phrases at most and never use the same word more then 3 times.
Make sure you are using all the pieces of the game. Title tags, Meta Tags, H1 Tags, Content, Links, Relevancy, etc. Some people think when playing chess that the pawns are really of no use. You can lose them, you can keep them, no big deal. The same can be said about Meta Tags. However when playing against Yahoo or MSN, they will take advantage of your pawns. More so then when playing with Google. But why would you not use these pieces in a game? Why would you not take advantage of every single piece and make each one as important as the others. Would you have a better chance of winning if you used each piece of the game instead of only a few?
Know who you are playing against.
The more information your have about your opponent and how they play can greatly increase your chance of beating them. The same can be said about search engines. Understand how they work and how they find sites. Knowing your opponent can help you to win. But also keep in mind that as time moves on, your opponent is getting stronger. They are constantly changing their game to keep up with the new breed of chess players. You may be able to beat them today, but in 6 months, they may have a new strategy. Keep a close eye on them and change your game to adjust to theirs.
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our resu
Now that you have your list, you will be ready to go. You should also have a reason to call each of the people on the list. For example, I put on a breakfast seminar and wanted to invite my top customers to the event. This gave me a good excuse to send an email, and follow-up with a phone call. Even if the person was not in the office, I left a message to call me back. The event was a good reason to call and also to see if there was anyone they thought might want to attend. It made getting a referral much easier. I now had a touch point with my customer and I also got a couple of referrals. I asked permission to use my customers name when sending the invitation and also used the phone to follow-up with the lead.When you are doing your ca
Google Rules and Guidelines can be found at http://www.google.com/webmasters/guidelines.html
Yahoo Guidelines can be found at http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html
MSN Guidelines can be found at http://search.msn.com/docs/siteowner.aspx?t=
SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm
Setting Up Your Chessboard (or website)
Set up your website correctly from the start. Make sure all the pieces of your website are were they belong. For instance, place your Title tags and Meta tags into your headtags. Create clean style web pages from the start. Move your javascripting and css off the page and into their own file so that the search engines can get to what is important right away.
Playing The Game
In Chess, the rook and the bishop do not move the same way on your chessboard. Understand how each piece of the game moves and works and use them to help you win the game.
The same is true for your SEO. For example, many people do not use their head tags correctly. They try to stuff as many keywords as they can think of into the Meta Keywords tag. This will not get you far in the game. Try to be focused in your keywords. Use 3-5 keyword/keyword phrases at most and never use the same word more then 3 times.
Make sure you are using all the pieces of the game. Title tags, Meta Tags, H1 Tags, Content, Links, Relevancy, etc. Some people think when playing chess that the pawns are really of no use. You can lose them, you can keep them, no big deal. The same can be said about Meta Tags. However when playing against Yahoo or MSN, they will take advantage of your pawns. More so then when playing with Google. But why would you not use these pieces in a game? Why would you not take advantage of every single piece and make each one as important as the others. Would you have a better chance of winning if you used each piece of the game instead of only a few?
Know who you are playing against.
The more information your have about your opponent and how they play can greatly increase your chance of beating them. The same can be said about search engines. Understand how they work and how they find sites. Knowing your opponent can help you to win. But also keep in mind that as time moves on, your opponent is getting stronger. They are constantly changing their game to keep up with the new breed of chess players. You may be able to beat them today, but in 6 months, they may have a new strategy. Keep a close eye on them and change your game to adjust to theirs.
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our res
An online merchant service is one that enables you to make payments on the internet. Typically, online merchant services work through Internet merchant accounts that are provided through an acquiring bank. This acquirer effectively allows you to accept or make payments through credit cards online. As it is the case with almost any business decision, there are a number of both advantages as well as disadvantages to online systems of payment and also to other types of processors of credit card. On a general basis, the advantages tend to be tied to having a direct control of the system for processing the payment. On the flip side the disadvantages tend to revolve around factors like mechanics, logistics, and security. The responsibility for the e
Playing The Game
In Chess, the rook and the bishop do not move the same way on your chessboard. Understand how each piece of the game moves and works and use them to help you win the game.
The same is true for your SEO. For example, many people do not use their head tags correctly. They try to stuff as many keywords as they can think of into the Meta Keywords tag. This will not get you far in the game. Try to be focused in your keywords. Use 3-5 keyword/keyword phrases at most and never use the same word more then 3 times.
Make sure you are using all the pieces of the game. Title tags, Meta Tags, H1 Tags, Content, Links, Relevancy, etc. Some people think when playing chess that the pawns are really of no use. You can lose them, you can keep them, no big deal. The same can be said about Meta Tags. However when playing against Yahoo or MSN, they will take advantage of your pawns. More so then when playing with Google. But why would you not use these pieces in a game? Why would you not take advantage of every single piece and make each one as important as the others. Would you have a better chance of winning if you used each piece of the game instead of only a few?
Know who you are playing against.
The more information your have about your opponent and how they play can greatly increase your chance of beating them. The same can be said about search engines. Understand how they work and how they find sites. Knowing your opponent can help you to win. But also keep in mind that as time moves on, your opponent is getting stronger. They are constantly changing their game to keep up with the new breed of chess players. You may be able to beat them today, but in 6 months, they may have a new strategy. Keep a close eye on them and change your game to adjust to theirs.
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our res
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?Let us look at the sales letter first.The headline.Does it stand out? Does it grab your attention?Does it shout, "READ ME, READ ME, READ ME".On the other hand: Does it give a tantalising hint at something interesting inside. Som
Know who you are playing against.
The more information your have about your opponent and how they play can greatly increase your chance of beating them. The same can be said about search engines. Understand how they work and how they find sites. Knowing your opponent can help you to win. But also keep in mind that as time moves on, your opponent is getting stronger. They are constantly changing their game to keep up with the new breed of chess players. You may be able to beat them today, but in 6 months, they may have a new strategy. Keep a close eye on them and change your game to adjust to theirs.
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our res
In this installment on medical billing of electronic claims, using NSF 3.01 specifications, we're going to continue our review of the FB0 record, which is more line item detail, picking up with field number 8.FB0 field 8, positions 61 - 67, is the coinsurance amount. This is the amount of the claim that is covered by any additional insurance that the patient has. In the most common cases where you're billing Medicare, the secondary payer will be Medicaid and this amount will usually be the 20% that Medicare doesn't cover. Of course this isn't always the case.FB0 field 9, positions 68 - 82, is the ordering provider ID. I think we need to take a moment to clarify something that is probably confusing a lot of people. In this ser
Keep in mind that your opponent will never tell you how they are going to play the game. There are secret strategies that only they know. Many will guess as to what those are, but nobody will ever know their strategy 100%.
Do Not Take Shortcuts Just To Get The Game Over With
The same can be said about using spam techniques to get your site listed quickly and to the top. Spam techniques may work for a short time but once you get caught, you are banned from playing the game. Google states this about spam, "Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone. We think that's a bad thing."
Basically spamming is a way of cheating the game to win faster. Remember chess is not a quick game. It takes time and patience. No one wants to play with a cheater....NO ONE.
Capturing the King - CHECKMATE
Content is King. Content is the way to win the game. Without capturing the content, you will lose the game. Each of the search engines look for relevancy within your page. If you state that your page is about red dogs with hats, and you have a page written about blue cats with shoes, it does not work. Keep your pages focused. If you are writing about red dogs with hats, write about those red dogs with hats only. If you also have red dogs with boots, then give them their own page and write about them boots separately.
Keep the pages focused and on track. The title tag would be about the red dogs with hats. The meta tag keyword would be about the red dogs with hats. The meta tag description is a nice 250 character description about the red dogs with hats. Use a H1 tag high on the page that has red dogs with hats. You can use css tags to make the h1 tag match your site. Then write clear, focused, original content about the red dogs with hats. Start out with 3 paragraphs and mention the red dog with hats once in each paragraph. Watch your rankings. Add additional content if necessary but do it slowly. Make notes of all the changes that you make. If something does not work, go back and undo it. Keep adding fresh and unique content to your site.
Do not let your site go into stalemate.
Once you look at SEO as simply a game, it makes it that much more exciting to play. And it's even more fun TO WIN!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/78745/casualarticles-The-SEO-Game--Do-You-Play-It.html">The SEO Game - Do You Play It?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/78745/casualarticles-The-SEO-Game--Do-You-Play-It.html]The SEO Game - Do You Play It?[/url]
Related Articles:
Accentuating Your Business Building
Your Most Important Investment
Is Submitting to Directories Still Worthwhile?
Bookmark it:
|