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You are here: Home > Internet and Businesses Online > SEO > Search Engine Robots - How They Work, What They Do (Part II) |
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Casual Articles - Search Engine Robots - How They Work, What They Do (Part II)
Loyalty - I Spell it With 3 R's don't understand Flash movies.
The Bottom LineCompany Loyalty – I spell it with an R “The most widely requested trade mark tattoo is the Harley- Davidson.. Tattooed trademarks are more than symbols of extreme brand loyalty….. This could be why we do not see more TIDE, DELL or VERIZON tattoos.” From International Trademark Association website With the possible exception of Harley-Davidson, developing strong (or stronger) loyalty finds its way into the hearts and minds of company leaders throughout all sectors of business. Inc When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http:/ Redundant Systems vs Super Built Systems If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.Often folks build in redundancy for systems just in case Murphy Strikes and he will. The more complicated a system is the more possibilities of system failure of one of its components. In aviation we discuss multi-engine aircraft and what happens if you are in a single engine aircraft and the engine quits; then it would sure be nice to be able to keep going on the remaining engine right? Sure, makes sense right?Indeed and now lets take a four engine plane; with four engines there is 4 times the chance of one of the engines quitting and that means once you do land you cannot fly it until it Submitting your site to the major search engines: that will help with the "can't find it" problem. Even having links pointing back to your site can be enough to attract the search engine robots. Google, for example, suggests that you may not have to submit your pages; they will find your site if you have a link pointing back to it from at least one other site on the web. If the robots can find your site but can't make sense of it, then you may need to look at the content and technology used on your pages. Frames, Flash, dynamically generated pages, and invalid HTML source code can cause problems when the search engine robot tries to access your web pages. While some search engines are beginning to be able to index dynamically generated pages and Flash (e.g. Google and AllTheWeb), use of some of these technologies can hinder your ability to be indexed by the search engine robots. Text in images cannot be read by the search engine robots. Using ALT image text is an important way to help the robots "read" your images. Websites with extensive images rely heavily on ALT text to present their content. How Do I Get The Most Out Of Indexing? If you know what to "feed" the spidering robots you will help yourself with search engine ranking. Having a website full of good content is the major factor. Search engines exist to serve their visitors, not to rank your website. You need to be sure to present yourself in your site in the way that will be most useful to the search engine visitor. Each search engine has its own idea of what is important in a page, but they all value text highly. Making sure that the text on your pages includes your most important keyword phrases will help the search engine evaluate the content of those pages. Making sure that you have good title and meta tags will further assist the search engines in understanding what your page is about. If the text on the page is about widgets, the title is about widgets, and the meta tags are about widgets, the search engine will have a pretty good idea that you are all about widgets. When their visitors search for widgets, the search engines know to list your site in the results. A sitemap page is a very good way of giving the search engine robot every opportunity to reach your website pages. Since robots click through the links of your web pages, make sure that at least your most important pages are included in the sitemap; you may even want to include all your pages there, depending on the size of your site. Be sure to add a link to the sitemap page from each page on your site. Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page), the robot may not crawl deep enough to get to the widgets page. Testing Your Website For Search Engine Robot Accessibility To get an idea just what the search engine robot "sees" on your page, you can look at the Sim Spider tool. You may be surprised at how different your site looks to the robot. You can find this tool at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi You will see text and ALT image text show up in the results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies. The Bottom Line When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http:/ What A Pop Up is and How It Works es to access your web pages. While some search engines are beginning to be able to index dynamically generated pages and Flash (e.g. Google and AllTheWeb), use of some of these technologies can hinder your ability to be indexed by the search engine robots.A Pop Up is an ad that displays in a new browser window.Pop up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.There are two major types of pop up windows.Entrance pops – these appear when a visitor arrives at your site.Exit Pops – these appear when a visitor leaves your site.There is a huge controversy over the use of pop ups on the internet. While some people feel they are an unwanted marketing ploy, the statistics show that they are effective at generating interest. Text in images cannot be read by the search engine robots. Using ALT image text is an important way to help the robots "read" your images. Websites with extensive images rely heavily on ALT text to present their content. How Do I Get The Most Out Of Indexing? If you know what to "feed" the spidering robots you will help yourself with search engine ranking. Having a website full of good content is the major factor. Search engines exist to serve their visitors, not to rank your website. You need to be sure to present yourself in your site in the way that will be most useful to the search engine visitor. Each search engine has its own idea of what is important in a page, but they all value text highly. Making sure that the text on your pages includes your most important keyword phrases will help the search engine evaluate the content of those pages. Making sure that you have good title and meta tags will further assist the search engines in understanding what your page is about. If the text on the page is about widgets, the title is about widgets, and the meta tags are about widgets, the search engine will have a pretty good idea that you are all about widgets. When their visitors search for widgets, the search engines know to list your site in the results. A sitemap page is a very good way of giving the search engine robot every opportunity to reach your website pages. Since robots click through the links of your web pages, make sure that at least your most important pages are included in the sitemap; you may even want to include all your pages there, depending on the size of your site. Be sure to add a link to the sitemap page from each page on your site. Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page), the robot may not crawl deep enough to get to the widgets page. Testing Your Website For Search Engine Robot Accessibility To get an idea just what the search engine robot "sees" on your page, you can look at the Sim Spider tool. You may be surprised at how different your site looks to the robot. You can find this tool at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi You will see text and ALT image text show up in the results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies. The Bottom Line When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http:/ The Ultimate Wealth Creation Strategy they all value text highly. Making sure that the text on your pages includes your most important keyword phrases will help the search engine evaluate the content of those pages.There are a number of views on what exactly wealth is, but it usually is the ability to allocate resources to yourself and the ability to save time and resources of your choice. This can be a bit confusing so I would suggest that you just know that wealth is the concentration of resources, including time.Still, wealth is a very confusing concept because there are so many different conception of what it is. There are certain kinds of wealth, usually material wealth, that is defiantly finite and only so much can be used. This would be true of gold and diamonds and this helps explain why th Making sure that you have good title and meta tags will further assist the search engines in understanding what your page is about. If the text on the page is about widgets, the title is about widgets, and the meta tags are about widgets, the search engine will have a pretty good idea that you are all about widgets. When their visitors search for widgets, the search engines know to list your site in the results. A sitemap page is a very good way of giving the search engine robot every opportunity to reach your website pages. Since robots click through the links of your web pages, make sure that at least your most important pages are included in the sitemap; you may even want to include all your pages there, depending on the size of your site. Be sure to add a link to the sitemap page from each page on your site. Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page), the robot may not crawl deep enough to get to the widgets page. Testing Your Website For Search Engine Robot Accessibility To get an idea just what the search engine robot "sees" on your page, you can look at the Sim Spider tool. You may be surprised at how different your site looks to the robot. You can find this tool at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi You will see text and ALT image text show up in the results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies. The Bottom Line When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http:/ How to Search Rapidshare a link to the sitemap page from each page on your site.When it comes to finding the top entertainment on the internet, knowing how to search and use the various websites is crucial. One of the more popular entertainment-based websites on the internet is Rapidshare, which offers movies, software, mp3, music and much more. Here are a few tips on how to search Rapidshare through other websites.When you begin searching Rapidshare through other sites, you will notice categories toward the top of the page. Within these categories you will find web, blog, groups, images and extensions. This makes it easy for you to quickly identify what you are lo Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page), the robot may not crawl deep enough to get to the widgets page. Testing Your Website For Search Engine Robot Accessibility To get an idea just what the search engine robot "sees" on your page, you can look at the Sim Spider tool. You may be surprised at how different your site looks to the robot. You can find this tool at http://www.searchengineworld.com/cgi-bin/sim_spider.cgi You will see text and ALT image text show up in the results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies. The Bottom Line When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http:/ Fast Link Popularity don't understand Flash movies.
The Bottom LineAny search engine guru worth his salt would tell you that more and more search engines are making use of link popularity as one of the major criterion for ranking sites. It was started by Google and as of now all the major search engines have adopted link popularity in their algorithms. You might know that link popularity of a site depends on the number of sites linked to its pages. Link popularity depends on a number of factors including the quality of sites with which you are linked, how much relevant the linked sites are to your site, the content quality of the links and there are times when th When it comes to search engine robots, think simply. Lots of good content and text, hyperlinks the robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insure the best results when the robots come visiting. Resources *SpiderSpotting - Search Engine Watch http://searchenginewatch.com/webmasters/spiders.html *Robotstxt.org List of robots and protocols for setting up a robots.txt file. http://www.robotstxt.org/ *Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. http://spider-food.net/ *Spiderhunter.com Articles and resources about tracking Search Engine spiders. http://www.spiderhunter.com/ *Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates what the Search Engine robots read from your website. http://www.searchengineworld.com/cgi-bin/sim_spider.cgi
HTTP = HTML link (for blogs, profiles,phorums):
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