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Casual Articles - Google's Good-Writing Filter
Increase Traffic with AdWords
Adwords is the component of Googles advertising programs that allows web masters or SEO professionals to advertise web sites via links from other web sites. Adwords is used in conjunction with adsense in such a way that your links are placed only on the most relevant web pages. You are given a good deal of traffic at a very reasonable price and the conversion rate from adwords is higher than that of any other pay per click advertising system on the web.As I just mentioned, Google Adwords is a pay per click service. This means that you must pay Google a certain amount for each click that you receive via your adwords links. The best part about this is that you never have to pay unless yo
s terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.
Adwords is the component of Googles advertising programs that allows web masters or SEO professionals to advertise web sites via links from other web sites. Adwords is used in conjunction with adsense in such a way that your links are placed only on the most relevant web pages. You are given a good deal of traffic at a very reasonable price and the conversion rate from adwords is higher than that of any other pay per click advertising system on the web.As I just mentioned, Google Adwords is a pay per click service. This means that you must pay Google a certain amount for each click that you receive via your adwords links. The best part about this is that you never have to pay unless yo
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
How to Create Massive Business Growth...By Cleaning Up the Inside
The other day I was cleaning out my refrigerator. I hate to admit it but it's not something I do often - note to self, delegate fridge cleaning.While I was tossing out stale bread and stinky leftovers (some I couldn't quite recognize...yikes!), it occurred to me that in business the things that prevent you from growing rapidly are often found inside your business.Yes, lack of marketing, poor selling skills and an ineffective model can slow your growth but rapid growth is really an inside job.Here are the top three growth stealing culprits that could be lurking in your business: I refer to them as the 3 P's:1. PeopleI hear from many solo profess
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?The other day I was cleaning out my refrigerator. I hate to admit it but it's not something I do often - note to self, delegate fridge cleaning.While I was tossing out stale bread and stinky leftovers (some I couldn't quite recognize...yikes!), it occurred to me that in business the things that prevent you from growing rapidly are often found inside your business.Yes, lack of marketing, poor selling skills and an ineffective model can slow your growth but rapid growth is really an inside job.Here are the top three growth stealing culprits that could be lurking in your business: I refer to them as the 3 P's:1. PeopleI hear from many solo profess
Apparently not.
Most Common Website Content Success Factors
I took a close look at the top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here's what I found.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
- Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
- Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Google almost certainly has better access to new words than the dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.
- Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
- Lists: both bulleted and numbered, form a large part of the text.
- Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
- Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of an old-fashion roller coaster.Does this sound like your business at all?When business is good, we really don't have a lot of time for marketing. After all, we have to service the clients we have in hand. If we can just get the ball rolling then things should pick up because ou
ok a close look at the top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here's what I found.Are You Riding The Marketing Roller Coaster?If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or sends you around backwards. I guess you might call it more of an old-fashion roller coaster.Does this sound like your business at all?When business is good, we really don't have a lot of time for marketing. After all, we have to service the clients we have in hand. If we can just get the ball rolling then things should pick up because ou
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
- Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more.
- Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Google almost certainly has better access to new words than the dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.
- Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text.
- Lists: both bulleted and numbered, form a large part of the text.
- Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
- Contextual relevance: text contains numerous terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
The 5 Keys to Creating Tasty Link Bait
Link bait.From Google's Matt Cutts to SEOBook - Aaron Wall, everyone on the internet is talking about link bait.If you don’t already know, link bait is the practice of writing content with the intention of getting other people to link to it. Link baiting is one of the few linking strategies that Google has publicly approved.So why would you want to start using link bait?Because it has two big benefits: traffic and back links. No matter how much advertising you have on your web site, you need traffic for it to actually be profitable.And if you want to start getting traffic from Google and other search engines, you are going to want to gain as
elled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not in the dictionary. Google almost certainly has better access to new words than the dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.Link bait.From Google's Matt Cutts to SEOBook - Aaron Wall, everyone on the internet is talking about link bait.If you don’t already know, link bait is the practice of writing content with the intention of getting other people to link to it. Link baiting is one of the few linking strategies that Google has publicly approved.So why would you want to start using link bait?Because it has two big benefits: traffic and back links. No matter how much advertising you have on your web site, you need traffic for it to actually be profitable.And if you want to start getting traffic from Google and other search engines, you are going to want to gain as
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
So Now You're the Boss
Being a boss is hard work and it's different work from what you did as an individual contributor. Here are some important things you should know if you've just become a boss. For one thing, some people will start treating you like you're a jerk.You have not just become a jerk, but some people will think you have. There are people in the world who think that all bosses are jerks.Some of those people will be in the group that used to be your friends. The only thing you can do is the best job you can so you can give the ones willing to change their minds a reason to do so.That's not all. Some of them will expect special treatment. Some will use their "friendship" with you
nly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments.Being a boss is hard work and it's different work from what you did as an individual contributor. Here are some important things you should know if you've just become a boss. For one thing, some people will start treating you like you're a jerk.You have not just become a jerk, but some people will think you have. There are people in the world who think that all bosses are jerks.Some of those people will be in the group that used to be your friends. The only thing you can do is the best job you can so you can give the ones willing to change their minds a reason to do so.That's not all. Some of them will expect special treatment. Some will use their "friendship" with you
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
Inventory Accuracy Hints
Does your company need to improve inventory accuracy? Often, writings on inventory accuracy improvement focus on techniques, such as cycle counting. While this is a very important item in the toolkit of the inventory or materials professional, cycle counting is only mainly a measurement and diagnostic tool. Think of it as SPC (Statistical Process Control) for inventory accuracy. You probably aren’t going to cycle count your way to inventory accuracy, without also making major improvements in the material handling, transaction control, reporting and feedback process. For many companies, using cycle count adjustments to correct inventory record errors is like trying to bail
s terms related to the keyword, as well as stem variations of the keyword. The page may contain the keyword itself few times or not at all.Does your company need to improve inventory accuracy? Often, writings on inventory accuracy improvement focus on techniques, such as cycle counting. While this is a very important item in the toolkit of the inventory or materials professional, cycle counting is only mainly a measurement and diagnostic tool. Think of it as SPC (Statistical Process Control) for inventory accuracy. You probably aren’t going to cycle count your way to inventory accuracy, without also making major improvements in the material handling, transaction control, reporting and feedback process. For many companies, using cycle count adjustments to correct inventory record errors is like trying to bail
SEO "Do's" and "Don'ts" that Don't Really Matter
A hard look at the results slaughters a number of SEO bugbears and sacred cows.
Recommendations
- Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in the case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do the content. A shocking number of SEOs write incredibly badly. I've e
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