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Casual Articles - Getting Honest With The Search Engines
What is an Expired Domain?Expired domains are those that were not renewed by the original registrant, and they are sometimes also referred to as unclaimed Domain Names or Abandoned Domain Names.Everyday roughly 20000 expired domains are available to purchase at any registrar.Expired Domains and Traffic.The main advantage of taking over an expired domain is the traffic. For many, expiring and expired domains are the answer to instant site popularity and traffic.Many expired domains are already listed in the popular search engines (like Yahoo), and that means traffic. This is why expired domains are big.For this, the domainers buy domains that receive traffic that can be monetized. They use reg & park, making money the easy way.You can either buy and sell domains for profit or simply find great domains for yourself and your business.Getting Expired DomainsGetting them is not always easy. Expired domains are often registered within seconds of becoming available via the use of automated programs. There are big players hunting expired domains, so don?t expect to be easy.Ther
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homewo
Turning the Internet into a profit-making machine is as simple as two things. First, avoid affiliate programs at all costs. They don't work. They are to the Internet in the new millennium what door to door sales were to the 1950s and telemarketing was to the 1980s and the 1990s.The Internet is a great way to turn a profit. The way to do it, however, is to follow a second simple rule: register your own domain name for your business. When you register your own domain and build a website to represent the services and products that you have to offer, you legitimize your business, whether you own a brick and mortar store or are opening a home business and your store everything in a corner of your garage.Once you have your domain set up and you're ready to go, you need a way to reach out to the customers who have purchased from you in the past. It is a 90% more efficient use of your marketing funds (and energy!) to keep a customer you already have than to create a new one. The way to hold onto these customers and turn them into regulars is to keep in touch with them. Don't let them forget about you. Offer them incentives to return, such as a discount on c
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble.
Search Engine*:
A program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Algorithm*:
A formula or set of steps for solving a particular problem.
Frankly, no one can predict what will happen from day to day with the Search Engines. Only the Search Engine companies themselves know if the algorithms will change from one day to the next. Even the Search Engine rules change from month to month, sometimes daily. Think of the changes that have happened since pay for inclusion and pay-per-click have taken over the market for Search Engine results.
It seems so simple to try and comply with the Search Engine rules. Even though optimization adds to the basic content of a site and source code, there are ways to approach this without stepping over the line.
We personally do not use the methods mentioned below (methods to avoid, methods to be wary of) in order to play it the absolute safest way, using a long term plan in providing you optimum ranking in the Search Engines.
Methods to avoid
* Keyword stuffing. "Stuffing" keywords into places where keywords don't belong, such as comment tags, image ALT tags where the keywords have nothing to do with the specific image
* Invisible text. Text color the same as background color
* Automated submissions. Using automated tools to deliver huge numbers of pages to submission pages of Search Engines
* Submissions to "thousands" of Search Engines. A waste of time, since the major Search Engines/Directories drive the majority of the traffic to websites
* FFA (free for all) links. Link popularity is good, but only when the links are relevant; a link from a page of random links is not worth nearly as much as a link from a site that is relevant to your site
* Search Engine Marketing companies hosting your pages on their server. The marketing company "owns" your pages, and if you decide you want to move them, you may have a hard time wresting them away. (This is not always the case with marketing companies that also provide hosting, but you need to carefully choose when using this option.)
Methods to be wary of
* Cloaking
* Doorway pages
* Maintenance programs
Cloaking*:
Also known as stealth, a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else.
Cloaking is very difficult to do correctly, if you do not have an expert providing this service you could well be banned by the Search Engines. There are ways for this to be done that are accepted by some Search Engines. In general, cloaking is not always accepted by the Search Engine rules and can be a gamble unless you are certain your service provider knows what they are doing. Check credentials and get referrals from people who have used their services.
Doorway page**:
A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Doorway pages are not accepted as they used to be by the Search Engines. A carefully crafted doorway page done by hand is entirely different from an automated doorway page generated by software. A few well-designed pages are a far cry from mass generated automated pages sent in large numbers through the Search Engine submission page, which are often considered as spam. Again, check credentials and get referrals from people who have used their services.
Maintenance programs
There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed in the database.
My own experience with a very large website I did Search Engine marketing for, showed that the older (longer) the pages were in the Search Engine results, the better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized in the Search Engine results.
A good maintenance plan will include providing consultation, a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.
Methods that work
Good content Content is one of the most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for Search Engine spiders when they index a website.
Good navigation There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.
Title/META tags Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.
Link popularity Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homewor
Rootin’ Tootin’ cowboys won the west with a rope and a branding iron, and they don’t mind admitting it, if you can find one that says more than two words in a string before they spit tobacco juice on your shoes.The rope was used for getting the attention of whatever cud chewer happened to be within ropin’ distance, and the branding iron identified the victim of a cowboy’s ropin’ expertise as belonging to the range rover that owned the brand.Internet Marketing for Dummies gives the website owner a rope and a few lessons at swinging a lasso. Every cowboy in the twenty-first century has his eye on a smart little heifer of a site on the web that will bring him a buck or two if he don’t squat on his spurs too long. So, what are ya gonna do with that rope?If marketing is a rope, sales is the ability to throw a lasso and capture what you’re wantin’ to burn a brand on.Levi Straus stamped their brand on the back side of a pair of jeans, and those jeans are still hotter than a chunk of coal on a Sunday afternoon at the park. Everybody looks for the Levi Straus brand on the back side of a pair of 501’s before they put ‘em in the shoppin’ cart.ngines
* Submissions to "thousands" of Search Engines. A waste of time, since the major Search Engines/Directories drive the majority of the traffic to websites
* FFA (free for all) links. Link popularity is good, but only when the links are relevant; a link from a page of random links is not worth nearly as much as a link from a site that is relevant to your site
* Search Engine Marketing companies hosting your pages on their server. The marketing company "owns" your pages, and if you decide you want to move them, you may have a hard time wresting them away. (This is not always the case with marketing companies that also provide hosting, but you need to carefully choose when using this option.)
Methods to be wary of
* Cloaking
* Doorway pages
* Maintenance programs
Cloaking*:
Also known as stealth, a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else.
Cloaking is very difficult to do correctly, if you do not have an expert providing this service you could well be banned by the Search Engines. There are ways for this to be done that are accepted by some Search Engines. In general, cloaking is not always accepted by the Search Engine rules and can be a gamble unless you are certain your service provider knows what they are doing. Check credentials and get referrals from people who have used their services.
Doorway page**:
A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass to the main content.
Doorway pages are not accepted as they used to be by the Search Engines. A carefully crafted doorway page done by hand is entirely different from an automated doorway page generated by software. A few well-designed pages are a far cry from mass generated automated pages sent in large numbers through the Search Engine submission page, which are often considered as spam. Again, check credentials and get referrals from people who have used their services.
Maintenance programs
There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed in the database.
My own experience with a very large website I did Search Engine marketing for, showed that the older (longer) the pages were in the Search Engine results, the better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized in the Search Engine results.
A good maintenance plan will include providing consultation, a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.
Methods that work
Good content Content is one of the most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for Search Engine spiders when they index a website.
Good navigation There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.
Title/META tags Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.
Link popularity Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homewo
There’s a good chance that you’ve come across the term “marketing communications”, if you work in a reasonably large organization. In our present day and age, most organizations have a division that deals with marketing communications. It is often referred to as corporate communications and product marketing.Marketing communications is the art and science of communicating information that enables a company to market its products or services better. I know that this definition sounds really simple, but it rarely simple in reality. This is because it conceals more than it reveals. It also makes the role appear to be simple and straightforward. However, in today’s world marketing communications is one of the most complex fields of business.It is not difficult to fathom the reason for this term’s complexity because it only works in an evolved marketplace. Its complexity depends on how advanced or developed the marketplace itself is. The last promotional e-mail that you got in your inbox is a good example. Promotional emails usually come embedded with action scripts, flash, cookies and a whole lot of other high technology wizardry. This method is the bes
Maintenance programs
There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine. Re-submitting your pages every month is not always necessary. Having a log stats program in place will help you see which pages are still listed, along with a monthly ranking report. If you have these tools you should be able to see if any of your pages have changed. Be wary of people who consistently re-submit your pages, since re-submission can sometimes cause your pages to be dropped if they are already listed in the database.
My own experience with a very large website I did Search Engine marketing for, showed that the older (longer) the pages were in the Search Engine results, the better for link popularity and ranking. Of course, paid inclusion can give you more security in having your web pages stabilized in the Search Engine results.
A good maintenance plan will include providing consultation, a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.
Methods that work
Good content Content is one of the most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for Search Engine spiders when they index a website.
Good navigation There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.
Title/META tags Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.
Link popularity Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homewo
SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone "in-house". For some companies this may be efficient while others the overlooking the hiring of a professional firm to SEO can be costly. It is as critical to your business’ health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk.Knowledge Versus Cost Versus Time = Your SuccessSEO is an ever changing business. Search engines change their algorithm frequently and new rules are put into place. One has to have the resources to find this information and und
Good navigation There is nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to the indexing of your web pages.
Title/META tags Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as the default text indexed by Search Engine spiders for the search results. The keyword tag is the least important but is still used by some engines. My theory is, you never know when the rules of the Search Engines will change, or a new engine will want them, so take the time to include these tags in all your web pages.
Link popularity Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure the popularity of the site in the Search Engines.
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homewo
Wholesale sources are an especially valuable commodity for eBay sellers.If you have been selling on eBay for some time you might have noticed the following.More and more eBay sellers seem to be obtaining their merchandise from the same places.Not only does this make the resale value of their merchandise worth less, but it also crowds the market with the same items, which drives away buyers out of boredom.To keep eBay shoppers interested in your auctions, and to sell your merchandise at decent prices, you need to have products which few, if any, eBay sellers carry.How do you accomplish this?You can locate hard to find wholesale sources through the following methods:Method #1Search for locally based wholesalers who do not have a large presence on the Internet. The harder these wholesalers are to find, the less will eBay sellers know about them.You can gain a competitive edge by using locally based wholesalers. You will be saving on shipping costs since you can pick up the merchandise yourself.Method #2Use wholesalers which offer a changing line of closeout products. As a wholesaler, I alwa
Paid Inclusion Paying a one-time fee or (as is most recently the case) a yearly renewable subscription fee to be included in the Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with the Search Engine or Directory, but gives a shorter time-line of acceptance if they do.
PPC (Pay-Per-Click) Overture is the most popular PPC engine. You bid an amount per keyword phrase to get the highest ranking in the Overture search results compared to your competitors.
Google AdWords Select Google AdWords is a program that uses your chosen keywords in an ad in the Google Search Engine results in order to promote click-throughs.
Log Stats programs Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.
Free submissions take patience After paying for inclusion, try submitting to some of the secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted the company website. It certainly paid off a year later when Google became the best of the upcoming Search Engines.
Another avenue to venture down are specialty directories. As the web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to the public.
Stay Honest
Stay honest, create good content and do your homework when hiring for services. Using affordable Search Engine Marketing services you will add to your audience exposure on the web. In this way you will always be ahead of the game and hopefully, ahead of your competitors.
*definitions supplied from Webopedia website: http://www.webopedia.com/
**definition supplied from Marketing Terms.com website: http://www.marketingterms.com/
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