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Casual Articles - How to Avoid Getting OOPed On by Google...
Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of Creutzfeldt-Jakob disease (a human version of mad cow disease). The article pulled at the heartstrings, and captured his personality so well that you wanted to share a beer with him.He may have contracted the disease due to contaminated surgical devices used when he underwent a series of brain operations in the late 1970s. The article goes on to say that dozens of patients over the past five years have potentially been exposed to the very deadly brain disorder due to the infectious age
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bo
The Wisconsin State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Income, Sales, Inheritance and Excise Tax Division P.O. Box 8910 2135 Rimrock Rd. Madison, WI 53713 (608) 266-2776 www.dor.state.wi.us/Wisconsin allows you to use the Federal W-4 form or the "WT-4, Employee's Wisconsin Withholding Exemption Certificate/New Hire Reporting" to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the
I tried everything, but nothing was working. Then I had an opportunity to fly to Atlanta, GA for an intensive SEO workshop with Search Engine Specialist Brad Fallon and Online Store Expert Andy Jenkins. When I mentioned my quandary to Brad, he began checking my backlinks for me.
The problem became very obvious the more in depth the investigation got. Yes, I had gotten a lot of backlinks. Yes, I had a strong, keyword related descriptive text. Yes, I had keyword related Anchor Text (The Title linked back to a web site with a hyperlink). But here-in was my problem.
What I had done in my overzealousness to get my links exchanged (with everybody this side of the Sunni Triangle), was Over-Optimized my Anchor Text. Now, we were optimizing for several keyword phrases, but decided to go for a biggie – “Web Hosting Provider”.
The problem I had created for myself, however, was that every Link I exchanged in my flurry of activity, had the same anchor text, linked to the same URL on my site. Brad told me I had over-optimized the anchor text which appears un-natural to the Search Engines.
Because we were going after such a huge term, I mistakenly thought it was necessary to flood the net with as many links having “Web Hosting Provider” as possible, just to try and compete with the big boys having hundreds of thousands of links. Unfortunately, this was NOT the case. In fact, I did more damage than help.
I was OOPed (over-optimization penalty) on by Google – dropped like a rock out of the top 1000 from being in the top 30. Aaaargh! “What do I do now?” I wondered out loud. I was left with a quandary of sorts. All the intensive hours of laborious link exchanging with other like minded webmasters – do I now retrace my steps, and ask half of them to change my link? Sure! And while I’m at it I think I’ll cut the back lawn with a pair of mustache scissors just for fun.
I pondered my websites’ future as the SEO Pro conference continued…
On the last day, Andy Jenkins went into an in depth explanation of the incredible importance of examining your competitions’ backlinks. Using one of the finest tools available, SEO Elite, Andy ran a sample examination of some competing sites – one that placed well, one that did not. Both had a good number of backlinks.
What was the difference? He pulled up the first site not doing so well and went on to explain:
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bo
Have you evaluated your company’s web site lately… really looked at it from a customer’s point of view? Because no business is static all marketing materials, including your web site, need to be reviewed and updated on a regular basis. A research team at Stanford University conducted an extensive three-year study to learn how businesses can improve their web site’s credibility. Here is what Stanford learned and how you can review how credible your web site is for your customers.Make it easy to verify the accuracy of the information on your site. Give full credit to other sources
What I had done in my overzealousness to get my links exchanged (with everybody this side of the Sunni Triangle), was Over-Optimized my Anchor Text. Now, we were optimizing for several keyword phrases, but decided to go for a biggie – “Web Hosting Provider”.
The problem I had created for myself, however, was that every Link I exchanged in my flurry of activity, had the same anchor text, linked to the same URL on my site. Brad told me I had over-optimized the anchor text which appears un-natural to the Search Engines.
Because we were going after such a huge term, I mistakenly thought it was necessary to flood the net with as many links having “Web Hosting Provider” as possible, just to try and compete with the big boys having hundreds of thousands of links. Unfortunately, this was NOT the case. In fact, I did more damage than help.
I was OOPed (over-optimization penalty) on by Google – dropped like a rock out of the top 1000 from being in the top 30. Aaaargh! “What do I do now?” I wondered out loud. I was left with a quandary of sorts. All the intensive hours of laborious link exchanging with other like minded webmasters – do I now retrace my steps, and ask half of them to change my link? Sure! And while I’m at it I think I’ll cut the back lawn with a pair of mustache scissors just for fun.
I pondered my websites’ future as the SEO Pro conference continued…
On the last day, Andy Jenkins went into an in depth explanation of the incredible importance of examining your competitions’ backlinks. Using one of the finest tools available, SEO Elite, Andy ran a sample examination of some competing sites – one that placed well, one that did not. Both had a good number of backlinks.
What was the difference? He pulled up the first site not doing so well and went on to explain:
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bo
So many people want to be respected by those they meet and they are so worried what other people will think of them almost to the point that they will do anything to look their best and be loved by everyone they see. This in fact is a losing game because it means you have to learn how to lie really really well.You have to pretend to be something you're not and you have to pretend that you agree with everyone you meet. You have to become an impostor and pretend for the rest of your life because once you start trying to pretend that you are professional you have to be careful that no one fig
Because we were going after such a huge term, I mistakenly thought it was necessary to flood the net with as many links having “Web Hosting Provider” as possible, just to try and compete with the big boys having hundreds of thousands of links. Unfortunately, this was NOT the case. In fact, I did more damage than help.
I was OOPed (over-optimization penalty) on by Google – dropped like a rock out of the top 1000 from being in the top 30. Aaaargh! “What do I do now?” I wondered out loud. I was left with a quandary of sorts. All the intensive hours of laborious link exchanging with other like minded webmasters – do I now retrace my steps, and ask half of them to change my link? Sure! And while I’m at it I think I’ll cut the back lawn with a pair of mustache scissors just for fun.
I pondered my websites’ future as the SEO Pro conference continued…
On the last day, Andy Jenkins went into an in depth explanation of the incredible importance of examining your competitions’ backlinks. Using one of the finest tools available, SEO Elite, Andy ran a sample examination of some competing sites – one that placed well, one that did not. Both had a good number of backlinks.
What was the difference? He pulled up the first site not doing so well and went on to explain:
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bo
Before the rise of the internet as a marketing tool and it was only a marketing tool before it became a market place that has its own set of rules, the traditional marketing tools were never able to use the power of keywords.If we look at the traditional advertising mediums we would understand how difficult it is till this day to give the power to the customer to search or to choose the ads that he/she wants to see.Yet there was only one medium which got close to the keyword concept which is the hard copy directories. In such directories we would find in the table of contents a cert
I pondered my websites’ future as the SEO Pro conference continued…
On the last day, Andy Jenkins went into an in depth explanation of the incredible importance of examining your competitions’ backlinks. Using one of the finest tools available, SEO Elite, Andy ran a sample examination of some competing sites – one that placed well, one that did not. Both had a good number of backlinks.
What was the difference? He pulled up the first site not doing so well and went on to explain:
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bo
If you are considering starting a business making a business plan is a good idea. A professional business plan can help you become more successful in your business. All businesses plans have an executive summary.The executive summary should be no more than two pages and you should write one rough draft before you start, which is an overview of your business plan and then rewrite the whole executive summary after you are done with your business plan so it matches. It should be a synopsis of the entire plan itself.The business plan should have pictures or renderings of your future
“Look down this column here on the right!” Andy exclaimed. “See the Anchor Text? All the same-most of the way down.” He showed us as he scrolled down the long list of backlinks. “Now let’s look at the one that’s ranking well.” He said, as he threw the one screen down and pulled the other one up.
“Look closely here, at these anchors.” My heart sank when I realized all my hard work may have been in vain. “Check out the anchors-all varied.” He pointed out. “You can see the main keywords show up the most, the second and third tier keywords show up less often.”
So, what was the bottom line? Was I able to salvage my linking strategy? It turns out I was left with two choices (actually 3 choices- I could just leave it alone). Either I go back and mix up some of my anchor texts with my linking partners, or I had to de-optimize the keyword density on my home page drastically. On this site, I chose to change the linking strategy and index page.
There in Atlanta, on a rainy day in February, was birthed the idea of a program that could automatically rotate anchor texts and the URL’s they link to, within a website. I presented the idea to my business partner and programmer Jonathan, to see if it was a viable idea. He said yes, and went to work scripting.
Several months later Link-Blaster was finished and uploaded. We decided to automate as many features as possible to help time strapped web-masters and SEO’s with their linking strategy. Now, any member who joins can also get automatically placed on every other member’s web site, gaining instant backlinks in minutes.
All links get 3 different Anchor Texts, 3 different URL’s, and the ability to weight them by percentage. Finally, we added relevant RSS Feeds to each category page to make sure they’re crawled consistently by the search engines. We’re excited about this brand new system and expect great results.
If you’d like more info check out our website which explains in more detail all the features of this powerful automated system.
Bob Volk
Co-Founder
http://Link-Blaster.com
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