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  • Casual Articles - Do-It-Yourself Search Engine Optimization

    Link Building With Blogs
    It’s been said time and time again that links are the currency of the web. Without links, your odds of achieving significant online traffic (either from other websites or search engines) without big ad bucks are slim to none.Without links, no one knows you exist online. The Technorati search engine ranks the popularity of blogs by the number of incoming links. And Google’s search engine algorithm thinks you’re more important when you have links aimed at you from important people.It’s not enough anymore to just get people talking… they need to be linking. It’s more important these days that they spell your URL right, rather than your name.It can be awfully lonely on the web when no one stops by.If you’re trying to do business online, lonely equals poor. Whether you’re selling products, services or advertising, you need visitors who not only stop by, but return again and again.First of all, you’d better be blogging. You’ve got to join the conversation an
    of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your webs

    Why Affiliate Marketing Should Be Included In Most Traditional Business Models
    I am a firm believer most entrepreneurs should engage in selling affiliate products, unless perhaps you are already making 6 to 7 figures. I have been involved in affiliate marketing for the last 6 months because I realized how lucrative it can be. I decided to focus my own business in that direction. The reasons are simple. Here are just 8 of them...1) Affiliate marketing is truely downright cheap. No huge startup costs and can be done easily on a shoestring budget.2) You have the ability to literally create cash on demand, whenever you need it. Pay off bills or meet unexpected expenses. Have the ablility to funnel extra cash flow into your primary business to build it faster. Increase your advertising budget, purchase needed office equipment, etc.3) Affiliate products are easy to promote. All you need is an affiliate link.4) Information products are in high demand. The market is endless and growing each day.5) InfoProducts are digital and instantly downloadable to the c
    Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

    What is search engine optimization?

    SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

    The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

    The SEO industry

    Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

    If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

    A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

    SEO tools compared

    While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

    Internet Business Promoter (IBP)

    Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

    1. Page optimization
    • Generate, analyze, and edit keywords
    • Optimize for the top 10 search engine rankings
    • Optimize the title, link texts, and other parts of the web page
    • Validate the HTML
    • View the site via a spider simulator

    2. Page promotion
    • Submit your site to search engines and directories
    • Search for sites that might add a link to your site

    3. Results tracking
    • Verify search engine positions automatically

    Price: $179.95 or $349.95.

    LinksManager

    Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

    Link organization and formatting
    • Organize your links into multiple categories, subcategories, and “most popular links” lists
    • Store the links on your own server
    • Highlight newly added and featured links

    Link management and tracking
    • Remove dead links temporarily via a dead link checker
    • Check whether or not reciprocal links at other sites exist
    • Rotate links automatically
    • Deny link submissions according to the criteria you set via a blacklist
    • View the most popular keywords on your links pages

    Price: $19.95 a month.

    SEO Administrator

    SEO Administrator automates website promotion with tools that can do these tasks:

    Keywords and site visitors
    • Track your site’s position for your keywords in over 30 search engines
    • Report on the keyword weight and density of your site as well as of competitors’ sites
    • Suggest keywords that are relevant to each page
    • Analyze your site logs to find out about site visitors, keywords used, referrers, and more

    Search engines and directories
    • Check which pages at your site have been indexed by various search engines
    • Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
    • Show the automated descriptions that search engines display for your pages

    Price: from $70 to $150, depending on the version.

    SEO Elite

    With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

    • Keyword density and prominence
    • Their and headings
    • Their meta keywords
    • Whether their site is listed in the Yahoo directory
    • Which websites your competitors are advertising on

    Concerning link partners and search engines, SEO Elite can:

    • Find thousands of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your websi

    How Good Is Your Chili?
    Interesting title for a sales related article wouldn't you say? On occasion I refer to making a pot of chili with my clients as an analogy for improving one's sales. Let me explain.Remember the first time you tried to make a pot of chili or any other multi-ingredient dish. When you began, did you start with a recipe' and all of the necessary ingredients? Were they put in the pot in the right order and in the exact amounts? In the end, how did it turn out? If your experience was some pretty mediocre chili or worse, you ended up dumping the batch into the sink, then you are not alone.Now, let's think about our sales in relation to this chili making experience. Your sales might be dismal or they might be improving, but are they the best they can be? Just like making award-winning chili, there are a variety of things that need to happen for one to get the blue ribbon. Here are two key factors in understanding where your "chili" really stands:1. Do you have a recipe to start with? - Unfortu
    site for search engines.

    If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

    A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

    SEO tools compared

    While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

    Internet Business Promoter (IBP)

    Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

    1. Page optimization
    • Generate, analyze, and edit keywords
    • Optimize for the top 10 search engine rankings
    • Optimize the title, link texts, and other parts of the web page
    • Validate the HTML
    • View the site via a spider simulator

    2. Page promotion
    • Submit your site to search engines and directories
    • Search for sites that might add a link to your site

    3. Results tracking
    • Verify search engine positions automatically

    Price: $179.95 or $349.95.

    LinksManager

    Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

    Link organization and formatting
    • Organize your links into multiple categories, subcategories, and “most popular links” lists
    • Store the links on your own server
    • Highlight newly added and featured links

    Link management and tracking
    • Remove dead links temporarily via a dead link checker
    • Check whether or not reciprocal links at other sites exist
    • Rotate links automatically
    • Deny link submissions according to the criteria you set via a blacklist
    • View the most popular keywords on your links pages

    Price: $19.95 a month.

    SEO Administrator

    SEO Administrator automates website promotion with tools that can do these tasks:

    Keywords and site visitors
    • Track your site’s position for your keywords in over 30 search engines
    • Report on the keyword weight and density of your site as well as of competitors’ sites
    • Suggest keywords that are relevant to each page
    • Analyze your site logs to find out about site visitors, keywords used, referrers, and more

    Search engines and directories
    • Check which pages at your site have been indexed by various search engines
    • Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
    • Show the automated descriptions that search engines display for your pages

    Price: from $70 to $150, depending on the version.

    SEO Elite

    With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

    • Keyword density and prominence
    • Their and headings
    • Their meta keywords
    • Whether their site is listed in the Yahoo directory
    • Which websites your competitors are advertising on

    Concerning link partners and search engines, SEO Elite can:

    • Find thousands of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your webs

    How to Blog for Money
    Recently, there has been much attention given to the idea of writing blogs for money. The concept is nothing new if you really think about it. After all, a blog is nothing more than a simplified website, and people have been making money with websites for well over a decade now.So should you blog for money, and how do you get started?The first thing you must do if you want to blog for money is to set up a blog. There are currently two giant blogging platforms, Blogger and Wordpress. Which platform you choose when you blog for money will depend on which one you are more comfortable working with. In general, people consider Blogger to be easier to work with, but less sophisticated. Wordpress, on the other hand, is known for its flexibility and ability to operate on many different levels, even as a full blown website with unique features. As you blog for money, my advice would be to try both and see which one you like better.Next, you will need to find a topic to write about. Many people
    ine positions automatically

    Price: $179.95 or $349.95.

    LinksManager

    Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

    Link organization and formatting
    • Organize your links into multiple categories, subcategories, and “most popular links” lists
    • Store the links on your own server
    • Highlight newly added and featured links

    Link management and tracking
    • Remove dead links temporarily via a dead link checker
    • Check whether or not reciprocal links at other sites exist
    • Rotate links automatically
    • Deny link submissions according to the criteria you set via a blacklist
    • View the most popular keywords on your links pages

    Price: $19.95 a month.

    SEO Administrator

    SEO Administrator automates website promotion with tools that can do these tasks:

    Keywords and site visitors
    • Track your site’s position for your keywords in over 30 search engines
    • Report on the keyword weight and density of your site as well as of competitors’ sites
    • Suggest keywords that are relevant to each page
    • Analyze your site logs to find out about site visitors, keywords used, referrers, and more

    Search engines and directories
    • Check which pages at your site have been indexed by various search engines
    • Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
    • Show the automated descriptions that search engines display for your pages

    Price: from $70 to $150, depending on the version.

    SEO Elite

    With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

    • Keyword density and prominence
    • Their and headings
    • Their meta keywords
    • Whether their site is listed in the Yahoo directory
    • Which websites your competitors are advertising on

    Concerning link partners and search engines, SEO Elite can:

    • Find thousands of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your webs

    AdSense Is Making Me Rich
    I want to talk to you about the power of Google AdSense and how you can use it to generate not hundreds, not thousands, but tens of thousands of dollars from your website. I’ve only been using AdSense for a few months, but already I’m earning thousands and thousands every single week just from AdSense. I want to share with you right now some secrets on how I do that.One of the best secrets that I’ve learned about AdSense is that you can get a lot of revenue if you place AdSense in your links pages. Almost everybody now has a links page or collection of links on their website for other resources. If you have a categorized links directory or a few links pages grouped together this is even better. What AdSense can then do is determine exactly which ads to show on which page.Since you’re already going to be losing traffic from those links anyway, why not get paid to actually drive people to other websites! That’s one of the key secrets: include AdSense on your links pages.Another great sec
    Report on the keyword weight and density of your site as well as of competitors’ sites
    • Suggest keywords that are relevant to each page
    • Analyze your site logs to find out about site visitors, keywords used, referrers, and more

    Search engines and directories
    • Check which pages at your site have been indexed by various search engines
    • Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
    • Show the automated descriptions that search engines display for your pages

    Price: from $70 to $150, depending on the version.

    SEO Elite

    With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

    • Keyword density and prominence
    • Their and headings
    • Their meta keywords
    • Whether their site is listed in the Yahoo directory
    • Which websites your competitors are advertising on

    Concerning link partners and search engines, SEO Elite can:

    • Find thousands of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your webs

    Marketing From Your Conscience
    Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you'd be unjustly depriving people by not doing everything in your power to get the word out.I was infected by this attitude from Jay Abraham. Jay has an absolutely brilliant way of thinking about marketing. For example, if you're an accountant, and you're skilled at saving people money on their taxes, Jay might ask how much you save your average client. Say it's $500 per year. And then Jay would ask how much you charge. Say it's $200. Then Jay might take you through a conversation like this:Jay: So it's costing people a net $300 per year not to do business with you.You: Yes, that's fair to say.Jay: How long does your typical client stay with you?You: About three years.Jay: So that's a total of $900 then. People are effectively being charged $900 not to work with you, $900 they would have otherwise been able to keep.<
    of possible link partners
    • Track details about pages with inbound links
    • Check whether or not reciprocal links at other sites exist
    • Indicate which of your pages search engines have indexed
    • Keep a record of where your site is ranked for search terms

    Price: $167.

    SEOToolset

    The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

    Your website
    • Keyword density analyzer
    • Keyword selection tool
    • Reports on rankings for keywords, page names, and indexed page counts
    • Link partner finder

    Search engines and directories
    • Engine-specific keyword research
    • Traffic checker for keywords
    • DMOZ category selector
    • Search engine submission tool
    • Search engine ranking monitor

    Your competition
    • Keyword research summary
    • Link analysis of inbound links to competitors’ websites

    Price: $90.00 per quarter per site.

    Web CEO

    The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

    At your website
    • Keyword research
    • Website optimization
    • Inbound link tracking
    • WYSIWYG website editing and file uploading
    • Link checking
    • Website monitoring
    • Stats analysis to track visitors, ad campaigns, transactions, and more

    Search engines and competition
    • URL submission to search engines
    • Search engine rank checking
    • Tracking who links to the competition

    Price: $295 for one person. A free version is also available.

    WebPosition

    WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

    1. Determine your position in search engines
    • Create search engine ranking reports
    • Monitor your site’s placement in search engine results

    2. Research and choose keywords
    • Identify the most searched and least competitive keywords

    3. Optimize your pages
    • Compare your pages to those of top-performing sites and specific competitors
    • Detect when your competitors’ pages have changed
    • Be alerted to changes that could affect your site rankings

    4. Design and submit your pages
    • Use Page Builder and Upload Manager to design and maintain your site
    • Submit your site to search engines with the Submitter tool

    5. Analyze your results
    • Track the correlation between search rankings and revenue
    • Import top-performing keywords

    Price: $149 or $349.

    How to hire an SEO firm

    If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

    While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

    • Webmaster Guidelines
    href=”http://www.google.com/webmasters/guidelines.html

    • Search Engine Optimizers
    href=”http://www.google.com/webmasters/seo.html

    If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

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