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    Keyword Selection

    The most important component of search engine optimization is keyword selection. Search engines use key words and phrases to find and rank websites. The crawler or spider-based search engines, so called because they sift through websites and add them to their databases, sort through millions of websites by following an algorithm, or set of rules.

    The algorithms for the various search engines are not exactly the same (which is why a search of the

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    is keyword selection. Search engines use key words and phrases to find and rank websites. The crawler or spider-based search engines, so called because they sift through websites and add them to their databases, sort through millions of websites by following an algorithm, or set of rules.

    The algorithms for the various search engines are not exactly the same (which is why a search of th

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    ler or spider-based search engines, so called because they sift through websites and add them to their databases, sort through millions of websites by following an algorithm, or set of rules.

    The algorithms for the various search engines are not exactly the same (which is why a search of th

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    eir databases, sort through millions of websites by following an algorithm, or set of rules.

    The algorithms for the various search engines are not exactly the same (which is why a search of th

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    The algorithms for the various search engines are not exactly the same (which is why a search of the same keyword brings different results). However, they follow very similar processes. Most of the search engines rank websites based on where and how often a particular keyword is used on the website. They will rank a website higher if, for example, the keyword is used in the title, placed near the top of the page, and if it is used often.

    Choosing the right keyword or phrase and placing

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