Casual Articles - Business

Levi's - Fashion Brand or Denim Icon?
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ional and multicultural organization. The first things you will observe when you surf to the www.openbc.com homepage are the little flags symbolizing the different cultures.

Acceptance.

To me the new name sounds stil

How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are “REALLY” working for the business you manage? Would you like a bullet-proof system for capturing the result

Xhanging a brand name requires a lot of energy. OpenBC, the networking company, has taken this mayor step to change their (brand) name. From now on, they are called XING.

Improvement.

The X as the first letter of the brand seems more than a reasonable choice. Networking is the exchanging element in productivity. There is no other letter that points that out. Exactly. It is a short and therefore easy name to remember. Long names require practice before you remember them, and there is no time to loose if you want to change your brand name. It sounds also strong. XING. Like a Chinese Giant cooperation. That is my first association with this name.

Change.

There is – as I understand it – no way back. The old name openBC will leave the stage forever. This means that the new name will introduce a new culture.

Culture.

OpenBC, now XING, is much more than LinkedIn an international and multicultural organization. The first things you will observe when you surf to the www.openbc.com homepage are the little flags symbolizing the different cultures.

Acceptance.

To me the new name sounds still

Principles of Safety and Occupational Health Training
To become an occupational health and safety professional you must have educational qualifications and experience. You also must pass certain written examinations. All occupational health

brand seems more than a reasonable choice. Networking is the exchanging element in productivity. There is no other letter that points that out. Exactly. It is a short and therefore easy name to remember. Long names require practice before you remember them, and there is no time to loose if you want to change your brand name. It sounds also strong. XING. Like a Chinese Giant cooperation. That is my first association with this name.

Change.

There is – as I understand it – no way back. The old name openBC will leave the stage forever. This means that the new name will introduce a new culture.

Culture.

Acceptance.

To me the new name sounds stil

Southwest Airlines Operations - A Strategic Perspective
Background:Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared

ice before you remember them, and there is no time to loose if you want to change your brand name. It sounds also strong. XING. Like a Chinese Giant cooperation. That is my first association with this name.

Change.

There is – as I understand it – no way back. The old name openBC will leave the stage forever. This means that the new name will introduce a new culture.

Culture.

Acceptance.

To me the new name sounds stil

Grow Your Cleaning Business By Creating a Referral Machine
One of the fastest ways to grow your cleaning business is to get referrals from your current customers. There may be times when a customer will pass your company's name along without any

ere is – as I understand it – no way back. The old name openBC will leave the stage forever. This means that the new name will introduce a new culture.

Culture.

Acceptance.

To me the new name sounds stil

Grab Customers' Attention With Advertising Balloons
Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as print, television, and radio advertising are far too expensive. And,

ional and multicultural organization. The first things you will observe when you surf to the www.openbc.com homepage are the little flags symbolizing the different cultures.

Acceptance.

To me the new name sounds still a bit strange. I feel that I do not automatically accept the new name. This probably requires some time. Instead of seeing XING.COM, my attention is lead to XING.KONG, or King Kong. But give us some time, I think people will appreciate the name later on.

Thanks XING / openBC for the courage you are showing here.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/7848/casualarticles-XING.html">XING</a>

BB link (for phorums):
[url=http://www.casualarticles.com/article/7848/casualarticles-XING.html]XING[/url]

Imagine arriving at your home or business only to find it burned to the ground. For too many people, that scenario is a frightening reality. To just about any home or business owner, a fire is the most detrimental of all disasters. Charred remains of furniture, equipment and personal belongings stand as reminders of what used to be. Even worse, many items may be burned beyond recognition...Can Your Home or Business Weather a Fire?

Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!

A name change may seem daunting but it can be a powerful opportunity for change. Read this article for tips that helped Legal Momentum turn their name change into a success story. From pre-change research to training staff strategies, these tips will help you navigate the challenges of a name change and steer your nonprofit towards branding success.

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