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Casual Articles - Implement An Aggressive Linking Strategy
Let's face it, if you could give up a portion of your profits in exchange for a worldwide, 24X7, plugged-in, highly productive sales force that only get paid when you do, who wouldn't jump up and take notice?In fact, if your dream is to publish once and move on, having a strong network of partners where you can simply announce your new products, sit back and watch the sales roll in is a must.A recent forum posting got me thinking about what has worked (and what has not worked) in terms of attracting the most productive affiliates and joint venture partners to my business. Here is the extended version of the respons
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not
Direct Marketing by mail is a great way to help your sales improve and most businesses who do direct marketing do quite well with it. There are many Money Mailer and Coupon Type Books you can join in with and they say that this increases the letter opening barrier substantially by using such a service. Yet, you are also displaced by many other offers and occasionally by competitors even though most of the coupon direct mail companies guarantee not more than two of any one type of business.One thing we had learned over the years in the car wash business was that we did quite well by sending out our own post card coupons, no
Step 1: Research your linking prospects.
Who would you most like a link from? Surf teh Net for a websites that deal directly with your target market and collect the personal contact information for the website owners. You should collect these information:
- The website's URL
- The address of the web page on that particular site where you would most like a link
- The name of the website owner
- Their e-mail address
- The date you visited their site
- A brief description of what site is about
Step 2: Organize your list into table or database.
This is very important. By setting up a simple database right from the start, you will be able to merge the information you have collected into template letters, and keep accurate records of exactly who has linked to you and who hasn't.
If you have Microsoft Access you can easily set up a tracking form or you might also be able to set up a database table in your word proccessing package.
Step 3: Rate your prospects and divide them into 2 lists.
As you collect information on sites that you would like to solicit links from, be sure that you divide them into two separate lists:
- First list. The short-listed site
Your first lsit should be a list of those sites that you would most like to obtain a link from. They will usually be highly targeted and be a common meeting ground for your Ideal Customer.
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not w
Having the right online marketing campaign all figured out should not lull you into a false sense of security thinking that you have the right media buys, search engine placement and all the other razzmatazz that a big online campaign ought to have. Once you go online you will no doubt expect to get tons of traffic and the rest should be easy. However, it is really a bit more than that.A visitor to your website should do something concrete like register for a newsletter or buy your product. These positive actions differentiate the successful website from the unsuccessful ones. A visitor that takes positive action will have
- The website's URL
- The address of the web page on that particular site where you would most like a link
- The name of the website owner
- Their e-mail address
- The date you visited their site
- A brief description of what site is about
Step 2: Organize your list into table or database.
This is very important. By setting up a simple database right from the start, you will be able to merge the information you have collected into template letters, and keep accurate records of exactly who has linked to you and who hasn't.
If you have Microsoft Access you can easily set up a tracking form or you might also be able to set up a database table in your word proccessing package.
Step 3: Rate your prospects and divide them into 2 lists.
As you collect information on sites that you would like to solicit links from, be sure that you divide them into two separate lists:
- First list. The short-listed site
Your first lsit should be a list of those sites that you would most like to obtain a link from. They will usually be highly targeted and be a common meeting ground for your Ideal Customer.
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not
Competence is your knowledge and ability in a particular subject area. Competency can be real, perceived, or imagined. True competence comes from life-long learning and experience that gradually taught you what you know. Perceived competence comes from other people judging you based on external factors and their experiences with you. A study shows that competence can increase sales. An experimenter in a mall approached unsuspecting patrons and asked them to buy raffle tickets. In the first situation, the experimenter dazzled the shoppers with his incredible calculating ability when in actuality he was
This is very important. By setting up a simple database right from the start, you will be able to merge the information you have collected into template letters, and keep accurate records of exactly who has linked to you and who hasn't.
If you have Microsoft Access you can easily set up a tracking form or you might also be able to set up a database table in your word proccessing package.
Step 3: Rate your prospects and divide them into 2 lists.
As you collect information on sites that you would like to solicit links from, be sure that you divide them into two separate lists:
- First list. The short-listed site
Your first lsit should be a list of those sites that you would most like to obtain a link from. They will usually be highly targeted and be a common meeting ground for your Ideal Customer.
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not
Typically you should not e-mail any proposal unless you have reviewed it with the prospect first. I know with today's technology it's easy to send proposals in this fashion, however a proposal loses much of its value if we as sales people don't present the information in a convincing way. That being said, if you do review the proposal with them over the phone or in person and then e-mail/hand over the proposal to them typically you will be asking a trial close trying to get them to either object to it or buy it. If they indicate that the proposal is fine but they need to "talk with other decision makers" or need to "think about i
Step 3: Rate your prospects and divide them into 2 lists.
As you collect information on sites that you would like to solicit links from, be sure that you divide them into two separate lists:
- First list. The short-listed site
Your first lsit should be a list of those sites that you would most like to obtain a link from. They will usually be highly targeted and be a common meeting ground for your Ideal Customer.
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not
Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Email builds brand awareness by promoting the name, the look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives you the ability to include logos and other corporate images to reinforce yo
- second list. Sites of secondary interest
This second list sites will still related to your target market, however they're either not as focused or they have low traffic counts. While links from secon list sites can still be very valuable, chances are they're not worth the same amount of time and attention your Short-Listed sites are. Your second list will likely be quite large.
Step 4: Write a personal e-mail to your first list.
Once you've collected the personal contact information of sites that you would most like a link from, you can then sit down and begin writing each individual site owner a request for a link exchange. The letter should include...
- A positive comment about their website
- A brief description of who you are and why you're e-mailing them with an emphasis on the "win-win" nature of your proposal
- Specific details about how a link to your site will benefit their visitors/customers/subscribers
- Where on their site your link would be of greates benefit to their clients
- A brief discussion about how they can link to you that make it extremely easy
- Your contact information
... and anything else you believe might help you to get the link.
Step 5: Write an e-mail to your second list.
When you contact your second list, you should be just focused on making your e-mail personal... the more personal the better.
With that said, because you will have more second list names than first list names, you won't be able to spend as much time individually crafting each and every e-mail. Your best bet is to develop a template letter that you can "plug" the site information into. This can still come off as very personalized, but you shouldn't be quite as worried about making it incredibly site
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