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  • Casual Articles - Internet Marketing: Has Traditional Web Site Optimization (SEO) Outlived Its Usefulness

    In Internet Marketing You Must Have a Strategy
    When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed.You don't throw a dart at a list of possible business opportunities and settle for the one where the dart lands.It must be a well thought out decision and plan on how you are going to make money in the business, if you read all the hype out there that
    00 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to

    Key Ingredients for Starting a Catering Business
    All of us dream about starting our own business. The kind of business we start should be compatible with our abilities and personality. If you have a passion for cooking, a head for planning and can keep your cool under pressure, consider starting a catering business.You don't need a big initial investment to start a catering business. You can keep your costs low at first by renting needed equipment. Most of your s
    When it comes to internet marketing, traditional web site optimization (SEO) still stands as the holy grail, but an increasing number of small and medium sized business owners, facing the prospect of high SEO fees, are just now beginning to turn to an alternative promotional method that is generating consistent and quantifiable results at a fraction of the cost. The cost of SEO, at least when it comes to highly competitive keyword phrases, is prohibitive for all but those with deep pockets.

    "Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 - $100,000 a year to secure top ten Google placement for a highly competitive keyword phrase like 'life insurance' or 'debt consolidation' and that's obviously out of the question for the small to medium sized business," Ron Scott, Fast Track SEOP's senior publicist reports.

    Even the cost for placement using less popular keyword phrases can be high.

    "A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she's now wondering if she'll ever recoup the expense," Scott says.

    So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

    Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

    "A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to a

    6 Easy Ways to Promote Your Ezine Articles
    If you think you can't brand yourself because you're not a major corporation, think again.You can easily establish yourself as an expert by writing quality articles and submitting them to ezines and directories.Even if you think you aren't an article writer, you can still create quality articles to help you promote your writing, whether it's your latest novel, ebook, freelancing or business.First,
    es, is prohibitive for all but those with deep pockets.

    "Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 - $100,000 a year to secure top ten Google placement for a highly competitive keyword phrase like 'life insurance' or 'debt consolidation' and that's obviously out of the question for the small to medium sized business," Ron Scott, Fast Track SEOP's senior publicist reports.

    Even the cost for placement using less popular keyword phrases can be high.

    "A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she's now wondering if she'll ever recoup the expense," Scott says.

    So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

    Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

    "A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to

    Is Pharmaceutical Sales The Same As B2B Sales?
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    p>

    Even the cost for placement using less popular keyword phrases can be high.

    "A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she's now wondering if she'll ever recoup the expense," Scott says.

    So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

    Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

    "A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to

    Your E-Business Strategy: Is It Love ... Or Fear?
    I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?If it's fe
    s, she's now wondering if she'll ever recoup the expense," Scott says.

    So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

    Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

    "A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to

    Affiliate Tools - Part 3
    Providing the tools and training for an affiliate to get started should be done in conjunction with giving the affiliate the information about the product that they will need to market it. Every affiliate should be familiar with the product or products. Give them all of the information they need in order to find their own ways of marketing, to write their own ad copy if they want to, and to answer questions that people ma
    00 - 100,000 actual reads the first week it goes on line," says Scott.

    According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

    "Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to a broad (national or international) or highly targeted (local or regional) audience on the internet and, thereby, eliminate the tedious process of media placement," he says.

    Scott points out that the value of an internet press release promotional strategy doesn’t stop there.

    "Press releases can also be optimized for organic search which enables those who find their newly published websites residing in Google purgatory, the opportunity to secure top ten rankings in a week or less," Scott says.

    To illustrate the value of the internet marketing strategy, Scott points to a release he prepared and distributed on behalf of a little known manufacturer in New Zealand.

    "The first 30 calendar days, it generated 133,686 reads, drove over 25,000 visitors to their website, and generated 100s of inquiries from B2B prospects all over the world," he says. "Since that sampling taken at the beginning of June, the release has generated an additional 42,443 reads and a commensurate level of traffic and inquiries. "It's the gift that keeps giving," he says.

    Has traditional web site optimization outlived its usefulness?

    "For most of our clients it has," Scott says.

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