In principle the enhancement appears to work in favor of small businesses:

1. 1) Big business dominates popular / general search results
2. 2) Smaller businesses have a greater chance of do
   I Hate Traditional MLM Tactics
   Look, I’m going to be very honest. I think the traditional methods to build an MLM business are down right “cave men like.” Yea…to me they are that outdated.I guess I just have this huge problem chasing around friends and family, hounding neighbors, and harassing anyone within 3 feet of me. Did I mention the problem I have with the fact that NONE of these people every showed any interest or asked me for information about my opportunity?You know what that is…IT’S SPAM. That is what we call unsolicited offers which we didn’t ask for. Spam.Personally, I think there is a MUCH better way to do network marketing and to build an MLM business. It’s called MARKETING.What a concept! To act
   As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around the corner. If a top ten ranking for your primary keywords has been eluding you, then read on!

   Google manipulates the results

   Google is trialing an 'enhancement' to the way it displays its results. Instead of showing the top ten results for the exact words you enter, in the trial Google suggests three related results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!

   In this article, I refer to these results as 'intruders'.

   To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".

   On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

   The advantage for smaller businesses

   It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

   But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

   In principle the enhancement appears to work in favor of small businesses:

   1. 1) Big business dominates popular / general search results
   2. 2) Smaller businesses have a greater chance of dom
      How to Become a Fire Investigator
      Part detective, scientist, engineer, and law enforcer, the fire investigator represents the collusion of multiple careers rolled into one. It is the fire investigator who must explore, determine, and document the origin and cause of the fire, establish what human actions were responsible for it, then bring authoritative testimony to the courtroom to win a conviction in cases of arson."This isn't a job for a lazy man," says Paul Horgan, accelerant detection canine handler and state trooper assigned to the Office of the Massachusetts State Fire Marshal. "You have to be conscientious and have a mind that likes to figure things out. You really can't take shortcuts. You must take your own photographs, collect th
      ed results that you might want to check out. Where does it display these suggestions? It shunts (or replaces) results 6, 7 and 8 !!!

      In this article, I refer to these results as 'intruders'.

      To see some 'intruder' results in action, search for "piggy bank". Results 6, 7 and 8 are actually 'intruder' results; they're the top three results for the more specific, less popular search, "piggy bank lyrics". Google assumes that people searching for "piggy bank" will probably be interested in results of a search for "piggy bank lyrics".

      On first impressions, it's tempting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

      The advantage for smaller businesses

      It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

      But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

      In principle the enhancement appears to work in favor of small businesses:

      1. 1) Big business dominates popular / general search results
      2. 2) Smaller businesses have a greater chance of do
         Blogging as an SEO Tool
         Search engine optimization is a very detailed process that requires you to take advantage of every available opportunity to increase your web site traffic ranking and drive visitors to your web site. Many of the common search engine optimization methods include keyword-rich content development, link exchanges, and other technical methods that can help make your site more accessible to the search engines. One method that is now being used for SEO is relatively new but very popular in terms of generating traffic and getting exposure for your business. This SEO method is blogging.Blogging DefinedBlog is the shortened form of “web log.” Blogs can be personal or professional and have a variety of feat
         mpting to think that this makes it harder to get into the top ten (because now it's really the top seven, and the last two results may be easily overlooked). But it may actually make it easier - especially for smaller businesses. Let me explain why...

         The advantage for smaller businesses

         It all comes down to who can rank in the top ten for the most popular searches - like "computers", "cars", "doctor", "pets", etc. For anyone in these industries, a top ten ranking for these keywords is the holy grail. Unfortunately, these sorts of searches are presently dominated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

         But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

         In principle the enhancement appears to work in favor of small businesses:

         1. 1) Big business dominates popular / general search results
         2. 2) Smaller businesses have a greater chance of do
            Pay Per Click Advertising
            Pay Per Click advertising or PPC is a method of advertising whereby a company has small advertisements placed on search engine pages for particular keywords. The trick with this is that they only pay a certain amount for each click, and only when the link is clicked. They can also set a budget per month of what they want to pay in total for that month’s clicks. This makes sense for a lot of smaller business who are website driven but who might not have a huge marketing budget for the year. Pay per click advertising is also known as cost per click, which more accurately describes the process.The business only has to pay for their ads every time someone clicks on the links to their website. PPC is fast becomi
            minated by big corporations with hefty search budgets. Most smaller businesses don't even try to compete. Instead of focusing on these hotly contested keywords, small businesses tend to focus on much more specific keyword phrases - like "computers boston", "second hand cars ohio", "female doctor new england", "discount pets for children", etc.

            But Google's trial may change that. Remember, it's replacing results 6, 7 and 8 of a popular, broad search with results 1, 2 and 3 of a less popular, more specific search. If the trial becomes a standard feature, a search for "computers" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

            In principle the enhancement appears to work in favor of small businesses:

            1. 1) Big business dominates popular / general search results
            2. 2) Smaller businesses have a greater chance of do
               Don't Let Your Business Be Lured By Fear Of Further Price Increases
               As gas and electricity wholesale prices continue to tumble it’s highly questionable why many of the major suppliers are still actively encouraging small and medium sized businesses to sign up to longer term fixed price contracts, invariably set at a premium above their normal annual contract rates.U.K. electricity wholesale prices rose to a peak this year due to a number of factors which have been widely cited – the dwindling North Sea gas reserves, the lack of gas storage capacity, the Zeebrugge–Bacton pipeline operating well below capacity, the fire at Centrica’s Rough Storage, rising world oil prices and so on.All of all these things happening at once culminated in a huge hike in the wholesale pr
               puters" might well include three 'intruder' results from a search such as "computers boston". As discussed above, results 6, 7 and 8 are likely to belong to big companies, whereas results 1, 2 and 3 of the more specific search are more likely to belong to smaller businesses. Therefore, when the switch occurs, it's out with the big and in with the small!

               In principle the enhancement appears to work in favor of small businesses:

               1. 1) Big business dominates popular / general search results
               2. 2) Smaller businesses have a greater chance of dominating less popular / more specific search results
               3. 3) General search results are replaced by specific search results
               4. 4) Big businesses are shunted out of the top ten by smaller businesses

               Now I hear what you're saying: "Why wouldn't the big companies simply start optimizing for the more specific searches?" Granted, this is a possibility; but for most big companies, it would be a monumental task. Big companies tend to service a large geographic region, and they typically offer numerous products and services. Even a hefty search budget would be stretched to the limit if it was required to bankroll optimization for every single product, every single service, and every single location. And this is what would be required to dominate all of the more specific results, thereby gaining back their number 6, 7 or 8 position. It's far more likely that they'll simply try harder for a position in the top 5 of the popular/general search. This approach would be less complex and probably more rewarding.

               The fine print

               Of course, where Google is involved, nothing is ever that simple. I've oversimplified things above to make the trial a little easier to understand. In reality, the situation is a bit more complex because of the way Google chooses which search the three 'intruder' results come from. Take the "piggy bank" search for example. Google assumes that most users who search for "piggy bank" will also be interested in results from a search for "piggy bank lyrics". This assumption is based on the fact that thousands of other people are searching specifically for "piggy bank lyrics" - in fact, it's one of the most popular searches containing the original term "piggy bank". And that's why it gets the nod.

               In other words, the intruder results come from popular searches (less popular than the original, but still popular). This means you'd already have to rank highly in a very popular search before you'd become an intruder. So, in reality, the above "computer" example is a little simplistic; the intruder results for "computer" are more likely to be from a search for something like "computers ibm". In reality, the top three results for "computer peripherals boston" are more likely to appear as intruders in a "computer peripherals" sear