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Casual Articles - An SEO Glossary - Common SEO Terms Defined
I made a mistake last week involving pants… I bought them. The problem is, and I have to say that I pretty much knew this before I left the store, they don't fit. In my defense, I am a man. I don't like clothes-shopping to begin with, and when you throw in the extra step of having to try things on, I get to a point where I'd gladly plunk down my credit card on an ill-fitting clown suit, if I thought it would get me out of the store faster. But the real mistake was taking the pants home, cutting off the tags and then deciding they don't really fit. Now I'm stuck with them, and despite having spent the better part of this week trying to convince myself that they're okay, I know I am a liar. In my experience (and in this case, I don't think it applies to just men) most of us settle on a profession in about the same way. We wander around, try a few things on, and, if we find something we can squeeze into, we take it. Unfortunately, and based on emails, phone calls and cups of coffee with lots of working people, there are way too many of us just tolerating work, instead of thriving in it. We have, in effect, cut the tags off before finding a good fit. Which brings me to Michael Jordan. Here's a guy who, in his 13 years as a professional basketball player, won just about every award imaginable in that sport; he's arguably the best ever to walk the face of the Earth. So much so that if you were to describe the attributes of the ideal basketball player, you'd more or less describe Jordan, up to and including his winning personality, which made him ideal for product endorsements. <
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisti
Spring is traditionally a time for new beginnings and as we start to springclean our homes, some of us may be considering springcleaning our careers.Why are so many of us unhappy at work? There are probably as many reasons as there are unhappy people, but there are a few underlying factors which influence many of us. Think back to your school days and the careers advice you were given by teachers, advisors and your parents. Just how useful was it?My own memories are of a half hour session with a teacher at the age of 14, when I said I wanted to be a nurse, because it was the first thing that came into my head, influenced by my parents’ opinions. When I was 18, I had another half hour session with the same teacher, who expected me still to be planning a career in nursing. What was your experience?Parents often influence their children by trying to live their own dreams through their offspring, especially if their kids have similar talents to their own. This might work if the children share their parents' dreams, but that isn’t always the case. Another common scenario occurs when parents are concerned for their children’s financial security and encourage them to “do something sensible”, by getting a job in an area where there will always be a demand, or where jobs are still considered "for life". It can be difficult to go against parents’ wishes, especially if they have provided support, either financial or in the form of board and lodging, whilst you were at college. Some families have strong traditions in a particular field – everyone in our family does medicine or teaching, for example. Did you feel pushed into a career by your family?How can a 14 year old, or an 18
AdWords
See Sponsored Links.
algorithm
A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).
The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)
article submission sites
Websites which act as repositories of free reprint articles. They are sites where authors can submit their articles free of charge, and where webmasters can find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also article PR.
backlink
A text link to your website from another website. See also link.
The words used on your website.
copywriter
A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also SEO copywriter and web copywriter.
crawl
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.
domain name
The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.
Flash
A technology used to create animated web pages (and page elements).
free reprint article
An article written by you and made freely available to other webmasters to publish on their websites. See also article PR.
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!
Google AdWords
See Sponsored Links.
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.
A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophistic
It is amazing just how many people are insecure with themselves that they wish to be somebody else. I have even heard of people going as far as having face transplants to look like someone else! Now don't misunderstand me, there is absolutely nothing wrong with having someone to look upto, people you look to for inspiration, guidance and support, this is different to when you seek upon doing exactly what everyone else does, i.e. becoming like the Jones' - following the crowd. This is unlikely to bring you success in your career or business. You are unique, you are the only one with your particular uniqueness, one in more than a billion people, strong and living, that is to be celebrated not discarded.In Wes Beavis' book - 'Escape to Prosperity' he talks of how we live in a society where people want to be better than the Jones', their next door neighbour, but you do not know how those people got their success, certainly be inspired by them if necessary but do not envy and therefore feel like you are inadequate as a person. What you need to do is work on your inner self, developing your knowledge and skills in whatever you want to accomplish. "There is nothing more that speaks of success than the easy confidence that comes from living debt free," Wes Beavis. Leave the Jones' alone, if you can take some encouragement from them that is fine, but remember keeping up with the Jones' may mean keeping up with their high level of debt.In your search for the perfect job or business you may have to do things different, like listening to motivational tapes, using a mentor for advice on matters that are pertinent to your career or business, attending seminars on interview skills and techniques,
backlink
A text link to your website from another website. See also link.
The words used on your website.
copywriter
A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also SEO copywriter and web copywriter.
crawl
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.
domain name
The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.
Flash
A technology used to create animated web pages (and page elements).
free reprint article
An article written by you and made freely available to other webmasters to publish on their websites. See also article PR.
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!
Google AdWords
See Sponsored Links.
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.
A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisti
Part detective, scientist, engineer, and law enforcer, the fire investigator represents the collusion of multiple careers rolled into one. It is the fire investigator who must explore, determine, and document the origin and cause of the fire, establish what human actions were responsible for it, then bring authoritative testimony to the courtroom to win a conviction in cases of arson."This isn't a job for a lazy man," says Paul Horgan, accelerant detection canine handler and state trooper assigned to the Office of the Massachusetts State Fire Marshal. "You have to be conscientious and have a mind that likes to figure things out. You really can't take shortcuts. You must take your own photographs, collect the evidence, do follow up investigations. In instances of incendiary fires, you must find the criminal."Although many people use the terms "fire investigator" and "arson investigator" interchangeably, they are not one and the same, says Special Agent Steve Carman, CFI in the Bureau of Alcohol, Tobacco and Firearms (ATF) Sacramento field office. An arson investigator will try to determine who is responsible for setting a fire; a fire investigator will attempt to determine the cause and origin of a fire. Most of the time, fire investigators are also arson investigators, says Agent Carman, who was an ATF arson investigator for four years prior to becoming a fire investigator and serving on ATF's Western National Response Team for nine years. "Frequently arson investigators might be a police officer of ATF agent who doesn't have the background to perform a fire investigation - an area that is becoming increasingly grounded in the science and engineering of fire behavior," says Special
The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!
Google AdWords
See Sponsored Links.
How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar, you can view the PR of any site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.
A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisti
One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. In fact, most are hedging their bets and trying to appeal to everybody.Intuitively, this seems the right way to go. We might presume that the more people you can appeal to, the more likely you are to get business. It’s the law of large numbers - if you throw enough darts at the board, then eventually you’ll hit the bullseye.However, this approach has a number of drawbacks. First, when you try to please everybody, you end up pleasing nobody. Your marketing message will be bland and, quite likely, meaningless to everyone that is exposed to it. Secondly, trying to market to an undefined group of people is extremely hard work and involves a lot of wasted energy and expense. How will you know where to place your ads, who to send direct mail to, where to network, who to call or who you want to attract to your website? Thirdly, if you don’t specialise in any way, then you’ll never build up specific expertise in any particular area or get paid the premium that specialists get paid.So, if you haven’t already, I suggest that you define your precise target market and start building up a profile of the ideal client.Who is NOT an ideal client?For a lot of people, who they think is their ideal client and who genuinely is an ideal client may be world’s apart.Here’s a list of types of businesses or consumers you probably don’t want to target:Price-shoppers: People who are shopping on price are very, very rarely your ideal client. Unless you have a bus
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to create dynamic website pages (e.g. interactivity).
keyword
A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.
keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
keyword phrase
A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.
A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.
link path
Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.
link partner
A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.
link popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisti
A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. This landing page quick reference guide ensures that your landing pages are persuasive and convert most effectively. It is divided into 4 sections and is intended to be an all-inclusive tip sheet. Most importantly, consider that you have 8 seconds or less to convince your visitor to act. If you haven't convincingly made your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history. PAGE LAYOUT - Place your logo at the top left. Visitors expect it there so display your branding where it counts. - If the visitor came from a search engine keyword search or a PPC ad then place the keyword terms in bold at the top of the page. This reinforces to the visitor that they came to the right place. - Always keep the Golden Triangle in mind. It is the most important and scanned part of the page. It is the area of the page that starts at the top left of the page moves to the top right side of the page then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically. You should never force a visitor to scroll horizontally. This means that your landing pages should be able to be seen completely on an 800 x 600 screen resolution. Place your Unique Value Proposition (UVP) in the middle of the Golden Triangle. - Contrast your Calls to Action with respect to t
link text
The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.
meta tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.
The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
organic search results
PPC (Pay-Per-Click advertising)
See Sponsored Links.
PageRank
See Google PageRank.
rank
Your position in the search results that display when someone searches for a particular word at a search engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.
robot
See spider.
robots.txt file
A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.
Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).
SEO
Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.
A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).
search engine
A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.
site map
A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.
SPAM
Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.
Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.
Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).
submit
You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.
text link
A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.
URL
Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.
web copy
See copy.
A ‘copywriter’ who understands the unique requirements of writing for an online medium.
webmaster
A person responsible for the management of a particular website.
wordcount
The number of words on a particular web page.
World Wide Web (WWW)
The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.
HTTP = HTML link (for blogs, profiles,phorums):
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