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Casual Articles - Google Page Rank Explained
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:• Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.• Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.• People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your en
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
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If you’re going to have a successful online information marketing (e-Book) business, you have to have something to market, and usually that something begins in the form of an idea.Ideas can be like fireflies on a hot summer night. You never know where they’re going to be when they light up, and you can only hope that you’ll be in the right place to catch it when it comes your way. But unlike fireflies, you can greatly improve your odds of catching the random great idea by preparing for it and being ready to catch it at any time.Once an idea flits through your cranium, you’ve got to do something with it or it will die before it gets out of your head. You may feel like you don’t have enough ideas, or at least that you never have any ideas worth marketing. But realistically, most people have more and better ideas than they give themselves credit for. Usually the problem is that you don’t realize when a usable idea is going through your head. You can’t let any ideas slip by without recording them, because you never know which one will be the big one.That’s why you have to catch them on the fly as they happen. If you don’t, then they will probably be gone forever. You might think that you can keep them in your head and remember them later, but if you’re like mo
Fact: Page Rank is calculated on a webpage by webpage basis not on a website by website basis
The importance of the webpage casting a vote and the total number of outgoing links on the webpage casting a vote are the primary factors which determine how much "voting share " this webpage will transfer to each of the outgoing links on them. Google calculates a webpage's page rank by adding up all of the "voting shares " for that webpage through an iterative calculation.
Page Rank is one of the factors Google utilizes to help determine their Search Engine Ranking Positions (SERP's). It should be noted that this algorithm is only one part of their overall ranking scheme and not necessarily the most important one as many website's would have you believe. The general internet user has no idea about the concept of page rank and are unable to tell what a particular page's PR is unless they have the Google Toolbar installed (or use an online page rank checker). Since page rank is part of Google's search ranking algorithm an understanding of the concept is still important for any webmaster concerned with getting traffic to their site.
Fact: Not all links pointing to a webpage are counted as votes for that webpage
As soon as Google introduced the concept of page rank unsavory webmasters developed ways to manipulate the rankings. These webmasters began creating web pages with the sole purpose of increasing the amount of incoming links pointing to their website.
Common Black Hat SEO Techniques:
- Link Farms - pages containing long lists of unrelated links set up for the sole purpose of manipulating search engine rankings and page rank
- Doorway Pages - orphaned webpages either on the same website or distributed throughout the internet stuffed with keywords containing links to the offender's site. Used to artificially inflate the back link count for a website.
- Free For All Links Pages - a type of link farm where, as the name implies, anyone is free to post their link. Once a valuable way to spread the word about your website, abuse through auto submissions has rendered these sites worthless and are now viewed as search engine SPAM.
- Automated or Hosted Link Exchanges - sites that offer to provide "hundreds" of back links to your site instantly. Generally you will have to install some html code on your website to display their directory and in return anyone else who has this code installed on their website will be displaying your link. This is a case where "if it sounds too good to be true it is". The search engine's are wise to this technique and watch for unnatural "spikes" in the number of backlinks pointing to a website. In actuality it is possible to inflate your page rank with this technique but if the search engine's wise up to your practices (and they always do eventually) you risk being dropped from their index or black holed in their rankings.
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
You certainly can! You can also make money by investing wisely or working a 9 to 5 job, or starting a business. Play along with me for a minute.Let's just say that you stumbled across a message hidden in a book in the attic of your grandmother's house that tells you about a treasure chest filled with gold and precious gems valued at over $1,000,000.Now, the message tells you that this treasure is buried under a rock, three yards north of an apple tree, in an orchard, behind an old gray barn, a half mile west of a big white house, on a dirt road, five miles east of Anytown in Anystate in Anycountry.You have never been to Anycountry. You have never been to Anystate. You have no idea where Anytown is, let alone finding a big white house, a barn, an orchard etc. But you know that Grandma never lied, right? So it's really out there.How quickly would you buy a map?How fast would it take you to gas up the car or buy a plane ticket?How would you come up with the time or money to make the trip?You see, it's all about commitment and belief. You believe Grandma and you're committed to finding the treasure chest!The Internet has provided us with a treasure trove of opportunity. Taking the journey, however, requires that kind
Page Rank is one of the factors Google utilizes to help determine their Search Engine Ranking Positions (SERP's). It should be noted that this algorithm is only one part of their overall ranking scheme and not necessarily the most important one as many website's would have you believe. The general internet user has no idea about the concept of page rank and are unable to tell what a particular page's PR is unless they have the Google Toolbar installed (or use an online page rank checker). Since page rank is part of Google's search ranking algorithm an understanding of the concept is still important for any webmaster concerned with getting traffic to their site.
Fact: Not all links pointing to a webpage are counted as votes for that webpage
As soon as Google introduced the concept of page rank unsavory webmasters developed ways to manipulate the rankings. These webmasters began creating web pages with the sole purpose of increasing the amount of incoming links pointing to their website.
Common Black Hat SEO Techniques:
- Link Farms - pages containing long lists of unrelated links set up for the sole purpose of manipulating search engine rankings and page rank
- Doorway Pages - orphaned webpages either on the same website or distributed throughout the internet stuffed with keywords containing links to the offender's site. Used to artificially inflate the back link count for a website.
- Free For All Links Pages - a type of link farm where, as the name implies, anyone is free to post their link. Once a valuable way to spread the word about your website, abuse through auto submissions has rendered these sites worthless and are now viewed as search engine SPAM.
- Automated or Hosted Link Exchanges - sites that offer to provide "hundreds" of back links to your site instantly. Generally you will have to install some html code on your website to display their directory and in return anyone else who has this code installed on their website will be displaying your link. This is a case where "if it sounds too good to be true it is". The search engine's are wise to this technique and watch for unnatural "spikes" in the number of backlinks pointing to a website. In actuality it is possible to inflate your page rank with this technique but if the search engine's wise up to your practices (and they always do eventually) you risk being dropped from their index or black holed in their rankings.
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
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On that note, I realize that if you are getting 100s of daily emails from subscribers, you get to the point you can no longer offer that personal service. At the time of this writing, I have about 6000 active subscribers who spend over $11,000 per month with me, and I find I can answer all my email in about ? an hour a day. As my list grows, and the time it takes me to answer emails personally goes up, I will inevitably be forced to go to a ticket system. But I encourage you to answer emails personally as long as you can reasonably do it.Another thing I like to do, especially if I send out an ‘I need your help’ email to my entire list, is to answer the emails in a group email. I find that many of the questions people ask will pertain to many others on my list, so I will simply reprint the questions, and answer several questions at one time, and send that email to my entire list.I think that this creates a feeling of community. Even those who have not asked me questions can feel as though they are involved in this conversation. They can feel included, and they will feel as though I have a responsive list – one that interacts with me – so why shouldn’t they?You have to do whatever it takes to improve your response rates – and you have to test and track to do t
Fact: Not all links pointing to a webpage are counted as votes for that webpage
As soon as Google introduced the concept of page rank unsavory webmasters developed ways to manipulate the rankings. These webmasters began creating web pages with the sole purpose of increasing the amount of incoming links pointing to their website.
Common Black Hat SEO Techniques:
- Link Farms - pages containing long lists of unrelated links set up for the sole purpose of manipulating search engine rankings and page rank
- Doorway Pages - orphaned webpages either on the same website or distributed throughout the internet stuffed with keywords containing links to the offender's site. Used to artificially inflate the back link count for a website.
- Free For All Links Pages - a type of link farm where, as the name implies, anyone is free to post their link. Once a valuable way to spread the word about your website, abuse through auto submissions has rendered these sites worthless and are now viewed as search engine SPAM.
- Automated or Hosted Link Exchanges - sites that offer to provide "hundreds" of back links to your site instantly. Generally you will have to install some html code on your website to display their directory and in return anyone else who has this code installed on their website will be displaying your link. This is a case where "if it sounds too good to be true it is". The search engine's are wise to this technique and watch for unnatural "spikes" in the number of backlinks pointing to a website. In actuality it is possible to inflate your page rank with this technique but if the search engine's wise up to your practices (and they always do eventually) you risk being dropped from their index or black holed in their rankings.
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
<
An e-newsletter is a valuable tool in building a strong email marketing list. It also does everything a good hardcopy newsletter does: build credibility, put your business in front of your customers regularly, and give you a regular opportunity to market your products and services to people who are interested, and who have a relationship with your business. To make your newsletter work hard for you, however, there are a few things you'll have to do right. Here are seven tips for making your e-newsletter the best marketing tool it can be.Keep it frequent. E-newsletters should be sent more frequently than the hardcopy version. Some successful publications distribute daily, some weekly, and some biweekly. Another important point is to be regular. Try to never miss an issue. Customers won't get into the habit of reading your e-newsletter if you don't send it out at expected intervals.Keep it relevant and timely. Especially in the online world, customers have little patience with anything that wastes their time. With a business-related e-newsletter, chances are that many of your customers are reading your articles at work-and time is money. If you're not discussing issues they want or need to read about, they'll delete it. Make sure your articl
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
<
Role of business brokers in buying a business is very important. In fact, buying a business is more popularly called buying process. This entails that buying a business requires several steps to be performed, particularly if this is your first experience of this kind. Buying a business is not a small decision and you cannot take it lightly. Educating and preparing yourself for this process is very essential as you are putting a big amount of money at stake.Only 10 % of People Complete the Process: Importance of the role of business broker in buying a business further increases with the fact that 90 % of the people who start their search for buying a business give up without making the final deal. The biggest reason seems to be that people do not understand in advance that this process is so much involving. Most of these people who leave the task without completing it are the first time buyers. Frustration because of making one after one crucial decisions force them to abandon the project.Hiring a professional Business Broker is always Useful: Buying a business is a rare opportunity for the most of the people in their lives. It is always useful to hire the services of an experienced and professional business broker who can help you to go through the overall process of b
How is Page Rank Calculated?
When Google introduced the concept of page rank they published the algorithm they were going to use to calculate it. The formula in it's current form is known only to the engineers at Google but it is fair to say it closely resembles the following formula.
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
While at first glance this equation can seem daunting, in actuality the concept is not that hard to understand. Let's take a minute to break down the formula and see what conclusions can be drawn.
PR(t1)...PR(tn) - the page rank (PR) of each page from page t1 to tn. (each value of t represents 1 link to webpage A)
C(t1)...C(tn) - the number of outgoing links (C) on each page from page t1 to tn
d - damping factor
Quoting from the original Google Page Rank white paper:
The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85.
Knowing what these parameters mean and knowing the value of the damping factor we can simplify the formula from above:
PR(A) = 0.15 + 0.85*(A "share" of the PR of every webpage linking to page A)
The "share" each webpage passes to webpage A can be computed by dividing the Page Rank of the webpage linking to page A by the number of outgoing links on that page. Each outgoing link on that page would receive an equal voting share from the total available page rank of the page containing the outgoing link. The total available page rank each webpage has available to transfer to outgoing links is a little less than the total page rank of that page (PR of page * 0.85) which can be easily derived when the damping factor is known.<
Implications
Having a basic understanding of the algorithm we can now draw a few conclusions about page rank and it's implications to your website. For instance, it is very possible to have a link on web page X that has a high page rank transferring less page rank voting shares to your website than a link on web page Y with a lower page rank.
How is this possible? Let's analyze an example:
Page X - page rank 4, outgoing links 10
Page Y - page rank 8, outgoing links 100
Page X would transfer 0.85(4/10) = 0.34 page rank voting shares to each outgoing link
Page Y would transfer 0.85(8/100) = 0.068 page rank voting shares to each outgoing link
Even though Page X has a much lower page rank value, due to the fact that the number of outgoing links on Page X is so much smaller than on Page Y it actually transfers more page rank voting shares to each outgoing link than Page Y .
Pages with no links back to them would still have a modest page rank value of 0.15 derived from the (1-d) portion of the equation. It is important to note that while this value holds true according to the equation, only Google engineers are privy to the knowledge of whether actual page rank voting share is transferred in this scenario. Google could easily say that pages with no incoming links transfer a page rank voting share of 0 with a click
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