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Casual Articles - The Rhetoric of Search Engine Optimization: The Attention Economy
Artificial Dissemination
Gary is a real estate agent wanting to stay in touch with past clients and current prospects. He wants to publish a newsletter but doesn't have the staff or the knowledge to produce one. Then Acme Publishing Company enters with the answer.Acme can produce a generic newsletter/CD sent out monthly to his database. It's a turnkey system. Gary doesn't have to lift one finger. Just send in his picture with a check.And besides: Acme's got 217 local clients, been around for a few years, and publishes to 142,745 monthly consumers. Wow!They can print Gary's picture on the front and back pages with room for some tips or a special coupon. He doesn't have to do much work after all. The editor completes the rest of the newsletter with her articles, a few ads, and some testimonials. Totally generic.Gary says, "Wow! It doesn't get any easier. When can I s
customers, who are lured by the frantic actions of the billions of pages currently indexed on tGary is a real estate agent wanting to stay in touch with past clients and current prospects. He wants to publish a newsletter but doesn't have the staff or the knowledge to produce one. Then Acme Publishing Company enters with the answer.Acme can produce a generic newsletter/CD sent out monthly to his database. It's a turnkey system. Gary doesn't have to lift one finger. Just send in his picture with a check.And besides: Acme's got 217 local clients, been around for a few years, and publishes to 142,745 monthly consumers. Wow!They can print Gary's picture on the front and back pages with room for some tips or a special coupon. He doesn't have to do much work after all. The editor completes the rest of the newsletter with her articles, a few ads, and some testimonials. Totally generic.Gary says, "Wow! It doesn't get any easier. When can I s
Don't Fall For That Line
Running a retail business is hard work. Trends are fleeting, and timing is everything. There isn’t much that “stands to reason” as the old saying goes. Seasoned buyers know what to look for when choosing a candle line, but there are new stores opening all over America everyday. How do those new owners decide which candle lines will perform best in their stores?I speak with retailers everyday that have candle lines on the shelves that just aren’t selling. “I just can’t seem to sell candles” a dejected retailer recently told me.Why? It is true that eighty percent of American Households burn scented candles. These households are buying the candles somewhere. Why not your store?What candle characteristics are customers looking for? I’ve asked hundreds of customers, and the answer is always the same. Customers are looking for a candle that i
Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone. Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on tRunning a retail business is hard work. Trends are fleeting, and timing is everything. There isn’t much that “stands to reason” as the old saying goes. Seasoned buyers know what to look for when choosing a candle line, but there are new stores opening all over America everyday. How do those new owners decide which candle lines will perform best in their stores?I speak with retailers everyday that have candle lines on the shelves that just aren’t selling. “I just can’t seem to sell candles” a dejected retailer recently told me.Why? It is true that eighty percent of American Households burn scented candles. These households are buying the candles somewhere. Why not your store?What candle characteristics are customers looking for? I’ve asked hundreds of customers, and the answer is always the same. Customers are looking for a candle that i
ABCs Of Construction Project Management
Project management is the art of organizing and managing resources in an efficient method which completes the project at hand in the way it was meant to be. A project is a temporary task which creates either a product or service, so managing each individual one is a unique process. It's important to recognize all the dimensions needed to complete a project and act on them in an orderly fashion.Construction project management differs from the general term of project management in the way that construction project management specifically refers to organizing a project regarding the area of construction. Also, much of construction project management is done digitally through software to ensure that nothing is left out. This works because sometimes it's easy for a project manager to forget a thing or two when he or she is stressed out from the time limits or bu
the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone. Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on tProject management is the art of organizing and managing resources in an efficient method which completes the project at hand in the way it was meant to be. A project is a temporary task which creates either a product or service, so managing each individual one is a unique process. It's important to recognize all the dimensions needed to complete a project and act on them in an orderly fashion.Construction project management differs from the general term of project management in the way that construction project management specifically refers to organizing a project regarding the area of construction. Also, much of construction project management is done digitally through software to ensure that nothing is left out. This works because sometimes it's easy for a project manager to forget a thing or two when he or she is stressed out from the time limits or bu
A Guideline For New Internet Marketers
So you've decided to become an internet marketer and get a piece of the projected $30 billion industry. As easy as internet marketing might seem, it is a long and tedious process that most marketers lose themselves in. I know, I've been there. People spend thousands of dollars and countless sleepless nights trying to hit the right keywords on search engines, drive traffic to their websites, and make sales. According to some, 97% of internet marketers give up and surrender after losing money, patience, and confidence. It does not have to be so.I've spent a lot of money promoting single affiliate programs on Google AdWords and by buying traffic through websites that promise you tens of thousands of unique clicks. Oh, I got the clicks. The stats page on my affiliate site was hitting hundreds a day but that still resulted in NO SALES. How frustrating. So, here I wa
net to conduct your business, the age of putting up a web site and getting instant results are long gone. Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on tSo you've decided to become an internet marketer and get a piece of the projected $30 billion industry. As easy as internet marketing might seem, it is a long and tedious process that most marketers lose themselves in. I know, I've been there. People spend thousands of dollars and countless sleepless nights trying to hit the right keywords on search engines, drive traffic to their websites, and make sales. According to some, 97% of internet marketers give up and surrender after losing money, patience, and confidence. It does not have to be so.I've spent a lot of money promoting single affiliate programs on Google AdWords and by buying traffic through websites that promise you tens of thousands of unique clicks. Oh, I got the clicks. The stats page on my affiliate site was hitting hundreds a day but that still resulted in NO SALES. How frustrating. So, here I wa
Managing People for Performance
“People improve productivity, not organisations.”Managers who have had any form of training will be familiar with the idea of setting goals or objectives, and probably with the principles of appraising performance. With this in mind, why is it so many managers keep asking about how to motivate their staff or how to get more from them?This whole area is a key differentiator of good managers and is a large part of what managers are being paid for! In this article I want to offer some ideas to help you become better at getting the performance you want from your teams. I will suggest some of the reasons why you, and other managers, perhaps do not do it very well and what the benefits will be when you begin to apply the principles.Let us begin by stating the obvious – in order to manage people for performance you need to clearly establish wha
long gone. Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on t“People improve productivity, not organisations.”Managers who have had any form of training will be familiar with the idea of setting goals or objectives, and probably with the principles of appraising performance. With this in mind, why is it so many managers keep asking about how to motivate their staff or how to get more from them?This whole area is a key differentiator of good managers and is a large part of what managers are being paid for! In this article I want to offer some ideas to help you become better at getting the performance you want from your teams. I will suggest some of the reasons why you, and other managers, perhaps do not do it very well and what the benefits will be when you begin to apply the principles.Let us begin by stating the obvious – in order to manage people for performance you need to clearly establish wha
Can You Really Make Money Online?
When I tell people that I am a professional writer they always assume I write for traditional print publications. When I tell them that in fact I write solely for the internet these days they always have one question: "Can you really make money online?" The answer is yes. You really can make money online.I have been making a profit from my internet publishing since 1999 and I try to share the hard-won lessons that today shape my business decisions and bottom line. Yes, it is true that you can really make money with your own internet business but several warnings must go along with that statement.The first and most important warning is that it is not fast. There are people making a good part-time or full-time income and there are some people becoming very wealthy doing business on the internet, but there are no overnight successes in in the ebusiness worl
customers, who are lured by the frantic actions of the billions of pages currently indexed on the web. To give you some perspective, Google alone indexes over 7 billion pages. Therefore, to survive means to grab people's attention and you do that by using good digital rhetorical skills.When I tell people that I am a professional writer they always assume I write for traditional print publications. When I tell them that in fact I write solely for the internet these days they always have one question: "Can you really make money online?" The answer is yes. You really can make money online.I have been making a profit from my internet publishing since 1999 and I try to share the hard-won lessons that today shape my business decisions and bottom line. Yes, it is true that you can really make money with your own internet business but several warnings must go along with that statement.The first and most important warning is that it is not fast. There are people making a good part-time or full-time income and there are some people becoming very wealthy doing business on the internet, but there are no overnight successes in in the ebusiness worl
Now there's a scary word – rhetoric. In my case, rhetoric was a terms the nuns used to throw around in regards to the essays we wrote in English class. You know, the reading, writin
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