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Casual Articles - Your Recipe for Brand Success, Part II
Advertising using flyers is a cost effective way of delivering your product or services to your potential customers. Ad flyers are usually handed out on the street, near LRT or MRT stations, wherever there are lots of human traffic.Almost all of us have been handed an ad flyer at some point specially at malls. Its not uncommon for someone to accumulate handfuls of ad flyers just by strolling the mall. Mo
An interesting aspect of the proposed new Security & Exchange Commission (SEC) regulations on Executive Compensation relate to the need to supply justification for their decisions (see February 2006 issue for details of the proposed regulation). Currently, most Boards provide a written section, which discusses their general philosophy, such as “providing a total compensation package for executives that is comp
I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as though others were wiping their dirty boots with me and not loosing
In the past, many organizations have relied on generic personality profiling tools to assess, recruit and manage their employees. Though these tools have garnered a certain measure of success, there were many flaws that needed to be addressed for increased workplace relevance.In view of these concerns, First Quatermain has developed THREE tools and has blended them into an integrated schema known as the
I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as though others were wiping their dirty boots with me and not loosin
Has the Federal Trade Commission run amuck? Indeed it has, it has become a problematic bureaucracy. The Federal Trade Commission lacks free market thinking. I always assumed that half of the Federal Trade Commissions staff are attorneys and the other half are economists. I think I am surprised that the economists have allowed the attorneys to win the internal struggle. Apparently the FTC needs to ditch the sy
Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-meas
Business opportunity leads are very important to the growth of all types of businesses. Building your business implies obtaining the right business opportunity leads. But most of the time, it is hard to find the right leads for the business. The best business opportunity leads will cost you a large amount of money.Purchasing leads from a lead generating company is one way to obtain business opportunity l
Failing to set solid boundaries in business, particularly as solo pros and small business leaders, can not only affect you personally but it also spills over into the perception others have of your personal brand. Setting clear and consistent bound
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