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Casual Articles - The Importance of Web Analytics: Using Your Analytics Properly
You did it again, didn't you? Forgot until the last minute that birthday, anniversary, graduation, promotion, or fill-in-the-blank-here. No fear, online florists are here. No longer do you have to work in that lunch time stop at the florist shop. Now customized flowers are just a hop, skip, and click away. With the added bonus of being in an international market, most of these online florists offer same day delivery to cover up even the most forgetful patrons.The time factor is just one of the conveniences that online florists offer over their in-store competitors. In addition to saving time and having online tracking to verify your order, you can get virtual pictures of bouquets, so you don't have to leave anything to the imagination.There are also some online florists who offer not only national but international delivery as well.Online florists aren't just for flowers,
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looki
Most sales reps hate getting objections. Their hearts sink into their stomachs, their palms start to sweat, and they start wondering how they're going to pay the rent. Sound familiar?When sales reps ask me how they should handle objections, they are often surprised by my answer. I tell them they should never answer objections. When they look at me like I'm crazy, I explain:“Objections are often stalls or smokescreens hiding other objections that your prospect doesn't want to disclose. As soon as you begin answering objections, have you ever found that they have another and yet another?"“Oh, yeah,” they say. So here’s what you should do:Instead of answering an objection you must first isolate and question it. Let's take two of the most common ones – “Your price is too high," and “I need to speak with, talk to…"If your client says, “Your prices too high,
I came across a situation today that I thought I’d share. It has to do with a client’s analytics.
Many times, as a search engine marketer, it is up to us to tell the client what they should be looking for in their analytics. Right away this seems odd to me. It’s like me telling my client what their business model is, or how they should be selling their product online.
But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes.
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be lookin
I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are somewhat modified. I still think the technology is great, but I have witnessed too many people getting stressed out by the sheer volume of communications via this medium to know that for some it can sometimes be a curse instead of a blessing. Since none of us is expecting a reduction in the volume of email we will receive, you may find the following tips helpful in helping gain control over your email.Keep in mind that this article is designed to help you manage your emails related to work. If you do not have separate email accounts for your work and personal life, my very first suggestion is to get that set up
But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes.
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looki
Business directories are an excellent platform to both advertise and find useful contacts, resources and supplies. Since the millennium the internet has become filled with directories to the point that at times they have swamped the search engines, Google and Yahoo for example. Such directories come in a many forms. The aim here is to discuss the differing directory types, their use on the internet and to offer tips on embarking one of the many paid for services.First off, we have the business to consumer directories, some of these are excellent and some not so good, yell.com probably standing out as the largest amongst them. Then we have the Business to Business directories, Applegate, Businessmagnet and Kellysearch being among the most well known. All of the directories mentioned here are made by humans, serviced by humans. They are of great use to the searching public as they offer a
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looki
Video blogging is the same as regular blogging, just in visual form. The new generation of web surfers are not interested in reading hard-on-the-eyes text, they want hip, up to the minute information in a visual format and video blogs fit perfectly. In fact, video blogs are rapidly becoming some of the most popular blogs on the net. If you haven’t taken advantage of this fantastic new opportunity in the blogging world, it’s high time you take a look.In order to video blog, you will need a couple of things. Obviously, an internet connection and a video camera are useful! You will also need a blog platform that supports video. Since this is quickly becoming a very popular method of communication, many blog platforms and hosts now offer this as an option.Vlogs, as video blogs are commonly called, are very useful for presenting ideas that don’t come across well in text. For example,
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looki
MOMENTUMThink of a period of time when you were so engrossed in what you were doing, that almost every moment of every day felt productive. When things are going right, energy flows, and action propels us forward. Candice Carpenter in the book Chapters describes this feeling as being in "the zone". When we are operating on momentum it is easy to lose ourselves in our passion.The reality is that no one stays in this kind of high-energy state forever. We transition between periods when we are firing on all cylinders, to times when we aren't as motivated, to times when we feel just plain stuck.When things are NOT flowing, it can be hard to gain momentum. We may struggle with a complex business problem and feel overwhelmed. And sometimes, it's hard to even define the problem - we just know something isn't "right". Everyone goes through down or less-than-optimal operating perio
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looking for.
“You want to see search engine referrals going up. That means it’s working” or “increased page views is a good thing.”
But this really isn’t solving their problem is it?
Sometimes as search marketers, we need to step back and say “I know what I need for numbers, but what does my client need to see.”
So this was the approach we took today – let’s have a discussion with the client and focus on what they want to see, not what we need to show them to prove our value as search engine marketers.
When we were done, we had not only shortened their monthly analytics report to a few key metrics (down from pages and pages of statistical analysis) but we had also decreased the time required to complete this analysis.
Sure we still will do some of the analysis for our own purposes, but does the client really care how many backlinks or pages indexed they have? Not likely.
Nope, more often than not, the client wants to know that they are making money. Pure and simple.
So, if you can show them that they are making money, that’s all they really care about. You can add value as a search engine marketer by showing areas of improvement (“did you know that your Google referrals went up by 15% this month?
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