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Casual Articles - Basics of Search Engine Optimization (SEO)
You are far better off writing your own emails, even if you feel like you don’t know what you are doing.Just write. You will get better with time.I remember when I set up my first internet marketing niche web site. I wrote like 7 emails in one afternoon – and I had no idea what I was doing. I simply wrote one 7 different topics that would be of interest to people in my niche – and loaded them into my autoresponder.I found in a short time which emails were working and which weren’t and began to make changes to them. I was easily able to see using my autoresponder stats which email subjects were pulling and which weren’t. I could easily see which emails were getting nice response rates an
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" i
Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they’re talking about. But they can only benefit from the sound counsel if they listen to the expert’s guidance. Unfortunately, there are some entrepreneurs who aren’t going to hear the professionals out or follow a plan no matter what. At that point, experts realize that they might as well save their breath and hope that the business owner will eventually see the error of their ways before it’s too late.When it comes to offering his advice, franchisee Sam Badgley is very up front with his Fiducial clients in Williamstown, WV. He tells them exac
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is
Our innate drive to maintain our “comfort zone” directly affects how and what we purchase. Pain versus pleasure, similarity versus unfamiliarity and comfort versus stress; self inflected or not, are all feelings and emotions that affect most facets of our lives. How we deal with such emotion volatility directly affects our motivations to buy things that make us feel better.Humans prefer pleasure, avoid pain, seek familiarity and would rather be comfortable than stressed out. Jack LaLane’s famous exercise philosophy of the 1960’s, “No Pain, No Gain” does not apply to most of us.We all like things to be “just so”, always in line with our expectations. Anything that rattles our comfort zone g
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" i
When in your compliance job interview there are going to be questions you feel comfortable asking, while other you may find more difficult. We’ve come up with ways you shouldn’t answer eight popular job interview questions.What are your strengths & weaknesses – Don’t Say You Have No Faults… It will only make you look over confident and arrogant, not hugely appealing qualities in a candidate for an insurance job. Think of some honest fault you have, explain why they can be a problem, suggest ways in which the faults can at times be beneficial and explain how you deal with these faults.Proudest Achievements – Don’t Say Something Irrelevant – you might be very proud o
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" i
Advertising is in reality the machine, or bulk, method of selling. It takes a large portion of the public and, directing them to matters of fundamental interest, turns these matters to the advantage of the product and firm involved. It is the mass action of selling, selling to the group, handling the sales question wholesale.It is used, therefore, either to supplant the personal selling force, to supplement it, or act upon it. In some cases the printed method of selling in bulk is the only method used. This is the method employed by the many internet companies, which secures its business by Pay-Per-Click advertising and through search engine optimization. In this case the personal selling force is elimina
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" i
After putting up a business, you just don’t stop there, you actually don’t want to put your money into waste, isn’t. Mortgage companies should get used into the popular Internet marketing.Mortgage companies should adapt the world e-business application through SEO or search engine optimization. You do not actually want to see your website hanging there and left unread simply because it doesn’t get found by search engines.These would be sad incident to those businesses that do not optimize their site for search engine tracking. Search Engine Optimization, as well as keyword targeting, Meta tags, site layout are very important in order that your website be ranked properly.A lot f people using
Include the target keywords in the text of the page. Don't overdo it, though --- the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.
Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.
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