Casual Articles - Internet and Businesses Online

NICHEING: Jack Of All Trades, Master Of Many More
Ungrammatical as the word may be, Nicheing has been a very popular term in recent years, what with its common usage in internet marketing discussions. Nicheing is obviously derived from its root word. A niche is a small group sharing a particular interest. Serving these small market segments has been very profitable for most businesses, as product loyalty is almost, always assured, resulting in a stable demand.Nicheing as a Business Plan; Nicheing as a BusinessNicheing, generally speaking, is the act of capitalizing on these markets with highly specialized needs. But this is not the type of Nicheing we will discuss in this article. Rather, we will tackle Nicheing a

nize the need for traffic (OK, off to a good start). They did their research and selected a company (nice, moving forward) and they plunk down the money (and if it's an SEO company that's any good, it wasn't just pennies either). So far it all sounds good. What happens next – nothing absolutely nothing!

Most companies in Spain that choose to outsource their SEO do not follow the instructions of the SEO firm they hired! I am going to repeat that again so the full impact reaches you – Most companies that choose to outsource their SEO do not follow the instructions of the SEO firm they hired!

Instead they tell the SEO how much expertise they have themselves in marketing, how great they have been designing company literature, and how many years they do marketing. And: what THEY think a good web site needs to look like.

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians."The better known you are, the more important that ability to instil trust becomes. But as our fir

It always amazed me how little importance foreign business entrepreneurs in the real estate business in Spain give their web presence. Especially in the real estate market people seam to believe that their web site is nothing but a necessary expenditure and fail to understand a couple of things:

1. A professional web presence is a substantial part of the overall marketing plan and possibly the single most effective way to generate potential customers.

2. Marketing on the internet is substantially different then off line advertising.

3. People judge a companies credibility by the content and design of their web site

4. Web Sites don’t work without promotion

As a result of underestimating these simple facts, the web site owners tend to look for cheap solutions and what is worse: do not put enough effort and planning into their internet presence. A common believe is: once I paid somebody for a web site, this is it, next task.

Very often it becomes worse then that, instead of outsourcing the design, and promotion to a professional, yet expensive Internet Marketing company, they give the task to ‘somebody they know’ or the famous nephew who allegedly ‘knows this stuff’.

The result is web sites which look outdated, look like online brochures, are stuffed with flashy graphics and are highly annoying for the user. Colours have been chosen without given any thought to the effect certain colours have on the subconscious of the user instead the owners favourites are chosen.

The site features hardly any content but an extensive ‘about us’ section, an enquiry form and a searchable property database – and that’s about it. Some web site owners put a little buyers guide and a page with general information about Spain.

The end result is a web site which features the web site owner’s favourite colours, strokes his ego to death ,did not cost a great deal of money but doesn’t do anything but wasting server space.

Then the question occurs: how to gain rankings in search engines? Hey, easy isn’t it? Stuff your meta tags with all the words you want to be found under and submit as often as you can to every search engine on the planet. There are people who even charge for this rather counter productive method.

Then the web site owner waits and waits some more, month go by with little success and he starts wondering what for he made a web site in the first place. Some actually start educating themselves on the internet about the subject – they find an’ idea’ such as ‘link exchange’ and rapidly start contacting other site owners to swap links.

You have guessed it already? Yes, they avoid linking to site’s which feature related content fearing competition and end up having every known Spam site on their link page: Bali Hotels, Russian Hotels, Gambling sites, US Real Estate Directories and so on. None of which is of any value to their users hence considered irrelevant by search engines.

Time goes by, and the site owner and his ‘designer’ remain the only people looking at the site. Finally the site owner decides, as a last resort to contract an SEO consultant.

Now it is really getting funny:

Instead of taking the SEO firms advice on board the game repeats itself: He wants an even nicer, even flashier site and insists that on his colours and design. The SEO firm does it’s best to redesign the site in compliance with internet marketing standards and as search engine friendly as possible.

The SEO firm insist on content and content development, being the single most important aspect of a credible and successful web site, whilst the site owner’s only concern is the ‘look and feel’ of his site, and does not feel the urge to actually think about developing the content of his site – he wants the SEO firm to achieve the impossible mission:

Get MY site in the top ten of Google – and don’t change it.

They recognize the need for traffic (OK, off to a good start). They did their research and selected a company (nice, moving forward) and they plunk down the money (and if it's an SEO company that's any good, it wasn't just pennies either). So far it all sounds good. What happens next – nothing absolutely nothing!

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if y

Business Competency Versus SEO
There are many people out there who think that the integrity of the Internet and its content is being corrupted by search engine optimization techniques and they may well be right. The result of SEO practices has been misleading redirects, incomprehensible writing and the ruin of online entity that had the potential to become the next big Alexandrian library.This is why many web site and search engine experts are advocating the use of competency as good SEO. People are simply sick of being manipulated by clever SEO individuals who use misleading keywords and other devices to lead them to a website that is trying to sell them something that ninety percent of the time they don’t

becomes worse then that, instead of outsourcing the design, and promotion to a professional, yet expensive Internet Marketing company, they give the task to ‘somebody they know’ or the famous nephew who allegedly ‘knows this stuff’.

The end result is a web site which features the web site owner’s favourite colours, strokes his ego to death ,did not cost a great deal of money but doesn’t do anything but wasting server space.

Time goes by, and the site owner and his ‘designer’ remain the only people looking at the site. Finally the site owner decides, as a last resort to contract an SEO consultant.

Now it is really getting funny:

Get MY site in the top ten of Google – and don’t change it.

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if

Workplace 911
I've watched a few episodes of Nanny 911 and with the chaos, out of control children and seemingly irreparable behavior, it strikes me as a precursor to Workplace 911. No, not a new reality TV show, but everyday workplace problems.You see, kids who don't get their way, who learn to hit, manipulate, scream and throw things, grow up and go to work. By the time they're adults, they've replaced their aberrant behaviors, like spitting, with more socially acceptable ones like sarcastic zingers and verbal tirades. They're the liars, the saboteurs, the bullies, and the road-blockers we meet up with at work. And I've met my share.But here's the thing. Just as those parents are c

space.

Time goes by, and the site owner and his ‘designer’ remain the only people looking at the site. Finally the site owner decides, as a last resort to contract an SEO consultant.

Now it is really getting funny:

Get MY site in the top ten of Google – and don’t change it.

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if

There Is A Time To Be Born And A Time To Die - Correct Timing Is Everything
There is a time to be born and a time to die. Correct timing is everything The right timing is absolutely important. There is an old Chinese saying that for a business to flourish, you need to have the correct timing.If a company ventures into a particular market too early in the product life cycle, perhaps at the introduction stage, it may not be able to reap the full benefits. The grounds may be hard and it has to invest substantial resources into developing the market. In the process, the early entrants may end up paying the high “tuition” fees as they will make all the mistakes. A case in point is the early pioneers of companies into China as most of them los

ant by search engines.

Time goes by, and the site owner and his ‘designer’ remain the only people looking at the site. Finally the site owner decides, as a last resort to contract an SEO consultant.

Now it is really getting funny:

Get MY site in the top ten of Google – and don’t change it.

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if

Your Front End
While surfing for traffic or browsing your safelist emails, you are sure to have noticed the very large number of networkers promoting similar, if not identical, programs. Empowerism and Profit Rally are everywhere, as are health related and telecom based MLM opportunities. This is an incredibly competitive time for net marketers. It's difficult to stand out among thousands of other people when everyone is promoting basically the same thing, albeit in slightly different "packages".Two years ago, a networker could collect daily sign-ups for their favorite biz-opp by simply driving lots of traffic to a nice splash page. While splash pages are still a highly effective form of adv

Now here the truth of the matter: There is NOT one SEO consultant on the planet who can get your web site anywhere near to top positions if you are not prepared to change your attitude. SEO is a time consuming, ongoing and difficult task. If it was easy everyone would do it himself. It is not only expensive but requires from you, the site owner the following:

1. Accepting that online marketing is substantially different from off line marketing.

2. Accepting that you know little or nothing about it

3. Time and effort to develop unique in-demand content

4. Choosing your SEO firm wisely.

5. Taking your SEO consultants advise on board.

Written by

Wolfgang Brand

Clever Marketing Spain

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Everyone who has been in marketing for any length of time has faced failure. Success and failure are close companions. Smart companies realize this and encourage a certain amount of marketing experimentation. Test markets are just that - a way to try bold new things. The best marketing people are aggressive by nature and willing to stand up to corporate pressures that would eliminate risk and good ideas. What marks exceptional people and organizations is not whether they can avoid failure, but how they tackle it when it comes. Like our new marketing leader, you may also face a really tough situation. Here are some ways to get back on track from someone who has faced the possibility of serious failure a few times.

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