Casual Articles - Internet and Businesses Online

Gravitational Marketing for Small Businesses - Tenth Law: How To Make People Buy What You Sell
All Buying Decisions Are Made On Emotion – Not Logic.Ok…This is gold. That's right...this is the one piece of information that if you truly master can make you rich. I'm about to give away the goose.Here it is…people buy solely on emotions. This is so valuable that it begs to be repeated. People buy solely on emotions.If you retain nothing else from this mini-course, this one piece of information is well worth the price you paid .If people are emotionally committed to you they will buy from you. If people are emotionally attached to your products they will buy your product.But why would someone ever be emotionally committed to a product or a service? They wouldn't! They don't!They never will be!The emotional commitment comes from people's pain and your ability to resolve it. That's right, pain. Every potential customer of your business suffers pain. Fortunately for you, pain is a powerful and uncomfortable emotion that people are constantly looking for ways to alleviate.You need to uncover their pain and link a unique benefit of your product to its resolution. People are not em

imarily marketers and webmasters.

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

In 2001, ZookNIC stated that the five largest domain name holders possess 8.7% of all registered domains. That value probably has not moved downward over the last two years. http://www.zooknic.com/Domains/top_holders.html

So, roughly 4.2 million domains are held by five companies! This leaves 45 million domains held by all but five companies. Given the number of people whom I know that possess an average of 5 domains each (I own nearly 20 myself), I would like to take that number down further to an estimate of 30

Run Your Newspaper Ads Cheaper Than Everyone Else
Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.He laid out some of the best newspaper ad tips I'd ever heard. Tips that can save anyone money and make things go a lot more smoothly.And one of the best secrets he told me -- which sounds really obvious, but is still a secret to most people -- is when you’re looking at buying newspaper advertising, one of the things you should do is form a relationship with a representative.In other words, deal with one person and get to know them, let them know you and what you're doing, and try to have a real business relationship with the person.Ideally, this person should be a supervisor or manager of the department. But either way, that representative that you have a relationship with is going to be your best ally to get you great pricing. And will keep you abreast of anything that may help you out.Now, if you can't seem to get along with the first person you deal with, you should literally ask, “Who else can I work with? I want to spend some money with you. Who can I work with?” If they won't help you with that, go a

A fascinating thing happened today on the way to this article. The story here was not planned, rather it was discovered.

An amazing and bizarre event seems to have happened in January and February of 2003. In those early months of 2003, the major search engines stopped growing, and few people seem to even care.

THE DISCOVERY

After an exhaustive five hour search running the best and brightest spider search engines and a host of search key phrases, the most up-to-date numbers I could locate for the "Number of Searches Performed Per Day", or per year for that matter, for any search engine was done by Search Engine Watch in February of 2003. And in that issue, Danny Sullivan the editor of Search Engine Watch had his numbers authoritatively from the powers- that-be at each search engine company.

The global February 2003 "Searches Per Day" numbers for all of the listed search engines added up 625 million. For just the United States, the numbers from January 2003 totaled 319 million searches per day. http://searchenginewatch.com/reports/article.php/2156461

Apparently, I am not alone in the discovery that current numbers just are not available. Every reference to "Searches Per Day" that I was able to turn up pointed back to the February 2003 numbers, or the numbers of a previous month.

I did find a few people lamenting the fact that up-to-date numbers were not available, but these people were few and far between.

I was at a loss. Never before, when I undertook to find specific information on the web, have I ever come up empty handed! I am still stunned.

THE TOOLS

Still interested in the state of internet searching, I devised a plan to discover up-to-date numbers that I could use to better understand the value of the search engines in my daily marketing activities.

Thank God for the Wayback Machine, Alexa and Google!

AN OVERVIEW

I know it might seem that I am just throwing numbers out there for you to read, but the following numbers will come in handy to help you to understand my methodologies and calculations.

THE BASIC METHODOLOGY

Internet World Stats shows that as of 2005 that there are more than 817 million people online, with 218 million of those people being from North America. http://www.internetworldstats.com/stats.htm

The same site showed 607 million global users in 2003, 25% fewer users than in 2005. http://web.archive.org/web/20030605032454/ http://internetworldstats.com/stats.htm

I will now turn to http://Alexa.com. Alexa statistics are notoriously skewed, even by Alexa's own admission. Let's face it, Alexa only divines their results from the people who use the Alexa toolbar. And, the people who use the Alexa toolbar are primarily marketers and webmasters.

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

Convenience Can Kill Your Profits
Are Office Supply Super Stores Killing Your Business?Have you ever noticed how convenient those giant office super stores are? I mean we all use them. They’re on every corner out here in the suburbs of Boston. It’s Officethis or Officethat or something like Paperclips, you know, all the major players. Well, I’ve recently realized that over the past 10 years of prosperity that my small business has been paying a huge premium for this convenience. In the past several months, as a result of the recent economic downturn in our local economy, I have been doing everything I can to plug the holes in our spending and trying to “trim the fat” so to speak. Fortunately this is something that myself, my competition and other local business owners are not familiar with. We have all prospered and have rarely, if ever, worried about money.One evening I was shopping with my family at Wal-Mart loading up on family stuff and I couldn’t help but notice that the same 100ct (or very similar) manila folders that I paid nearly $7.00 for several hours earlier at Officethat were available at Wal-Mart at an everyday low price of $1.77. Now, I never clai

van the editor of Search Engine Watch had his numbers authoritatively from the powers- that-be at each search engine company.

I did find a few people lamenting the fact that up-to-date numbers were not available, but these people were few and far between.

I was at a loss. Never before, when I undertook to find specific information on the web, have I ever come up empty handed! I am still stunned.

THE TOOLS

Thank God for the Wayback Machine, Alexa and Google!

AN OVERVIEW

I know it might seem that I am just throwing numbers out there for you to read, but the following numbers will come in handy to help you to understand my methodologies and calculations.

THE BASIC METHODOLOGY

Internet World Stats shows that as of 2005 that there are more than 817 million people online, with 218 million of those people being from North America. http://www.internetworldstats.com/stats.htm

The same site showed 607 million global users in 2003, 25% fewer users than in 2005. http://web.archive.org/web/20030605032454/ http://internetworldstats.com/stats.htm

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

Traffic Avalanche: Is Blogging With RSS Really That Important?
There is hardly any traffic source online you can't do without and still succeed if you know how to maximize the sources you concentrate on. However, unless you have a huge budget, there are some techniques, sources and resources you'll do well NOT to ignore.One of such is a blog that is RSS enabled.For those who are not really conversant with these two terms, a blog is actually a web log. It is where you enter interesting bits about your site -- Well, that's what it started out as. Now actually, it is a constantly updated web page and people do all sorts of things on it.For your blog to really live up to its name, it needs to be updated at least thrice daily. If not, you're simply building a regular web page with blogging tools (Hey, some folks might disagree with me -- But for me that's what makes sense).Now, a constantly updated web page attracts search engines all other things being equal. However, you'll be missing out on a lot of the action if you just set up a blog.Your blog has to be RSS-enabled.RSS means Really Simple Syndication. If we liken your blog to a newspaper, RSS is the paper boy. T

o-date numbers were not available, but these people were few and far between.

I was at a loss. Never before, when I undertook to find specific information on the web, have I ever come up empty handed! I am still stunned.

THE TOOLS

Thank God for the Wayback Machine, Alexa and Google!

AN OVERVIEW

I know it might seem that I am just throwing numbers out there for you to read, but the following numbers will come in handy to help you to understand my methodologies and calculations.

THE BASIC METHODOLOGY

Internet World Stats shows that as of 2005 that there are more than 817 million people online, with 218 million of those people being from North America. http://www.internetworldstats.com/stats.htm

The same site showed 607 million global users in 2003, 25% fewer users than in 2005. http://web.archive.org/web/20030605032454/ http://internetworldstats.com/stats.htm

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

Launch Pad to a New Job?
The point at which you decide to look for a new job is a great time to take stock. After all when you move to a new job you are going to be in a different company in a new role which will take up a considerable part of your life. It make sense to ensure that it matches what you need at a personal level as well as meeting your economic and career development goals.Getting clear about what it is we really want, what’s important to us, is not something most of us spend much time on. This can be particularly true if we’ve worked for the same company or in the same industry for a long period of time. We get to know what expected. We know how things are done round here. And we have found a way to operate in this environment, often adapting and compromising along the way.You could move to your next job with the same mindset. Or you could take the braver step of examining what you really want. The aim being to find a job that is a natural fit. One that will give you more of what you really want.How do you go about clarifying what is important? Asking yourself questions is a good start! Where you start will depend on wha

ethodologies and calculations.

THE BASIC METHODOLOGY

Internet World Stats shows that as of 2005 that there are more than 817 million people online, with 218 million of those people being from North America. http://www.internetworldstats.com/stats.htm

The same site showed 607 million global users in 2003, 25% fewer users than in 2005. http://web.archive.org/web/20030605032454/ http://internetworldstats.com/stats.htm

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

The Four Most Common Missing Pieces On Affiliate Sites
There are approximately four gazillion (unofficially) web sites in the world. Every teenager, mother, businessman, well pretty much everyone has a web site.But you are different. You are monetizing your site, not trying to find a soul mate or post pictures of your latest fishing expedition. Your site should be clean, professional, and instill confidence in the buyer.In finance and insurance, more than anything, you must gain the customer's trust and confidence in your service. Unlike retail, flashy sites with bright colors and animation don't work. Most of my suggestions below will apply mostly to the finance and insurance sectors, but lessons can be learned by all affiliates.I have found that most affiliates (at least in the finance and insurance vertical) tend to leave the following four necessities off of their sites. Is your web site missing any of these important components?1. Informational content. Conventional wisdom in the online world tells you to get to the point, to make the sale, and eliminate the clutter and slew of links that were so prominent five years ago. In the financial world, however, you need

imarily marketers and webmasters.

Whois.sc shows that there are currently 49 million domains registered world-wide. http://www.whois.sc/internet-statistics/

To spin this another way, I might just be onto something. Alexa has had just over 10 million people download their toolbar. http://pages.alexa.com/company/index.html And figuring further that less than 1/3rd of the webmasters would even know what Alexa is, that too would put the number of webmasters at about 30 million people.

With 30 million webmasters and 817 million users, the ratio would indicate that 3.6% of the total internet users are webmasters.

PROBLEMS WITH YAHOO'S OWN PUBLIC FIGURES

Interestingly, Yahoo's claims that they had only 1.9 billion page views per day in March of 2003 and 2.4 billion page views per day since March of 2004.

http://web.archive.org/web/20040216162938/
http://docs.yahoo.com/info/pr/faq.html

Alexa shows that Yahoo! has been receiving visits from 300,000 unique individuals online, for every million internet users consistently for the last two years. Alexa also shows that Yahoo! has consistently been serving 12.9 page views per user over the same time period.

With 817 million people currently online, Yahoo! is knocking down 245 million users a day. So, the Alexa numbers would seem to indicate that Yahoo! is pulling more than 3.1 billion page views per day, JUST from the Alexa userbase in 2005. The same indicators would put Yahoo! page views at 2.3 billion page views per day in 2003.

http://www.alexa.com/data/details/traffic_details? q=&url=http://www.yahoo.com/

We have already determined that roughly only 3.6% of the internet's userbase is using the Alexa software! Granted, Alexa's userbase is much more active than the rest of the internet's users, but it appears that Yahoo! is expecting us to believe that Alexa users are Yahoo's only users.

GOOGLE NUMBERS ARE KEY TO GETTING THE REAL NUMBERS

For most of the past two years, Google has been serving 13 thousand Alexa users for every million users. This breaks down to 7.7 million visitors a day. And, over the last six months, Google has edged upwards to 18 thousand per million, or roughly 14.7 million visitors per day. And once again, Alexa only tabulates the activity of 3.6% of the full range of internet users.

We also know from Alexa's Google analysis that the average number of page views per user is 5.2, and we also know that the first page view at Google is not a search. Therefore, we can safely assume that the average Google user does 4.2 search queries. This carries on to show that Google does an average of 62 million queries a day from Alexa users alone.

THE BRASS TACKS

Since Alexa users only account for 3.6% of the total internet userbase, and these people are among the most active people on

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OUR financial decisions can affect your credit score in surprising ways. Two credit-scoring simulators can help consumers understand the potential impact.

Mail services and industrial shippers rely on shrink wrap systems to help organize, protect, and easily ship their goods. Shrink wraps are similar to the plastics used to keep food fresh in kitchens.

You know the importance and advantages of having your own mini affiliate site. So the question for you now is what are the parts and components that I have to put inside my site?

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