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Casual Articles - URL Length and Search Engine Placement
Most experienced web professionals cannot think of a worse way to market an online business than with spam emails, or anything that seems like spam emails. Spam earns a business a bad reputation, the risk of getting black-listing, and pisse
The story I am about to tell you is thought to be apocryphal, which is why I shall refrain from naming names. Nonetheless, it is a classic example of what advertising is - or, rather, should be - all about. It demonstrates that good promoti
There is some difference of opinion on the subject of whether or not the URL of a web site affects its search rankings. Let us first note the golden rule of search engine optimization.
Though shalt not build a web site for search engines, but rather for human visitors.
There is evidence which indicates URL selection affects search rankings. The two main factors seem to be:
1. Extremely long URL’s seem to be considered hard to type by a human, therefore an attempt at spam; and
2. Given the fact that a long URL is considered an attempt at spam, it would then seem to be true that search engine rankings can be improved by the use of keyphrases in a URL.
An example of the first point above would be a URL that looks something like this: www.roses-chrysanthemums-tulips-and-more.com. No legitimate company would actually want this domain, nor would any human care to type it. It is an obvious attempt to spam the search engines. So, we remember the Golden Rule of Search Engine Optimization. Some studies have shown that extremely long domain names appear less frequently in the top twenty results than do shorter ones.
That being said, empirical evidence does support search engine indexing of URL keywords. Both Google and Yahoo!, for example, display in bold the portion of a URL that matches a search string, which seems to me indicative of indexing. However, I have been unable to ascertain, either personally or through extensive research, any truly significant occurrence of URL’s in the top twenty results which contain the search string.
Many people have their own product, a book, a CD, a craft, or other product that they would like to sell with their own Web site, but they can't find simple instructions on how to get started. In this article, I'm going to explain how to se
1. Extremely long URL’s seem to be considered hard to type by a human, therefore an attempt at spam; and
2. Given the fact that a long URL is considered an attempt at spam, it would then seem to be true that search engine rankings can be improved by the use of keyphrases in a URL.
An example of the first point above would be a URL that looks something like this: www.roses-chrysanthemums-tulips-and-more.com. No legitimate company would actually want this domain, nor would any human care to type it. It is an obvious attempt to spam the search engines. So, we remember the Golden Rule of Search Engine Optimization. Some studies have shown that extremely long domain names appear less frequently in the top twenty results than do shorter ones.
That being said, empirical evidence does support search engine indexing of URL keywords. Both Google and Yahoo!, for example, display in bold the portion of a URL that matches a search string, which seems to me indicative of indexing. However, I have been unable to ascertain, either personally or through extensive research, any truly significant occurrence of URL’s in the top twenty results which contain the search string
Using wireless headsets in an office environment has become popular nowadays for many reasons. Products from Plantronics are more popular in this area of technology. Wireless headsets are more popular since they allow the user to get connec
An example of the first point above would be a URL that looks something like this: www.roses-chrysanthemums-tulips-and-more.com. No legitimate company would actually want this domain, nor would any human care to type it. It is an obvious attempt to spam the search engines. So, we remember the Golden Rule of Search Engine Optimization. Some studies have shown that extremely long domain names appear less frequently in the top twenty results than do shorter ones.
That being said, empirical evidence does support search engine indexing of URL keywords. Both Google and Yahoo!, for example, display in bold the portion of a URL that matches a search string, which seems to me indicative of indexing. However, I have been unable to ascertain, either personally or through extensive research, any truly significant occurrence of URL’s in the top twenty results which contain the search string
Want to see places, yet be on the job? Many careers offer that pleasure, but none like travel nursing jobs. It’s exciting to experience different cultures, and it is equally rewarding to know many kinds of people in travel nursing jobs. Thi
That being said, empirical evidence does support search engine indexing of URL keywords. Both Google and Yahoo!, for example, display in bold the portion of a URL that matches a search string, which seems to me indicative of indexing. However, I have been unable to ascertain, either personally or through extensive research, any truly significant occurrence of URL’s in the top twenty results which contain the search string
Do you want to make money on eBay? If so, then focus on your customers. eBay buyers seek sellers that do everything possible to make the whole buying experience simple, easy and a pleasure for them. They seek buyers with a record of success
The lesson learned here is this: name your web site what would be a logical name – for instance, after your business name. Make it friendly to a human. If a search query happens to be part of that business name, then fine. Don't, however, engage in keyword stuffing in the selection of the URL.
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