Tags |
|
|
Links |
|
|
Casual Articles - Building Links and Getting Popular - Search Engine Optimization for Everybody
The Internet opens up a world of possibility, and connects information and resources that otherwise would be impossible to take advantage of. It’s a great place to shop, to study, to meet people. But the Internet can also be used for gain. Learn how to blog to make money online, and turn the Internet into your piggy bank.Even if you don’t like to write, you can maintain a popular blog. Blogs, or web logs, are one of the hottest trends on the Internet right now. It seems like everybody is doing it. But…what is it? A blog, or web log, is a web page or site filled with frequent text entries. Most bloggers post several times a week, and most blogs focus on a certain theme or topic.Anyone can write any type of blog they want. You could write about the Internet, movies, music, your daily life – anything.
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your inc
If you are given a choice between two offers involving the same product: one which is standalone, meaning that the offer includes the product only; the other being a package, which means the offer includes the product as well as a variety of other goods that come with it. Both offers are being sold for the same price. Which will you choose?The answer is pretty obvious, and quite telling of the importance of bonuses to increase the value of your products for sale.Basic in online marketing is the concept of over-delivery. Master this principle and you will not only be able to increase your sales rate, you’d also be able win the trust of your customers that will ensure that your online business will be able to bag some repeat sales in the future.And the heart of over-delivery can be found in
It used to be that content was THE factor that determined the quality and ranking of web sites in the search engines. But in the last two years, the number of websites has exploded. So the search engines needed another way to sort the good from the bad and calculate a site's ranking.
Enter Link Popularity.
The number of links that point to your site and the quality of those links are what we mean by Link Popularity. In fact, experts in SEO say that increasing your number of relevant incoming links is the most important strategy in your SEO process.
The logic of it from the search engine viewpoint is that the more credible, relevant, content-rich sites that point to your site, the more important your site is perceived to be. Therefore, the higher its ranking should be. The search engines view these links as "votes." So you can see why it becomes essential to have a significant number of top-quality sites linking to your site.
But there's a hitch here, and that hitch is that in order to maximize Link Popularity, the links also need to be from what the search engines consider sites that are in some way related to yours.
Here's an example:
Let's say your site is the basis for your business, which is selling gift baskets for special occasions, and you have a choice of two incoming links. One is from a web site that sells bicycles; the other is from a web site that talks about the history of gift giving in America. Which site do you think would carry more weight? That's right, the history of gift-giving site. It would carry more weight for two reasons. First, it is directly related to your gift basket site, and second, it contains good, solid content.
Speaking of history, the concept for Link Popularity originated around 1997 with Google's founders, Sergey Brin and Larry Page who devised an algorithm that they dubbed PageRank in honor of Larry. Where previously they had focused more on "on-page" factors to determine a site's ranking, they came to realize that "off-page" factors were even more important, especially incoming links. The formula they created counts, and then ranks links based on a score of 1 to 10 for importance. Thus, the more "important" the link, the higher the value of its "vote" in this now very democratic process of determining PageRank.
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your inco
Many people these days are making some sort of money from affiliate marketing on the internet. The problem is that many of them are promoting the same products from the same websites. They all look the same. The question is, how do you go about being different from the rest? This is especially important to someone who is just starting off in affiliate marketing.The first, most obvious thing, is to build your own website and get away from the standard site that your affiliate program may provide. Using the same site that is being promoted by many other people promoting the same product is likely to drive customers away as they will know as soon as they land on your site that they have seen it all before. If you send them to your own unique site, they will see something that is fresh and different and t
The number of links that point to your site and the quality of those links are what we mean by Link Popularity. In fact, experts in SEO say that increasing your number of relevant incoming links is the most important strategy in your SEO process.
The logic of it from the search engine viewpoint is that the more credible, relevant, content-rich sites that point to your site, the more important your site is perceived to be. Therefore, the higher its ranking should be. The search engines view these links as "votes." So you can see why it becomes essential to have a significant number of top-quality sites linking to your site.
But there's a hitch here, and that hitch is that in order to maximize Link Popularity, the links also need to be from what the search engines consider sites that are in some way related to yours.
Here's an example:
Let's say your site is the basis for your business, which is selling gift baskets for special occasions, and you have a choice of two incoming links. One is from a web site that sells bicycles; the other is from a web site that talks about the history of gift giving in America. Which site do you think would carry more weight? That's right, the history of gift-giving site. It would carry more weight for two reasons. First, it is directly related to your gift basket site, and second, it contains good, solid content.
Speaking of history, the concept for Link Popularity originated around 1997 with Google's founders, Sergey Brin and Larry Page who devised an algorithm that they dubbed PageRank in honor of Larry. Where previously they had focused more on "on-page" factors to determine a site's ranking, they came to realize that "off-page" factors were even more important, especially incoming links. The formula they created counts, and then ranks links based on a score of 1 to 10 for importance. Thus, the more "important" the link, the higher the value of its "vote" in this now very democratic process of determining PageRank.
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your inc
A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a lot more plentiful but more competitive. The larger design firms concentrated on the office designing market. I decide for my client that it would be best if he would concentrate his effor
But there's a hitch here, and that hitch is that in order to maximize Link Popularity, the links also need to be from what the search engines consider sites that are in some way related to yours.
Here's an example:
Let's say your site is the basis for your business, which is selling gift baskets for special occasions, and you have a choice of two incoming links. One is from a web site that sells bicycles; the other is from a web site that talks about the history of gift giving in America. Which site do you think would carry more weight? That's right, the history of gift-giving site. It would carry more weight for two reasons. First, it is directly related to your gift basket site, and second, it contains good, solid content.
Speaking of history, the concept for Link Popularity originated around 1997 with Google's founders, Sergey Brin and Larry Page who devised an algorithm that they dubbed PageRank in honor of Larry. Where previously they had focused more on "on-page" factors to determine a site's ranking, they came to realize that "off-page" factors were even more important, especially incoming links. The formula they created counts, and then ranks links based on a score of 1 to 10 for importance. Thus, the more "important" the link, the higher the value of its "vote" in this now very democratic process of determining PageRank.
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your inc
Communication technology is making fast strides and a lot of software can be downloaded from the Internet rather than purchased from physical stores. Music, movies, and news can all be downloaded from the Internet.We are witnessing a critical stage in motion picture history when movies can be freely downloaded from the net. There are three types of movie player downloads. They are Quick Time from Apple Computers, Real Players from Real Networks and Windows Media Player.Of these, Quick Time is most popular. It is a free movie player download that is available for both Windows and Mac. Quick Time 6 was downloaded more than 350 million times and more than 250 digital devices ship Quick Time as their standard media player. Around 25, 000 websites refer customers to Quick time downloads.Quick Time
Speaking of history, the concept for Link Popularity originated around 1997 with Google's founders, Sergey Brin and Larry Page who devised an algorithm that they dubbed PageRank in honor of Larry. Where previously they had focused more on "on-page" factors to determine a site's ranking, they came to realize that "off-page" factors were even more important, especially incoming links. The formula they created counts, and then ranks links based on a score of 1 to 10 for importance. Thus, the more "important" the link, the higher the value of its "vote" in this now very democratic process of determining PageRank.
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your inc
Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? You don’t have time to process all the information, analyze ingredients, or figure the cost per ounce. Why do we make the decision we do.Does it just feel right? Is it a past commercial you saw, the color combination on the bottle, the one your mother bought, the one on sale, or did you pick the one that felt right. Many times we really don’t know why we buy. For most of us we buy on emotion and figure out later (logically) why we bought it. When you ask someone why they bought a BMW, you will hear things like, top quality car, high resale value, performance. Now think about it – do you really think t
Do you want to check the links coming into your web site? Go to Google, and type in:
Link:www.yourdomain.com
All of the sites that come up on the listing are your incoming links. You can go to each site and evaluate it for quality as a first step in making a game plan for how to acquire more quality links.
Ranking Factors Up Close
Let's look at these Google factors more closely:
Number of links:
As you can now see, more is not necessarily the merrier! Not that a lot of links is a bad thing. The key is having a lot of high-ranking links as opposed to just a huge number of links. In fact, having many low ranking site links could actually hurt your overall ranking.
Link quality:
A link from a site like Yahoo is a coup, and obviously considered to be a 10 on the link rank scale. Avoid sites that do not have a large number of credible sites linking to them. And whatever you do, don't ever get links from link farms. Google can easily recognize these links and discounts them in its calculations.
Link text:
The actual text in the links to your site is important. If possible, include the search terms for that page in the link text.
But It's Not Just About Ranking
Here's the beauty of link building. In addition to being a solid strategy for increasing your site's ranking with the search engines, it is also a vehicle for getting more traffic without the search engines!! How? As we just saw, the idea is to find high quality sites that represent a service or product that is relevant to yours.
Here's another example:
Let's say you have a site for writers. In your search for relevant sites, you come across a high-ranking site for fine pens, so you ask for, and get, a link from their site to yours. Now just think, all those fine pen aficionados can find their way to your site with a simple click on the link and you have a whole new potential customer base.
Why Are Links So Important?
Here's the reason: the visibility and ranking of your site is affected by the following:
The way your web site is linked to other web sites
The way other web sites link to your web site
The web your web site pages link to each other
And as we have seen, for those sites linking to yours, the most value is placed on those sites that have re
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/77992/casualarticles-Building-Links-and-Getting-Popular--Search-Engine-Optimization-for-Everybody.html">Building Links and Getting Popular - Search Engine Optimization for Everybody</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/77992/casualarticles-Building-Links-and-Getting-Popular--Search-Engine-Optimization-for-Everybody.html]Building Links and Getting Popular - Search Engine Optimization for Everybody[/url]
Related Articles:
Small Business Websites - 10 Steps To Success
Diversifying your Home Business and Increasing your Income
Question: At a Friends of the Library Book Sale, Should I Go For Quantity or Quality?
Bookmark it:
|