Casual Articles - Internet and Businesses Online

Designing an Efficient Distribution System
Let us look at a few of the big distribution networks in the US that we use today. The US Post Office for instance is a huge complex chain of symbiotic relations ships with vendors to deliver by truck, work with FED EX for air, previously that airmail idea started commercial aviation. The reason it grew big and evolved so well is because of the special teams and companies and individuals from the first air mail carriers to the Wells Fargo Coaches. A much better system than Paul Revere; although he was very simple with only two possible signals 1 or 2 “if’s” scenarios. Let’s face it 1’s and Zero’s or 1 or 2 ifs are different than today.nt pages. Avoid pages that are identical eg. affiliate programs web pages. You will be accused of spamming by Google, and run the risk of having your web pages and possibly your entire website penalized. Add new pages that are rich in content, and relevant to your website. Content is king.

However, new pages have to be indexed by Google before they can channel their PR to other pages. Google only indexes pages that have one or more pages on the web linked to them. Organize your internal linking carefully.

Outbound Linking Strategy

You will lose page rank with outbound links. So it is good practice to ask for reciprocal links, and to have outbound links from a page with the lowest PR. Have the anchor text of the incoming links centered on your keywords or similar keywords. You also need to vary the text of y

What Makes a Good Performance Appraisal?
There are increasingly two schools of thought (we're sure there are probably 2002): one for and one against Appraisals. And in both, the bottom line still is that they will cost your company money if not handled well. As we know, in vast numbers of cases they aren't.Although the appraisal format may be key, the best procedures in the world won't really be effective if the person running the appraisal isn't handling it efficiently, professionally and with long-term care involved.Performance appraisals are almost always a one or two-times a year process rather than something that is a daily part of a manager's job. They usuall

What is PageRank?

PageRank is one of the important factors that determine Search Engine Results Page (SERP). It is a numerical value assigned by Google that shows the importance of a web page. When one page links to another, it is actually casting a vote for the other page. It goes to say that a page with more relevant inbound links enjoys a higher page rank. For simplicity sake, PageRank is referred to PR in this article.

Applying the Mathematical Concept of PageRank

Google calculates the PR of a web page using this equation:

PR(A)=(1-d) + d[PR(t1)/C(t1) +...+ PR(tn)/C(tn)]

't1...tn' are pages linking to Page A
'C' is the number of outbound links of the linking page
'd' is a damping factor set at 0.85

This is the original equation Google published when it developed PR. Whether Google uses a variation of it, only God knows. This equation, though, is essential to an understanding of PR.

Don't be scared by the above equation. For a fuller explanation of this equation with working examples read The Google Page Rank Algorithm and How it Works by Ian Rogers.

The purpose of this present article is to apply the Mathematical concept of PR to your web page ranking strategy. Yes, you can organize your linking strategy to achieve high PR for your important web pages.

Inbound Linking Strategy

Many people assume that the Toolbar PR values of PR1 to PR10 are set on a logarithmic scale. Nobody outside Google knows for sure, but there is a very good reason for this assumption. That being the case, moving from a lower page rank to the next higher one gets increasingly difficult. So, moving from PR3 to PR4 is more difficult compared to moving from PR1 to PR2. For illustration refer to the table below...

Toolbar PageRank (log base 10....Real PageRank

0...................................0 - 10

1.................................100 - 1,000

2...............................1,000 - 10,000

3..............................10,000 - 100,000

4.................................and so on...

*This illustration assumes a log base of 10.

In a nutshell, an inbound page link with a PR8 is worth more than one with PR4. The number of outbound links of the incoming page link becomes immaterial. Inbound links with high PRs that are relevant to your website will boost your web page ranking significantly.

The practice in the past was to buy inbound links with high PR to boost your web page PR. However, Google in recent times has clamped down this practice. A new web page with lots of high PR inbound links will be viewed with suspicion. Buying incoming links has become a thing of the past. The rock solid ways to gather inbound links are through...

a. Directories - Getting listed in quality directories like DMOZ or Yahoo can help boost your page rank.

b. Building a great content site that others want to link with.

Internal Linking Strategy

Based on the equation that Google uses to calculate PR, adding new pages has the effect of improving the overall PR of a website. If your organize your internal links carefully, you can channel the PR of your new pages to the important pages of your website.

The strategy is to grow your website steadily by adding new pages, and link them to your important pages. Avoid pages that are identical eg. affiliate programs web pages. You will be accused of spamming by Google, and run the risk of having your web pages and possibly your entire website penalized. Add new pages that are rich in content, and relevant to your website. Content is king.

Outbound Linking Strategy

Make Your eBay Item Different from All the Copy Cats
With the thousands of listings on eBay every day, it is very difficult to list truly unique items. As most people know, the more unique your item, the more likely you are to receive higher bids. So how can you make your item unique from the competition?It is actually quite easy and in most cases it does not cost you anything. It is a relatively easy way to add an additional benefit and incentive to the bidder to bid on your action.So what can it be?Free shipping? No, many sellers do that, so that won’t make your listing unique. In addition, it will eat into your profits.So what can you do?You can inclu

gle uses a variation of it, only God knows. This equation, though, is essential to an understanding of PR.

Don't be scared by the above equation. For a fuller explanation of this equation with working examples read The Google Page Rank Algorithm and How it Works by Ian Rogers.

Inbound Linking Strategy

Toolbar PageRank (log base 10....Real PageRank

0...................................0 - 10

1.................................100 - 1,000

2...............................1,000 - 10,000

3..............................10,000 - 100,000

4.................................and so on...

*This illustration assumes a log base of 10.

a. Directories - Getting listed in quality directories like DMOZ or Yahoo can help boost your page rank.

b. Building a great content site that others want to link with.

Internal Linking Strategy

Outbound Linking Strategy

The Importance of Auto-Responders to an Internet Marketer
It is hard to come across an article about internet marketing that does not stress the importance of your email list. Time after time you hear the experienced marketers saying, "The money is in the list". I have found this to be true in most cases.The list they are referring to is not just a list of names and emails. It is a list of names and emails that are interested in what you have to offer. It is important that you build your list the right way from the start. There are several programs that can help you manage your list very easily for a relatively small amount of money. I will leave the program selection up to you but,

3 to PR4 is more difficult compared to moving from PR1 to PR2. For illustration refer to the table below...

Toolbar PageRank (log base 10....Real PageRank

0...................................0 - 10

1.................................100 - 1,000

2...............................1,000 - 10,000

3..............................10,000 - 100,000

4.................................and so on...

*This illustration assumes a log base of 10.

a. Directories - Getting listed in quality directories like DMOZ or Yahoo can help boost your page rank.

b. Building a great content site that others want to link with.

Internal Linking Strategy

Outbound Linking Strategy

Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it.Impossible huh!Yes! Though called virtual this world of internet is a reality of our lives. As the time moves ahead and technology becomes more sophisticated the internet will penetrate deeper into our lives, works and cultures. Our next generations to come will witness a world which will make our look like prehistoric.Quite a percentage of population uses the internet. But most of are unaware of the potential it has to churn out the money.

However, Google in recent times has clamped down this practice. A new web page with lots of high PR inbound links will be viewed with suspicion. Buying incoming links has become a thing of the past. The rock solid ways to gather inbound links are through...

a. Directories - Getting listed in quality directories like DMOZ or Yahoo can help boost your page rank.

b. Building a great content site that others want to link with.

Internal Linking Strategy

Outbound Linking Strategy

Do You Ever Feel Like You Know Just Enough About Viral to Be Dangerous?
CreativityThis is one method a site must use to be in the forefront in the sometimes ruthless competition in an Internet based business. With so much competition and rivalry going on, every technique of marketing must be employed and utilized.Contrary to what people think, it does not matter if you have a killer product or fantastically designed website, if no one knows of your existence, it just doesn’t matter and you will not make, Worst of all, your business could just get killed.While there are so many methods and schemes used today, there are still some that can help you with an extra boost in the popularity

nt pages. Avoid pages that are identical eg. affiliate programs web pages. You will be accused of spamming by Google, and run the risk of having your web pages and possibly your entire website penalized. Add new pages that are rich in content, and relevant to your website. Content is king.

Outbound Linking Strategy

Choose your link exchange partners carefully. Avoid link farms. Period.

Google enjoys about 36 percent of web traffic on the World Wide Web. In absolute terms, this represents a significant figure. As long as PR is one of the important factors Google uses to determine Search Engine Result Pages, it is prudence to understand how PR works and strategize your linking accordingly. You don't need to crack your head to fully understand PR. All you need is to simply apply the practical concepts delineated in this article to your linking strategy, and a good dose of patience. For Google places emphasis on the age of your links, your domain, and your web pages.

It's a fool's game to try to beat Google. Stick to rock solid principles when building your link structure, and you won't have to worry when the next Google 'dance' comes along. Your web pages will still be standing after the dust has settled.

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Are You Overqualified for Your Job?

If, for whatever reason, you have worked at a job which was way beneath your academic qualifications, you probably have experienced the frustration of being forced to adjust your life, mind, or skills to fit into your current situation. There is a constant internal struggle and debate going on in your mind about your presence at that job. You keep asking yourself, “What am I doing here? What am I doing with my life?

Marketing – The Hook

Marketing messages need a great hook.

Don't Give Up On Your Day Job Just Yet!

Let's talk about the other services and advertising that is the gimmick with a lot of internet marketing scams out there. You buy their product, as you are going through their program you find out that you need to sign up for four other programs to make this program work.

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