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  • Casual Articles - The New Backdoor Into Google: Anyone Tried The FRONT Door?

    Marketing Tips- Who Are You Competing With?
    Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call. In order to determine who your market is look at your business plan. How did you define your average customer? What was your estimate of total market size? What territory did you intend to service? You might want
    ue, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we ha

    Incentive Marketing
    Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal to a brand, product or company, and so in order to do this we set up an incentive marketing strategy that will bring them back continuously.The first thing you need to do to create an effective incentive marketing strategy is to set a goal or
    Now that Google is a static directory for three months or so at a time, some website owners are really taking it hard. Since they based their entire marketing campaign on search engines, and one of the big players isn't updating much if at all between dances, they are experiencing the fallout of basing their marketing campaigns on one source of traffic.

    Google doesn't update page rank anymore until they shake things up once every few months. They seem to be keeping track of links and they are certainly spidering as much as they used to from what I see on my own sites. Other than that, for all practical purposes, they are pretty much a static directory for the months between updates.

    Good! Now maybe the misguided website owners of the world who have been hooked on "Google-smack" all these years can start implementing sane marketing strategies that will have them sailing through these dead zones between updates without noticing a thing.

    Since Google shut down the site spam industry this fall, (all those sites that came up in your search results that had no meaningful, useful content and a lot of adsense ads) they have made room for real websites again. Problem is, you have to wait a long long time to ever see your site move an inch.

    So, the backdoor to Google, at least the big one that thousands of people took advantage of last year to the tune of millions and millions of visitors per month and untold millions of dollars in Adsense revenue, is now closed.

    The only people left are real marketers with diverse sources of traffic, as it should be.

    In fact, there is actually a new backdoor into Google and the other engines. It is their front door! The way to get in is listed clearly in their terms of service and by creating sites that have real value, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we hav

    Extra - Ordinary Prospecting - Keep Your Eye on the Ball
    Prospecting is like a game of tennis, it is full of strategy if you know what you are looking out for. A good tennis player knows exactly the next possible moves his opponent will take. So is the same with prospecting. A professional sales person when calling over the phone, Never Assumes. It could be the CEO or his or her spouse or partner. You can never tell.In my early days of Sales I made some massive mistakes in regards to assuming. One of the worst ones that I will admit to (but don't tell anyone) I was working in the UK. I thought a potential fem
    They seem to be keeping track of links and they are certainly spidering as much as they used to from what I see on my own sites. Other than that, for all practical purposes, they are pretty much a static directory for the months between updates.

    Good! Now maybe the misguided website owners of the world who have been hooked on "Google-smack" all these years can start implementing sane marketing strategies that will have them sailing through these dead zones between updates without noticing a thing.

    Since Google shut down the site spam industry this fall, (all those sites that came up in your search results that had no meaningful, useful content and a lot of adsense ads) they have made room for real websites again. Problem is, you have to wait a long long time to ever see your site move an inch.

    So, the backdoor to Google, at least the big one that thousands of people took advantage of last year to the tune of millions and millions of visitors per month and untold millions of dollars in Adsense revenue, is now closed.

    The only people left are real marketers with diverse sources of traffic, as it should be.

    In fact, there is actually a new backdoor into Google and the other engines. It is their front door! The way to get in is listed clearly in their terms of service and by creating sites that have real value, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we ha

    Is It Time to Review Your Strategic Plan Given That You Have Only 9 Months Left?
    The first quarter of 2007 is now history. Are your sales goals where you wanted them? Have you secured all those new clients? Is your customer loyalty increasing? And finally, is your business profitable? If you can’t quickly answer these questions with a loud YES, then it is time to return to your strategic plan and make those necessary course corrections.Years ago after 9/11, I spoke to over a group of 100 business owners and asked them how many had been negatively affected by that horrendous day? Over 90 hands were quickly raised. Then I asked h
    hese dead zones between updates without noticing a thing.

    Since Google shut down the site spam industry this fall, (all those sites that came up in your search results that had no meaningful, useful content and a lot of adsense ads) they have made room for real websites again. Problem is, you have to wait a long long time to ever see your site move an inch.

    So, the backdoor to Google, at least the big one that thousands of people took advantage of last year to the tune of millions and millions of visitors per month and untold millions of dollars in Adsense revenue, is now closed.

    The only people left are real marketers with diverse sources of traffic, as it should be.

    In fact, there is actually a new backdoor into Google and the other engines. It is their front door! The way to get in is listed clearly in their terms of service and by creating sites that have real value, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we ha

    Brand Equity
    Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners.Breaking down the definition of "brand equity" into its two components, we can more easily determine a reliable way to measure brand equity, and to track changes in brand equity over time. The componen
    dvantage of last year to the tune of millions and millions of visitors per month and untold millions of dollars in Adsense revenue, is now closed.

    The only people left are real marketers with diverse sources of traffic, as it should be.

    In fact, there is actually a new backdoor into Google and the other engines. It is their front door! The way to get in is listed clearly in their terms of service and by creating sites that have real value, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we ha

    A Primer In Executive Compensation In Not-For-Profits
    A tremendous amount has been written about Executive Compensation, and lately, most of this information has been extremely unflattering. Much of the criticism has resulted from the gross excesses, misinterpretations of regulations, and the rash of criminal cases brought against the top management of a number of large firms, such as WorldCom, Tyco, Enron, and a host of others. Virtually every day another egregious example of corporate greed has come to light. The effect has been a huge increase in media attention, which in turn has acted as the stimulus for
    ue, original and syndicated content which gets updated frequently, and lots of friends (links from relevant sites).

    Set it and forget it takes on a whole new meaning. Now that there is nothing an average person can do to sneak into Google, that leaves more time for real marketing. You know, the kind that keeps your business going should an engine blow a gasket and stop updating itself for months at a time.

    One thing is for sure: we have reached the end of a short era on the web where people actually thought they could go up against a billion dollar company with their garage-built software and a $1 per domain budget and simply walk out with huge armfuls of cash for any significant length of time before being shut down.

    You'd have to have a big set of cahones to think you could ever actually "fly under the radar" and sneak cash out of Google's adsense program with spam sites for any serious amount of time!

    Any time you do something with a site that an engine doesn't like, it is not a matter of if they will shut the money pipe off, it is a matter of when.

    Most people would rather avoid this boom and bust style of making a living. Most people would like to have a real business, unaffected by the direction the wind blows in the offices of MSN, Yahoo, and Google.

    The only people unaffected by the whims of the engines are those who develop sites with basic SEO tactics who then simply forget about the engines. Yes! Fogedabouddit! Properly marketing a site leaves no time to spend hours per day moping about your lousy rank in the engines. You will rank higher ONLY by serving your market!

    Smart marketers set their sites up with good content, basic SEO, and then go about marketing their sites with content syndication, affiliate programs, non-reciprocal links, press releases, webinars, teleseminars, viral content, and the myriad other tactics smart marketers use when they don't want their business to be at the mercy of any single entity on the web.

    Take a huge weight off your shoulders and trust me: the search engines will find YOU if you market your site to your market instead of to the engines.

    The irony of it all is that, whether you feel like a victim of a search engine algori

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