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Casual Articles - Article Writing - The New SEO Master Tool - Part 1
Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. In the highly competitive business world today, it i
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the a
The U.S. Federal Government is the nation’s largest provider of financial or monetary assistance for small businesses. Since 1953, the Small Business Administration (SBA) branch of the Federal government has helped many small ventures that have become household names today. The government considers small businesses very seriously. They realize their obligation to promote and deve
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the a
One of the great challenges facing senior executives today is whether or not to outsource the delivery of some of their services. The financial services sector was an early adopter of outsourcing in the US and UK and many institutions have outsourced their IT functions for several years. In other sectors, such as telecoms, outsourcing is in its infancy. In these sectors key qu
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the a
It is a widely known fact that the failure rates in small businesses in America are quite high. The American Dream of owning one’s business is not as easy as it seems. Running your own business no matter what kind is hard work and it does not matter if it is a Franchise or non-Franchised Business.Franchised Businesses have lower failure rates, but that does not mean they d
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the a
Shipping supplies are normally ordered in bulk. As a result, the manufacturers are often willing to give price discounts for those products that are purchased in bulk. Bulk-ordered shipping supplies include boxes, bags, tags, labels, and bubble wraps. Although there are several advantages to ordering shipping supplies in bulk, it is necessary to remember that safety is of utmost
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the a
The first step to picking your products involves identifying you niche. It has been proven again and again that Ebay sellers who focus on a niche market are much more successful both in sales from new traffic and sales from repeat customers.What is a niche market? It is basically a specialty store. To put it simply you focus on one group of related products. For exampl
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.
Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.
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