Paid: Disadvantages

1. Clicks can be expensive. Bidding wars often erupt.
2. You must keep paying
   Emarketing Metrics Reports Can Improve Results
   Email marketing can be a powerful tactic to help even very small businesses connect with clients and potential clients. Many emarketing programs provide a range of reports that allow you to analyze distribution and evaluate content results. You can access a minute-by-minute detail of who is reading your emails, how often, which links they click thru on and nearly everything related to that campaign and each individual subscriber. But as with all detailed information, you should avoid analysis paralysis! Look for substance and actionable data. Two reports, Bounced Addresses and Link Activity, are the most important place to start. If you do nothing else with all the reports available to you, you need to spend time with the Royal Family of reports.The List is Queen The lifeline of every great permission based emarketing campaign is it's subscriber list. You need valid email addresses; quality always trumps quantity. Go
   You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

   Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

   So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

   “Right”, I hear you say. “Let’s do some search engine marketing then…”

   Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

   1. Organic: including search engine optimisation, links from other websites and offline marketing.
   2. Paid: including pay per click, paid submission and online advertising (banner ads).

   So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

   Organic: Advantages

   1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
   2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
   3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
   4. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

   Organic: Disadvantages

   1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the neccessary changes.
   2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
   3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

   Paid: Advantages

   1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
   2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
   3. There is no limit to the number of terms or keyword phases you can bid on.
   4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
   5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
   6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

   Paid: Disadvantages

   1. Clicks can be expensive. Bidding wars often erupt.
   2. You must keep paying
      Wholesale Dropshipper: Work at Home Solution
      If you don't know about the behemoth growing out there in cyberspace calling itself Ebay, then welcome to the planet Earth. Not only is Ebay one of the biggest Internet success stories in history, it is still growing. Not only does it allow people to come to its website and bid upon items they want, it also allows people to open their own Ebay business and use online auctions to make money. Wholesale drop shipping is a great way to sell on Ebay virtually risk free.What is Wholesale Drop Shipping?For a person using their Ebay store to sell items to bidders on the Internet, there is a fair amount of work that takes place behind the scenes. An Ebay business owner must secure inventory, find a place to store it until being sold, package it, and then ship the products to customers.Drop shippers offer Ebay store owners a chance to simplify the entire process and make larger profits in the process. A wholesale drop shipping co
      certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:
      1. Organic: including search engine optimisation, links from other websites and offline marketing.
      2. Paid: including pay per click, paid submission and online advertising (banner ads).

      So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

      Organic: Advantages

      1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
      2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
      3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
      4. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

      Organic: Disadvantages

      1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the neccessary changes.
      2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
      3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

      Paid: Advantages

      1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
      2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
      3. There is no limit to the number of terms or keyword phases you can bid on.
      4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
      5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
      6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

      Paid: Disadvantages

      1. Clicks can be expensive. Bidding wars often erupt.
      2. You must keep paying
         Lucrative SEO - 6 Steps to Make a Profit With SEO
         Search engine optimization, also known as SEO, can be one of the most useful profit building tools for your website or online business. If you have been wondering about how to get your website to work for you, rather than constantly working for it instead, and if you have been dying to find out how to increase traffic to your site, try some of these easy six steps toward lucrative SEO marketing techniques:1.Add Content. Ever wonder why youtube.com is one of the most visited sites on the web? It has videos, music, and other media content that people constantly view and link to. If you add some media content to your site, you can almost guarantee that your site will move up in ratings on search engines, creating lucrative SEO.2.Start a Blog. Whether your site has the resources to host your business blog or whether you will need to go elsewhere to find hosting, any frequently updated content (like blogs) add to your
         ne optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
      3. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
      4. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
      5. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

      Organic: Disadvantages

      1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the neccessary changes.
      2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
      3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

      Paid: Advantages

      1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
      2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
      3. There is no limit to the number of terms or keyword phases you can bid on.
      4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
      5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
      6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

      Paid: Disadvantages

      1. Clicks can be expensive. Bidding wars often erupt.
      2. You must keep paying
         My Emails Are Not Being Delivered. Black Lists and White Lists Explained.
         Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.One of the main reasons that this is occurring is that your IP or Domain may be Black Listed. All major ISP's and many corporate email systems now check against Black Lists and will refuse to deliver any emails that come from an IP that is Black Listed.But what exactly is a Black List?DNS black lists are lists of domains and IP's that are known to originate Spam. Many anti-spam software programs used by corporations and ISP's use these lists to control Spam by refusing any email that originates from one of these domains or IPs.Unfortunately there are many instances of false positives as there are few checks and
         ant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the neccessary changes.
      3. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
      4. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

      Paid: Advantages

      1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
      2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
      3. There is no limit to the number of terms or keyword phases you can bid on.
      4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
      5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
      6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

      Paid: Disadvantages

      1. Clicks can be expensive. Bidding wars often erupt.
      2. You must keep paying
         The Power of a Simple Email List
         Let me tell you a little story about the power email lists. We'll call this person Harry, just to protect his identity. Harry had spent many months building a website about his favorite subject, gardening. He launched the website hoping that someone would find it useful, and he promoted it as best he knew how in forums, articles, and as many search engines as he could manage. He had even managed to write a short ebook giving advice about how to maintain a working garden through-out the year. All you had to do to get the book was to sign up to his email list, to which he posted additional gardening tips every once in a while. Harry did this for fun, he had a good job and a supportive family. All of that was about to change however.Harry's company downsized later that year and all of a sudden he wasn't bringing home any income. His wife, while she still loved him was pressuring him to find a new job and fast. The bills were sta
         i>Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
      3. There is no limit to the number of terms or keyword phases you can bid on.
      4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
      5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
      6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

      Paid: Disadvantages

      1. Clicks can be expensive. Bidding wars often erupt.
      2. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
      3. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
      4. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
      5. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

      Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

      Organic marketing is probably best if:

      1. You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
      2. You have a budget to do some work now, and want to save money later on.
      3. Your site is fairly simple, without a lot of complicated bells and whistles.
      4. You can afford to wait a month or two for results.
      5. You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

      Paid advertising may be for you if:

      1. You want to get up-and-running quickly.
      2. You have a promotion where you want to be able to turn a PPC campaign on and off.
      3. You want to be able to test search terms, products or offers and quickly see results.
      4. Your site is search engine-unfriendly and you don’t want to invest in changing it.
      5. You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

      Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

      If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

      If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

      Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.