Casual Articles - Internet and Businesses Online

Branding a Small Business Without Paying A Dime
As a young entrepreneur I was always looking for ways to brand my small companies. I didn't want to hire a firm and I was always open to learning. These are some things I've learned along the way that you might find helpful.My top 5 ways of building a brand for your small business - without paying a dime.Build a Website A website is something that almost any small business owner can build

t is true that an important Microsoft business objective is to attack Yahoo's position as the number two search engine, then it makes good sense to prepare your pages so that they are well positioned to take advantage of future MSN advances.

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Career Change: Success Tips
Successful career change is based on first making an honest assessment of your skills and experiences. Then you match them against the current market conditions. Finally you set realistic goals. Here are five strategies to keep in mind when changing careers: Plan for a longer job search. Changing industries requires research, which requires time. Assess your financial situation and mak

If your web site is not getting the traffic you want here's a simple Internet marketing solution that can help you put it right.

Let's just take a brief look at how search engines decide where to list web sites in their returns.

When a search engine spider like Googlebot finds a web site it immediately asks itself: “what's this page about?”

At this stage it's looking for keywords which describe the content of the page. It needs to find those keywords in the page title and near the top of the text.

The 'best guess' of the search engine gurus is that Google is not currently paying much attention to the 'Content' or 'Keywords' parts of a web site's page properties. (This situation could change at any time should Google decide to amend its algorithms).

However, we are convinced that MSN pays significant attention to page property 'Content' and 'Keywords' meta tags. We find that we can achieve high search engine position on MSN very quickly by writing our page properties with care.

If it is true that an important Microsoft business objective is to attack Yahoo's position as the number two search engine, then it makes good sense to prepare your pages so that they are well positioned to take advantage of future MSN advances.

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Make a Difference - Sweat the Small Stuff First
My background is in retail management - yes, running stores, from tiny ones you couldn't swing the proverbial cat around in, to huge three floor jobs. Yet there are some guiding principles which, like Giuliani did for New York, that make a difference on a smaller scale. Guiding principles which make a huge, possibly unseen difference to your customers and no less so to your employees.I'd like to suggest that, on

ine spider like Googlebot finds a web site it immediately asks itself: “what's this page about?”

At this stage it's looking for keywords which describe the content of the page. It needs to find those keywords in the page title and near the top of the text.

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Are You Wearing a Fanny Pack
My best friend Karen and I were at the gym last week walking on adjoining treadmills and chatting. Karen was telling me about a man she saw at the gym the day before. "He was so handsome," she said. She went on to describe his flowing hair, piercing eyes, and great body. "But then I saw..." She paused as she scrunched up her face. "...he was wearing a fanny pack." I laughed out loud. (A fanny pack, for those who don'

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Building Brand Consistency: Materials Checklist
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while building your brand. Implementation is always more difficult in large companies -- there are more people who need to und

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Stuck in a Job Search Rut?
It happens. You get all pumped up to look for a new job, get your resume and cover letter all spruced up and then…nothing. How do you put the excitement back in your job search?Remember Why You’re Job HuntingIt’s easy to forget why you felt it was important to look for a job in the first place. You get in a ‘job search grind’ and can’t seem to muster up the enthusiasm you had when you first started

For the time being Google is king of the search engines and your Internet marketing strategies should be geared to ranking well on Google. This search engine should be your number one priority. Any solution you develop should be geared to Google success.

So, having decided what your page is all about by looking at the keywords, how does Google then decide how highly to index your page?

The current belief of the best search engine watchers is that it asks itself “what do other web sites think of this site?” In other words it starts to make notes about the links coming in to your site from other web sites.

Basically the more links Google sees coming in to your site the more likely it is to think: “this site is widely regarded as being an important source of information about the subject (main keyword) of your page.”

The importance of incoming links has given rise to a number of good software products that can help you to exchange links with other web sites. We recommend the best of these important product

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How to create a more professional image with your business card - especially for Realtors.

What if you could find jobs that hadn't even been advertised yet! Do you think you could get your resume in front of the HR department before they put the word out? Learn how.

Telecommuting, or working from a location other than an official jobsite, is a great way to boost employee morale, save money on office space, and help reduce automotive emissions. While there are many positive outcomes of telecommuting, there are also pitfalls that must be avoided. Before implementing a telecommuting policy, there are several considerations every organization should consider.

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