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Casual Articles - Search Engine Optimization
The internet reminds me somewhat of the wild west during the gold panning era. It is incredible that one place can contain both types of people, those that strike gold and those that lay waste in the gutter of financial ruin. Without sounding too dramatic, the internet also has its share of winners and losers. If done right, the internet can be a very profitable place to make a serious income, the kind of income that people are able to leave their jobs over but just as there are people making a living from their businesses, on the flipside there are those are still waiting to see any kind of return from their businesses or worse yet, there are those who are losing money like those whose pans sifted nothing more than bits of dirt and a pair of false teeth.So how can you create a killer business? What is the secret formula that so many of these business opportunities you see paraded everywhere claim to possess?First off, the greatest skill that you can develop, greater than the ability to write kick-butt sales copy, emails that get opened and incredible web site design skills is that of the ability to focus.If you just had focus, determination and a definite goal, you have everything you need to make it online already within you. Hows that for a noodle-frying thought? The last thing you would ever see after purchasing the latest opportunity, looking for the quick fix, plug in profit answer to your money making prayers is for the vendor to say thanks for your $97 purchase, the secret is there is no secret, you already know enough from all of the other products combined to make an incredible living off the internet yourself, and this is just the same re-hashed old stuff in a slightly different package. Of course youll never see that as they actually have to justify charging you $97 in the first place and end up giving a bunch of unrelated, filler bonuses just to make you think youre getting a good deal.You see, I sincerely
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms li
Have you ever wondered as a business-person why print advertising in the local newspaper key of such dismal results? Have you ever wondered why the advertising sales representatives and account executives as they are called continually tell you that it is about exposures and repetition? They tell you this as you give them a check each month for the advertising that never really pulls for you.Of course as they say Yellow Page Advertising is not much better and that bill comes every month also and often if it is the phone company, the actual phone book you will find that they may shut off your phone if you don't pay them. Of course they have you committed for the full year and the book is already printed. But as the year goes fewer and fewer people use the phone book, because the dog ate it or it was destroyed or they spilled something on it.The fact is that most print advertising even with high shelf life as they say in the yellow page advertising salesmanship handbook, simply does not pull. Newspapers are horrible and Yellow Page Advertising is not much better. Inserts in the newspaper often work, direct mail generally works, radio seems to work, hack just about everything seems to work except print advertising. Why is that?I believe it is because there is information overload on the human mind and we have changed as a society and civilization in the way we prefer to get our information. It is probably for this reason that fewer people use the Yellow Pages than ever before and fewer people bother to read the ads in the newspaper. Moral of the story, don't waste your money. Please consider this in 2006.
Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka, EuroPages, Free Find, Go.com, Mirago, Nerd World, Northern Light, Open Directory Project, OpenText, Planet Search, Scoot, Starting Point, UK Directory, Webtop, Yellow Web
SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms li
Customers put you in business, keep you in business, and they can put you out of business. Therefore, your overriding feelings at all times should be: customer love, customer satisfaction, and customer convenience.Begin by making it as easy as possible for people to purchase what you are selling. That means, taking phone orders, accepting as many methods of payment as possible, having a toll-free number, having a Web site where they can make purchases, and arranging your days and hours around the lives of your customers. This is crucial because many studies have shown that service is the third most important factor influencing a purchase decision, ranking right after confidence and quality.In order to provide excellent customer service it is important that every single person in your company feels the same sense of wanting to provide superb customer service. It is the wanting that will make the big difference.Service is an ongoing function, starting with a customer's first contact with you, making itself apparent during the time of the sale, and continuing on well after the delivery of your product or service. Follow-up service means repeat and referral sales, the best kind. Customers may have never heard of the concept of a customer-oriented business, but you can be sure that they know when a business is not.Service should always be speedy, courteous, and better than the customer ever thought it would be. Give more than they expect and you've made a friend for life. Never ignore or argue with a customer. Service means solving your customer's problems, attending to their needs, making their lives better because they bought what you are selling. Always try to think like your customer.As marketing expert Jay Abraham so often says, to provide excellent customer service, you have to stop falling in love with your product or service and start falling in love with your customers.If you want to provide excellent customer se
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages...
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms li
You only get one chance to make a first impression. If you aren't using your first contact to really connect with your audience, you may as well forget it. Unfortunately, too many loan officers are trying to capture the attention of real estate agents, but for all their efforts, they might as well be speaking another language.What do you think an agent considers the most important problem or service that you could offer? Do you think it is customer service, competitive rates, referrals or leads, qualifying home buyers, etc? If you answered yes, you may not have spent much time around agents.Like most of us, real estate agents are interested in the things that affect them directly - listings, sales, commissions, referrals, open houses, and marketing. Finding the most competitive rate on a loan doesn't mean a thing to them. They want to talk about their business, real estate - not mortgages.Focus on the ProblemIf you want to capture the attention of agents you need to focus on the problems that are important to them. There are a lot of people that offer mortgages - real estate agents don't need mortgages, and if they did there are a line of candidates waiting outside their office. What they need is someone who understands their problems - that's where you come in.Maybe you think you can solve their problems. So, you put together a marketing piece that gives them a solution to their problem, right? Well, no - to really have impact in your message you need to describe the problem, not the solution. Agents are more likely to "tune in" to your message when you describe a problem.Competent and Caring Builds CuriosityProblem-based marketing communicates two things to the real estate agent - that you are competent (you understand the problem), and you are caring (you want to help). Agents are used to a lot of empty promises from loan officers - but your message doe
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
Attracting prospects to a web site
that is properly designed to encourage visitors to browse like Web Site Design
leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
Attracting prospects to a web site
That is properly designed to encourage visitors to browse like Web Site Design
Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study Do you have any intent to sell your product yourself?
Do you have any intent to sell this product through a traditional retail channel?
Have you decided to sell this product via the Web?
Determine What You Have To Sell
Determine Who Already Needs What You Have To Sell
Determine What They Will Pay For What You Have To Sell
SEO Guidelines
Obtain A Domain Name And Site Host
Search Engine Marketing Through Links
Search Engine Marketing Through Public Relations
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms li
If you are in business, then guess what - you are either an accountant by default or you need to hire one. Why? People ask that question while letting the year roll by until taxes come due. Oh no! Why do I have penalties?Simple, you are not an accountant and you should have hired on. So the first rule of business accounting is to hire one if you are not one. Second rule of business accounting is to hire an accountant to review your accounting before filing taxes.Most individuals starting a business are unaware that the filing deadlines for corporations and small businesses are different from personal filings. While personal income tax returns are due in April. Corporate and business tax returns are due in March. His often leads to many late fees and so forth associated with late filing penalties.Keeping good records is another concern for most new business owners starting out. Many new business owners do not understand the tax code and do not understand what can be written off as an expense and what cannot be written off as an expense. These small errors will also lead to penalties and additional fees associated with your filings.Make sure to keep all receipts or online order forms for later reference and keep them organized. There is nothing worse than the end of the year sorting festival. Receipts get lost and records can be incomplete if not taken seriously. Do under estimate the power of organization and the process of organizing your records. Keep them tight!Giving to charity must also be carefully monitored and accounted for by both parties. The philanthropist and the charity should both get a receipt and have good records. If you give time then keep good logs of your time and have the charity you donate to accept and sign for your log. You need a receipt!Warning! Take great care not to fabricate or provide false deduction information. If you claim a ded
Search Engine Marketing Through Banners and Print Media
Search Engine Marketing Through Strategic Relationships And Reciprocal Links
Search Engine Marketing Through Email Discussion Groups And News Groups
Search Engine Marketing Through A Bulk Email Program (Careful!)
Measure Progress And Change Only One Thing At A Time
Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a "gift" to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own "tell-two-friends" referral script on our site.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms li
Making your customers smarter will help them and your store. Educated customers are more likely to make a purchase in your pet store. Yes, a few customers may pick your brains and then make purchases with the competition. However, in the long-term you will pick up many more new customers leading to a more profitable pet store. Educated customers are more likely to buy extra accessories for their favorite pet.By talking to your customers, using tip sheets and informational demonstrations will increased the knowledge of your customers. This knowledge will help the customer make better purchases for their pet leading to a higher satisfaction for your pet store.Having a lack of knowledge can hurt sales. For example, I was shopping a store and visited the pet section. I was laughing hard after looking at a sign on a lizard cage. At first glance, it appeared to call it a Dork Lizard. After further review, it was called a Dark Lizard. Actually, it was a Fence Swift, but there was no one around for me to let them know. I would not ask advice of anything in this pet section since I saw the lack of information with the lizard. Their credibility is gone and would be hard to ever regain. Information they give might kill your new pet.Educating customers makes you an authority and is a soft sell. Many people dont want a hard sell and will avoid those places of business. Giving valuable information builds a relationship and trust in a non threatening way.Hopefully, you can see the value of educating customers and how it will affect your business long-term. It is a way to make your pet store stand out from your competition.
10. Have the site be "High Class". Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and "storyboard" your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8? x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of "cute". And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.
13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.
14. Double check the site architectural concepts.
15. There are obviously "things" that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by "surfing" my links and those linked from our links.
16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.
17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.
18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.
19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.
20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don't add graphics just to be neat -- an animated mail box is really not something to add to a commercial site.
Follow these rules (mandatory for Free Site Listings)
Make sure the site is rated for Family Viewing (keep it clean).
Be courteous to other authors at all times -- respect their copyrights, trademarks, and intellectual property.
Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).
Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.
Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.
If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don't work and there may be legal problems).
Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.
If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!
Search Engine Placement through Search Engines, Links, and Awards Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.
Search engine placement requires some homework. Before making this commitment, make a written note with the below information:
1. Your Web address (URL) in the form of http://www.yoursite.com
2. Your email address in the form of yourname@yoursite.com
3. The title of your Home Page in the form of "your site -products for (need}"
4. A 40 character product description
5. A ten to twelve word site description (your site TITLE probably)
6. A twenty-five word site description
7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.
8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site
9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/77769/casualarticles-Search-Engine-Optimization.html">Search Engine Optimization</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/77769/casualarticles-Search-Engine-Optimization.html]Search Engine Optimization[/url]
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