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Casual Articles - Optimization, Over-Optimization, or SEO Overkill?
Developing new products and services rapidly and effectively is a very important skill in many businesses and the ‘decision to design’ can commit the business to hundreds of thousands of pounds and many months of work, as well as significant risk. The focus needs to be on minimising cost whilst reducing the time taken to develop the product or service and reducing the business’s risk exposure.The problems with traditional design processes are that they occur sequentially and often involve ‘over the wall engineering’ in that one department ‘throws’ the design to the next department who then have to unpick the problems that have been designed in, often at great cost. In manufacturing companies, often the design engineers will not understand the production process and will design a product which cannot easily be made, or is too expensive, and in service companies often
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's r
What is your opinion about money? What did your parents or teachers tell you? Did you know that what you learned about money in your early years made an almost permanent impression on you? If your parents told you money was the root of all evil, then you are likely to continue to think that way. There are many other sayings you get from all your relatives. Money is dirty. Money makes you greedy. Money can’t buy you everything. Don’t talk about money, it is not discussed at the table or anywhere else. And the list goes on. You may have other sayings from your past. These all lead to the programming of your mind about money.If two people have the exact same circumstances but one was brought up thinking about people with money as “filthy rich” and other thinking “money is the source of helping others”. The one with the good saying will actually do better in life.
Keyword Density or Keyword Stuffing?
Sometimes SEO experts go too far in their desire to push their clients' sites to top positions and resort to questionable practices, like keyword stuffing. Keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines. A text with 10% keyword density can hardly make sense, if read by a human. Some time ago Google implemented the so called “Florida Update” and essentially imposed a penalty for pages that are keyword-stuffed and over-optimized in general.
Generally, keyword density in the title, the headings, and the first paragraphs matters more. Needless to say that you should be especially careful not to stuff these areas. Try http://webconfs.com/keyword-density-checker.php to check if your keyword density is in the acceptable limits, especially in the above-mentioned places. If you have a high density percentage for a frequently used keyword, then consider replacing some of the occurrences of the keyword with synonyms. Also, generally words that are in bold and/or italic are considered important by search engines but if any occurrence of the target keywords is in bold and italic, this also looks unnatural and in the best case it will not push your page up.
Doorway Pages and Hidden Text
Another common keyword scam is doorway pages. Before Google introduced the PageRank algorithm, doorways were a common practice and there were times when they were not considered an illegal optimization. A doorway page is a page that is made especially for the search engines and that has no meaning for humans but is used to get high positions in search engines and to trick users to come to the site. Although keywords are still very important, today keywords alone have less effect in determining the position of a site in search results, so doorway pages do not get so much traffic to a site but if you use them, don't ask why Google punished you.
Very similar to doorway pages was a scam called hidden text. This is text, which is invisible to humans (e.g. the text color is the same as the page background) but is included in the HTML source of the page, trying to fool search engines that the particular page is keyword-rich. Needless to say, both doorway pages and hidden text can hardly be qualified as optimization techniques, there are more manipulation than everything else.
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's r
You're not out to recruit the world.Not everyone is a good candidate for network marketing, and fewer still have the desire and ambition to build a profitable network marketing business themselves. To improve your chances of becoming successful in your own network marketing business, you'll need to know what to look for in prospects who come to you. This is by no means a comprehensive guide for a network marketing sponsor, but rather a guideline to follow when prospecting.Sponsor people you love, respect, admire and would want to be associated with.Every great leader forms a 'mastermind group' of like-minded people to associate with. When you choose wisely and focus on those you'd want to have a business relationship with and those who you hold in high esteem, your network marketing business tends to run smoothly and efficiently.<
Generally, keyword density in the title, the headings, and the first paragraphs matters more. Needless to say that you should be especially careful not to stuff these areas. Try http://webconfs.com/keyword-density-checker.php to check if your keyword density is in the acceptable limits, especially in the above-mentioned places. If you have a high density percentage for a frequently used keyword, then consider replacing some of the occurrences of the keyword with synonyms. Also, generally words that are in bold and/or italic are considered important by search engines but if any occurrence of the target keywords is in bold and italic, this also looks unnatural and in the best case it will not push your page up.
Doorway Pages and Hidden Text
Another common keyword scam is doorway pages. Before Google introduced the PageRank algorithm, doorways were a common practice and there were times when they were not considered an illegal optimization. A doorway page is a page that is made especially for the search engines and that has no meaning for humans but is used to get high positions in search engines and to trick users to come to the site. Although keywords are still very important, today keywords alone have less effect in determining the position of a site in search results, so doorway pages do not get so much traffic to a site but if you use them, don't ask why Google punished you.
Very similar to doorway pages was a scam called hidden text. This is text, which is invisible to humans (e.g. the text color is the same as the page background) but is included in the HTML source of the page, trying to fool search engines that the particular page is keyword-rich. Needless to say, both doorway pages and hidden text can hardly be qualified as optimization techniques, there are more manipulation than everything else.
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's r
If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph.If you spend a lot of time with email like I do, you really appreciate emails that are short, to the point, and stick to one topic (this makes it easier to find the information later). Use plenty of white space to make the email easy to read. Do this by using short 2 to 3 sentence paragraphs, and keeping the length of the email to 4 or 5 short paragraphs. If you go much longer than that, it might be set aside for reading later.It's also important to put some thought into your Subject line so that the recipient has
Doorway Pages and Hidden Text
Another common keyword scam is doorway pages. Before Google introduced the PageRank algorithm, doorways were a common practice and there were times when they were not considered an illegal optimization. A doorway page is a page that is made especially for the search engines and that has no meaning for humans but is used to get high positions in search engines and to trick users to come to the site. Although keywords are still very important, today keywords alone have less effect in determining the position of a site in search results, so doorway pages do not get so much traffic to a site but if you use them, don't ask why Google punished you.
Very similar to doorway pages was a scam called hidden text. This is text, which is invisible to humans (e.g. the text color is the same as the page background) but is included in the HTML source of the page, trying to fool search engines that the particular page is keyword-rich. Needless to say, both doorway pages and hidden text can hardly be qualified as optimization techniques, there are more manipulation than everything else.
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's r
One of the most important factors that influence the search engine ranking of your site is the number of backlinks you have. Almost every search engine takes the number of backlinks into account while evaluating and ranking your site in the SERPs. The number of backlinks is the most important factor for ranking well in Google. Have doubts? Just type the key phrase “click here” in Google and check the first site that shows up in the search results. It does not have the keyword “click here” in its title, nor in its description, its meta keywords and most surprisingly not even in the body of the content. Then why does it rank number one in Google out of 1,190,000,000 webpages that are there in the competition ? This is because at the time of writing this article, that very webpage has 1,150,000 backlinks pointing to it and all the links have the word “cli
Very similar to doorway pages was a scam called hidden text. This is text, which is invisible to humans (e.g. the text color is the same as the page background) but is included in the HTML source of the page, trying to fool search engines that the particular page is keyword-rich. Needless to say, both doorway pages and hidden text can hardly be qualified as optimization techniques, there are more manipulation than everything else.
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's r
Your client’s feedback can be the difference between improving your business and losing it right away; knowing where you succeed and where you fail after a sale is critical to growing your business and achieving perfection in your field. The best way to get that feedback is by sending surveys to your clients asking questions like:How has our product/service worked for you?In what ways do you think we can improve our product/service?In which areas do you think we could improve our communication with you?From one to ten, how many points would you will give us for “listening to the customer”?Have you found difficulties reaching someone in our company?Would you recommend us to your friends?Can you shortly describe your experience with us?<
Duplicate Content
It is a basic SEO rule that content is king. But not duplicate content. In terms of Google, duplicate content means text that is the same as the text on a different page on the SAME site (or on a sister-site, or on a site that is heavily linked to the site in question and it can be presumed that the two sites are related) – i.e. when you copy and paste the same paragraphs from one page on your site to another, then you might expect to see your site's rank drop. Most SEO experts believe that syndicated content is not treated as duplicate content and there are many examples of this. If syndicated content were duplicate content, that the sites of news agencies would have been the first to drop out of search results. Still, it does not hurt to check from time if your site has duplicate content with another, at least because somebody might be illegally copying your content and you do not know. http://webconfs.com/similar-page-checker.php will help you see if you have grounds to worry about duplicate content.
Links Spam
Links are another major SEO tool and like the other SEO tools it can be used or misused. While backlinks are certainly important (for Yahoo backlinks are important as quantity, while for Google it is more important what sites backlinks come from), getting tons of backlinks from a link farm or a blacklisted site is begging to be penalized. Also, if outbound links (links from your site to other sites) considerably outnumber your inbound links (links from other sites to your site), then you have put too much effort in creating useless links because this will not improve your ranking.
Using keywords in links (the anchor text), domain names, folder and file names does boost your search engine rankings but again, the precise measure is the boundary between topping the search results and being kicked out of them. For instance, if you are optimizing for the keyword “cat”, which is a frequently chosen keyword and as with all popular keywords and phrases, competition is fierce, you might not see other alternative for reaching the top but getting a domain name like http://www.cat-cats-kittens-kitty.com, which no doubt is packed with keywords to the maximum but is first – difficult to remember, and second – if the contents does not correspond to the plenitude of cats in the domain name, you will never top the search results.
Although file and folder names are less important than domain names, now and then (but definitely not all the time) you can include “cat” (and synonyms) in them and in the anchor text of the links. This counts well, provided that anchors are not artificially stuffed (for instance if you use “cat_cats_kitten” as anchor for internal site links this anchor certainly is stuffed). While you have no control over third sides that link to you and use anchors that you don't like, it is up to you to perform periodic checks what anchors do other sites use to link to you. A handy tool for this task is http://webconfs.com/anchor-text-analysis.php, where you enter the URL and get a listing of the sites that link to you and the anchor text they use.
Finally, to Google and the other search engines it makes no difference if a site is intentionally over-optimized to cheat them or over-optimization is the result of good intentions, so no matter what your motives are, always try to keep to reasonable practices and remember that do not overstep the line.
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