Tags |
|
|
Links |
|
|
Casual Articles - Search Engine Secrets - Get Top Listings On Google and Yahoo!
The definition of vortex is a spiral motion of fluid or air that sucks everything near it toward its center. All marketing and communications professionals have been sucked into an editing vortex like a dust bunny into a power vacuum at some point during their careers. It's a rite of passage.Here's the scenario: You're working on a new, exciting project. It's an annual report. You have all the players in place: copywriter, designer, photographer, editor, your supervisor (or board member or company president) and you, the communications director/project manager. You discuss the project's direction, the schedule and the parameters. Everyone is clear. The copywriter outlines the project and you get initial approval from your supervisor. The photographs are taken. The copywriter writes copy, you get copy approval from your supervisor and approve the design direction. The designer then lays out the report. You get the First proof and it looks great.You leave it with your supervisor to review. A few
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only
I often ask clients to tell me about the management and leadership practices they use. Recently, I asked one client how he organizes priorities and plans his work.He stated that he comes in each day and hits the ground running; he's constantly putting out fires, answering questions, solving problems, etc. Sound familiar? My first question for him was "How's that working for you?"It was obvious to me that it wasn't. This pattern was not allowing him to focus on the true priorities of his job or to be proactive, yet he just laughed when I asked the question. He laughed because that simple question made a light bulb go off for him.You see, one of his goals for coaching was to improve his strategic planning and thinking. Now he could see that he was his own worst enemy to success with this goal.His day-to-day practices didn't leave room to thinking or planning strategy, and so he was sabotaging himself instead of improving.This coaching interaction didn't give him the answers;
The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you'll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.
So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don't fall pray to the hype and false claims.
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if anyone tries to tell you different or convince you otherwise - put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.
How to improve your chances in the search engines rankings:
*** Know your top keywords.. Use Yahoo's Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us&lang=en_US or Goggle's Sandbox https://adwords.google.com/select/main?cmd=KeywordSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't loose them... you will use these over and over and over again.
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.
*** Don't over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar - http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 1
Making money on the internet is not an easy task. There are lots of scams on the Internet that fleece people into parting with their hard earned money. Make sure that you do not spend money to make money on the internet. The internet program you join should be free and if they ask you for money then don’t join them.Today, affiliate programs on the internet are the most preferred way to make money. You can join internet affiliate programs for free and promote the products and services through your website or through your blogs. Affiliate sites like commission junction, clickbank etc are websites where publishers can join for free to promote other companies products and services. They get paid a percentage as commission per sale that occurs from their website. You need to place the banners of the affiliate programs and when a person clicks on it the cookie gets stored in the persons computer and if he buys the product then the cookie is tracked and the commission is paid to the publisher. You can also st
Here's the big Search Engine Secret
Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secret is out... if anyone tries to tell you different or convince you otherwise - put away your check book and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more.
How to improve your chances in the search engines rankings:
*** Know your top keywords.. Use Yahoo's Keyword Tool http://inventory.overture.com/d/searchinventory/suggestion/?mkt=us&lang=en_US or Goggle's Sandbox https://adwords.google.com/select/main?cmd=KeywordSandbox to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't loose them... you will use these over and over and over again.
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.
*** Don't over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar - http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only
Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee.You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:1) Color code your ads to match your web site palette *ex
*** Use your top keywords in the content of your pages, in your page titles and in your mate-tag descriptions. I don't mean to use pages that are filled with nothing but keywords, use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.
*** Don't over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar - http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only
An Ad Tracker for an online Address is like filling out a mail forwarding card with your post office. You know when you move you go to the post office and fill out a little card and all your mail magically shows up at your new address. Ad Trackers allow you to have an unlimited number of address for each web page address you want to send visitors too. Besides redirecting your visitors to the page of your choice these ad-trackers often count how many visitors came to your page for that ad tracking link.Running an Internet business without an Ad Tracking links is like running a store without a cash register or inventory control system. A successful online business may have many types of advertising Pay Per Clicks, Ezine Ads, Solo Ads, Banners, Text Ads and Many others. By using a separate Ad-Tracker for each campaign you can see how effective each ad and or ad source is. You obviously want to spend more money on the effective methods and less or no money on the other methods.Their are many
*** Don't over use keywords or try to use to many on one single page. Have your main keyword in the title, the description and a couple times on the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different.
*** Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar at http://toolbar.google.com/ and use Google's Page Rank to determine link value. You can also use out PR Tool at http://www.i4market.com/tools/rankcheck.html. The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar - http://www.alexa.com/. The more High Value links you have the better your Search Engine Popularity will be.
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only
April 1st (April Fools Day) is a day when people like to play pranks. Google, much like everyone else, enjoys playing pranks on this day. The introduction of GMail on April 1st was so shocking that people took it for a joke. Hotmail - the world's largest web-based email provider - was only offering a free 2 MB inbox for it's users at the time. GMail stepped up Yahoo's 200 MB inbox to a whopping 1 GB with the added bonus of an infinitely growing inbox (today your GMail inbox would be over 2 GB and growing).The joke was on us though. Google continued to humor its users and indulged employees to come up with more and more practical jokes that would create a buzz and eventually spread the word about Google. Things like the Google Pigeon Rank, Google Gulp, Google Mentalplex, Google Lunar Jobs, and this year the Google TiSP are actually attracting more business to Google!So what lesson is there in all of this for your small business? It's actually quite simple. Google is usin
*** Install Link Exchange Software... but be selective about the link exchanges you approve.
*** Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 10 pages.
*** Use Google XML Site Maps or find and company that will create one for you. http://www.google.com/webmasters/sitemaps/docs/en/about.html
*** Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, break the site map into separate pages.
*** Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link.
*** Check for broken links and correct HTML.
*** If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don't use "&id=" as a parameter in your URLs, as Google does not include these pages.
*** Keep the links on a given page to a reasonable number (fewer than 100).
*** Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the spiders from content you want included.
*** Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to be tell them about your new site manually.
*** Revisit your keywords on a regular basis. There are a 1000's ways to search for the same thing, search patterns change from time to time. You'll want to keep up with those changes.
*** Submit your site to the search engines if it has never been submitted or you are not listed in that particular engine. Most search engines still have a free submit for the "Natural Listings", yet they may not be easy to find. You can find Google's ADD URL here http://www.google.com/addurl/?continue=/addurl
*** Submit your site to the Directories including Yahoo! and DMOZ. DMOZ http://www.dmoz.org/ is the Open Directory Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of other sites. DMOZ is also the directory Google uses. http://directory.google.com/
WHAT NOT TO DO.
-- Don't Use hidden text or links -- Don't Use doorway or gateway pages. -- Don't Use pages that redirect users to other places. -- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught. -- Don't use Flash content for important information. Flash is an application that is completely invisible to most search engines. Flash is good for animations and other page elements - not for an entire site unless you also have an html version. -- Don't Use Misleading or overly repeated words -- Don't Use Bait & Switch tactics... they don't work.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/77756/casualarticles-Search-Engine-Secrets--Get-Top-Listings-On-Google-and-Yahoo.html">Search Engine Secrets - Get Top Listings On Google and Yahoo!</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/77756/casualarticles-Search-Engine-Secrets--Get-Top-Listings-On-Google-and-Yahoo.html]Search Engine Secrets - Get Top Listings On Google and Yahoo![/url]
Related Articles:
The Truth About Massage Therapist Career
How To Fund International Trade And Overseas Businesses
Business Financing Alternatives
Bookmark it:
|