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Casual Articles - How to Deal with Spelling Variation in Search Engine Optimization
If you want to plan for a year, sow rice, if for a decade, plant a tree and if for the lifetime, then train your work force. - Chinese proverbIn these days of global competition, if organizations dare to ignore this saying just as another management quote, I bet, its doomsday is not far off. If an individual is self-actualized, he may quit at the age of forty and may lead a retired life as a Consultant. However, if an Organization behaves like a self-actualized individual, it is a real mess and an alarm for a massive HR exercise through positive intervention. An individual’s growth is stunted if he is satisfied with his achievements in life and he is in the club of the people who are self - actualized. As per Abraham Maslow, if an individual is satisfied, he ceases to be a motivator. Success will play hi
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly diffe
Can you imagine taking your money to a bank and not knowing whether they would deposit it into the correct account? I imagine that you would trust them to do the right thing and keep your banking transactions straight. The same is true when a customer buys your goods and services; they trust that you will follow-through with delivering on time at the right location as promised. They expect that you will deal with them in an honest and truthful way. Trust is easy to build when you have not had any dealings with the person before, there is no history and people tend to trust each other unless something happens to destroy it. Once trust is gone, so is the business relationship and the business with this customer. Sometimes we think of sales people as untrustworthy, that they will tell us anything in order to get us to buy. Not only that when we do buy, they cannot deliver on their promises. Your customer trusts you to give
English language has come a long way on its path to evolution, and it still evolving. The language, though originated in Anglo-Saxon regions has crossed geographical, cultural and political boundaries, and has come to be regarded as a language of common understanding across the globe. So, it is not very surprising that plenty of variations has found their place in English language in terms of usage, vocabulary and spellings.
Narrowing the discussion to spelling variations here in this article, there exists more than one way to spell certain words. None of these ways could be termed as wrong, but they are at best linguistic habits of people hailing from a particular of the part of the globe.
For example, words like colour, optimisation, cheque, enrolment, etc. can give an American visitor of your site an impression that these words are misspelled. This precisely because Americans do not spelled certain words the way they are spelled in UK or Australian or International version of English.
The misspelled words by users
Apart from the variations in English spellings, this is not hard to find that users while searching for a particular stuff in search engines type wrong spellings. On account of this all the web sites that contain the right spellings do not get listed. Instead those web sites containing the wrongly spelled words come on the search pages. The situation of this kind is pathetic as the web sites conforming to the right way of spelling get punished for the ironic fault of being right. This is interesting that web sites with faulty spellings get search promotion whereas the right ones are fighting out for a place in search page results.
Opportunity cost of spelling variations/misspellings
Whatever be the reasons, linguistic variation or misspellings, there is one thing damn definite: you are suffering an opportunity cost. This is simply because users do not type in multiple variants while looking for a specific term in search engines. Once the search pages are displayed, they zero in on the dished out set of information to satisfy their queries. If your web site does not contain the variant of the term the user typed in for getting information in the search engines, you lose your potential traffic.
The loss of traffic, and hence potential business losses are also on the cards for your web sites even in the case where you are not listed in the search pages because of the ignorance of visitor to spell certain word or words in the right manner.
Solutions which are not relevant anymore and may backfire
Webmasters have realized long back that there must be some effective ways to address this special issue. As a result thereof, they found out several methods to deal with the problem, and reached at certain solutions.
Before I will discuss some working solutions toward this end, let’s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.
Listing variant spellings and misspellings in keyword tags
In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for example, if a particular page is about elearning, the Meta tags would seem like:
However, this technique ceased to be effective any more as Google does not bother to index Meta tags as of now. This technique in not only redundant now, but also can be detrimental for the visibility in other search engines for your web site. Search spiders do not take this fact favorably that certain keywords are there in the Meta tags and are not logically repeated in the body part.
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly differ
The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship marketing is so much more than “networking. It’s gathering support of your friends, peers, and business contacts. It’s developing strong, lasting, unique relationships with your most valuable asset, your customer. It’s what keeps people “coming back for more.” It’s an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.Every opportunity you have to meet new people is an opportunity to grow your business! If you are willing to invest your time, networking is a process, and the payoffs are almost immeasurable. It’s not realistic to expect instant success. It takes time. You can plan your networking opportunities to shorten the time it takes to build those relationships.What do you want and need to
The misspelled words by users
Apart from the variations in English spellings, this is not hard to find that users while searching for a particular stuff in search engines type wrong spellings. On account of this all the web sites that contain the right spellings do not get listed. Instead those web sites containing the wrongly spelled words come on the search pages. The situation of this kind is pathetic as the web sites conforming to the right way of spelling get punished for the ironic fault of being right. This is interesting that web sites with faulty spellings get search promotion whereas the right ones are fighting out for a place in search page results.
Opportunity cost of spelling variations/misspellings
Whatever be the reasons, linguistic variation or misspellings, there is one thing damn definite: you are suffering an opportunity cost. This is simply because users do not type in multiple variants while looking for a specific term in search engines. Once the search pages are displayed, they zero in on the dished out set of information to satisfy their queries. If your web site does not contain the variant of the term the user typed in for getting information in the search engines, you lose your potential traffic.
The loss of traffic, and hence potential business losses are also on the cards for your web sites even in the case where you are not listed in the search pages because of the ignorance of visitor to spell certain word or words in the right manner.
Solutions which are not relevant anymore and may backfire
Webmasters have realized long back that there must be some effective ways to address this special issue. As a result thereof, they found out several methods to deal with the problem, and reached at certain solutions.
Before I will discuss some working solutions toward this end, let’s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.
Listing variant spellings and misspellings in keyword tags
In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for example, if a particular page is about elearning, the Meta tags would seem like:
However, this technique ceased to be effective any more as Google does not bother to index Meta tags as of now. This technique in not only redundant now, but also can be detrimental for the visibility in other search engines for your web site. Search spiders do not take this fact favorably that certain keywords are there in the Meta tags and are not logically repeated in the body part.
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly diffe
Go on! Just for a minute imagine what it would feel like….what it would look like. OK now wake up. If you are anything like me then making a fortune with affiliate marketing is just a dream for you as it was for me until very recently.I first came to the Internet looking for a way to make money online five years ago. I tried a bit of everything, bought every new make money ebook going, made a few dollars here, lost a few more there. Same old story!Then a few weeks ago, quite by accident, I came across Travis Sago and his BumMarketing method which is more or less making money online with affiliate marketing without spending any of your own money to do it. Plus Travis’ method is not another ebook that you have to pay for it is free.So I started to put some of the bummarketing methods into practice and started to see results. Then Travis said to me that I should join Wealthy Affiliate if I reall
The loss of traffic, and hence potential business losses are also on the cards for your web sites even in the case where you are not listed in the search pages because of the ignorance of visitor to spell certain word or words in the right manner.
Solutions which are not relevant anymore and may backfire
Webmasters have realized long back that there must be some effective ways to address this special issue. As a result thereof, they found out several methods to deal with the problem, and reached at certain solutions.
Before I will discuss some working solutions toward this end, let’s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.
Listing variant spellings and misspellings in keyword tags
In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for example, if a particular page is about elearning, the Meta tags would seem like:
However, this technique ceased to be effective any more as Google does not bother to index Meta tags as of now. This technique in not only redundant now, but also can be detrimental for the visibility in other search engines for your web site. Search spiders do not take this fact favorably that certain keywords are there in the Meta tags and are not logically repeated in the body part.
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly diffe
Ever wonder what the best job in the world is? It's not a professional sports player. It's not the lead singer in a rock band. It's not a doctor. It's not a lawyer. It's not an architect. It's not a CEO in a Fortune 500 company.What is the best job in the world? If you wake up each morning excited and eager to go to work, you have the best job in the world. If you earn an above average income, you have the best job in the world. If you consider your co-workers and colleagues as friends, you have the best job in the world. If you get to do what you like to do each and every day, you have the best job in the world If your career accomplishments get recognized and rewarded, you have the best job in the world. If you like your boss, you have the best job in the world. If you're treated with respect at work, you have the best job in the world.
Before I will discuss some working solutions toward this end, let’s have a look on the solutions that once remedied the problem, but are no longer effective or practicable due to the fact that search engine algorithm keeps on changing and improving upon its existing deficiencies.
Listing variant spellings and misspellings in keyword tags
In order to prevent the loss of traffic caused due to spelling variants or misspellings, it was quite customary in the time bygone to list all the variants of the keyword and its possible misspellings in keyword tags. Like for example, if a particular page is about elearning, the Meta tags would seem like:
However, this technique ceased to be effective any more as Google does not bother to index Meta tags as of now. This technique in not only redundant now, but also can be detrimental for the visibility in other search engines for your web site. Search spiders do not take this fact favorably that certain keywords are there in the Meta tags and are not logically repeated in the body part.
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly diffe
When team members clash, disaster strikes. Project deadlines are missed, HR referees team members, the boss is angry for a week, and the raises everyone expects vanishes in the face of discord.These clashes typically occur because the team’s personalities get in the way. Each team member has their own unique personality mix which contributes to their ability to communicate, work under stress and make decisions. Wouldn’t it be great if the team could harness their personality for productive sessions rather than battling sessions?Personality is defined as a collection of emotion, thought and behavior patterns unique to a person.Personality tests have been around for years. There are many types and variations, Briggs-Meyer, Enneagram, Keirsey-Bates, Hippocrates, Spangler, Jung, etc.Most separate personality into four categories. In this article, I will be discussing the Keirsey Tempera
Taking recourse in visual camouflage
There was yet another tactic to in the past to deal with this problem of variations and misspellings. Basically, webmasters thought that it would be a better idea to hide the keywords in the web pages capitalizing on the visual effect of color. They opted for placing keywords with white text against a white background under the right assumption that users with GUI browser would not be able to discover it.
This tactic worked fine until search engines started looking for color change in the HTML tags, and came heavily against employing such techniques. The web sites might face the music of their degradation in the search engines or an exclusion if they are found to lay back on such unscrupulous means.
In addition to it, slightly different form of such tactic was masking the color change in Cascading Style Sheets which served the same purpose. Search engines took cognizance of this fact too, leaving webmasters much in bewilderment.
Solutions that might work
There is no any single right solution to deal with the problem under discussion. Every solution that webmasters have thought over has got its pros and cons. However, there are certain solutions that can help sort out this problem only if you employ them in moderation and in due consideration of the goals you are pursuing.
Here are the solutions that can help you resolve this dilemma.
Using all variant spellings and misspelling on the page
This solution, of course, seems to be too generalistic, but can work if used with a sense of judgment and priority. As is clear now that various spellings or misspellings can not be placed anywhere other than the body text as doing so might attract severe results or even ban or penalty from the search engines. In this light, the applicability of this solution can well be considered.
But the applicability of this solution suffers from the fact that not all the variants of all words can be used throughout the web site, or say, a particular web page. Even if it is done so with painstaking efforts, one can imagine the clumsy and cumbersome look it may get in the process. This would not be improper to say such look is downright unprofessional and can drive your potential traffic away.
So, first determine what are the crucial keywords on a specific page you can not afford to miss, and that can attract traffic. Only then, use the possible variants of the keywords, and provide a convincing explanation if you are placing the misspellings too on the page. This will do away with the problem of unprofessional content look while helping you to get the kind of visitors you eye on.
Using faulty spellings in image ALT tags
This is yet another way of dealing with spelling issues but with a little thought and caution. One going for this option should objectively assess its advantages against its very disadvantages.
Writing wrong spellings in the image ALT tags offers the advantage that Google does index it, very much unlike Meta tags. This way you can get the traffic of differing writing habits to your site, and get benefited. With its comes the disadvantage that users who do not use GUI browser can easily see the clutters of spelling in the image ALT tags, raising detrimental issues all over again.
But for users with GUI browser, it is a working solution.
Conclusion
Like better things in life, it is about your discretion. So, enjoy your sense of judgment and act accordingly!
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