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Casual Articles - SEO Basics
There was a time in the not too distant past when people kept their professional and personal lives completely separate. The idea of mixing work and pleasure was considered almost taboo. Not only was this true for individuals but also for companies. The general thinking was that mixing work with pleasure was likely to negatively affect “the bottom line”. However, in today’s corporate environment that kind of thinking would be considered archaic and even counter-intuitive. In contemporary business culture there is a strong sense that employees who feel engage
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of
How could it when so many business, non-profit, government agency and association managers apparently believe public relations is all about creating some publicity by moving a message from one point to another using tactics like broadcast plugs, press releases and brochures?When you think about it, that belief doesn’t make a whole lot of sense when the managers who hold that view have such an obvious need for public relations that leads directly to achieving their managerial objectives.I’m talking about public relations that rea
1. Research Your keyword using Word Tracker and Overture, use http://www.digitalpoint.com/tools/suggestion/
2. Carrying out a short term adwords campaign can be used to find the click through ratio and conversion ration of the chosen keywords.
On Site Optimisation
1. Target between 1 and 3 key phrases per webpage.
2. Have a unique and relevant title for each page created, the title should be in readable English but include the key phrase you are targeting on that particular page.
3. Each webpage should contain ONLY unique and relevant content, Google will penalise duplicate content that you have ripped off. Split very long articles up onto multiple pages, to allow for optimisation of multiple phrases.
4. You should try and make each optimised page contain 300+ words
5. Content on your page should focus around your keyword, it should be written in clear and readable English but try to have the key word density around 6-12%.
6. Each webpage should be named appropriately, use you keyword/phrase in the URL, if using multiple words in the URL use "-" instead of the "_" because search engines will read "-" as a space.
7. The heading of the page should be in H1, this should contain your key phrase, subheadings should use other tags such as H2, H3 etc these also should contain your key phrase if possible.
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of
You may have read the book Good to Great, by Jim Collins. In his book he explains how many companies thought being good is… well, “good enough.” In these times of constant change and global competition, it is important to always look for improvement --especially when it comes to safety.Who wants to settle for “good enough” safety? In most cases, good means the company is willing to settle for an injury. “Good enough” safety means setting safety goals based on lagging indicators. (An example is to reduce lost time injuries by 10%.) Great safety means s
2. Have a unique and relevant title for each page created, the title should be in readable English but include the key phrase you are targeting on that particular page.
3. Each webpage should contain ONLY unique and relevant content, Google will penalise duplicate content that you have ripped off. Split very long articles up onto multiple pages, to allow for optimisation of multiple phrases.
4. You should try and make each optimised page contain 300+ words
5. Content on your page should focus around your keyword, it should be written in clear and readable English but try to have the key word density around 6-12%.
6. Each webpage should be named appropriately, use you keyword/phrase in the URL, if using multiple words in the URL use "-" instead of the "_" because search engines will read "-" as a space.
7. The heading of the page should be in H1, this should contain your key phrase, subheadings should use other tags such as H2, H3 etc these also should contain your key phrase if possible.
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of
After completing their translation training programmes at higher professional education or university level, many students can’t wait to set up as a freelance translator. However, gaining a foothold as a freelancer in a very competitive translation market may turn out to be a pretty complicated business. Translation agencies are not usually keen on contracting inexperienced translators, business clients are difficult to find without commercial tools, and the tax authorities won’t just accept anyone as a self-employed person. So what do you need to do to set
4. You should try and make each optimised page contain 300+ words
5. Content on your page should focus around your keyword, it should be written in clear and readable English but try to have the key word density around 6-12%.
6. Each webpage should be named appropriately, use you keyword/phrase in the URL, if using multiple words in the URL use "-" instead of the "_" because search engines will read "-" as a space.
7. The heading of the page should be in H1, this should contain your key phrase, subheadings should use other tags such as H2, H3 etc these also should contain your key phrase if possible.
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of
There are powerful strategies that business owners can use to dramatically improve their sales, income and bottom line.In a brand new book, “Become the Squeaky Wheel” by Michelle Dunn, she describes these strategies at length. With her ideas in hand, business owners can hone their credit polices and maximize the number of prospects they turn into credit approved customers immediately.Says Michelle Dunn, “The first strategy is to increase awareness within your organization about your credit policy. Have a written Credit policy and make sure ev
6. Each webpage should be named appropriately, use you keyword/phrase in the URL, if using multiple words in the URL use "-" instead of the "_" because search engines will read "-" as a space.
7. The heading of the page should be in H1, this should contain your key phrase, subheadings should use other tags such as H2, H3 etc these also should contain your key phrase if possible.
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of
A winning CV has 2 objectives: To illustrate your strengths and maximise your chances of getting through to interview and to put factual information, such as dates, places, names together in a presentable and readable form. Focal Point It is claimed that the human eyes are naturally drawn to a focal point one third down from the top of the page. Therefore, put your most useful information in this area. It might be your Profile, Key Skills, Professional Qualifications or details of your most recent employment. You ca
7. All images should use the Alt attribute, if the image has no use then set the attribute to blank. Key images should explain what the image is and if possible contain your key phrase.
8. Use the Meta Description to display the description of your site in the search engine, apart from that it makes little difference.
9. Use your keywords/phrases in the Meta keywords, don't duplicate phrases or words and don't key stuff. Meta keywords will not make a difference to the SEO
10. If your website uses asp/php and has long complex URLs, use the mod rewrite function to simplify the variables in the URL to be search engine friendly.
Off Site Optimisation
1. Do not bother submitting your site to Google site submit, post your link onto a forum with a high Page Rank(PR), or any website you have access to with a high PR. Google crawls high PR sites frequently, and follows outbound links to check their relevance. Initially it will just crawl the first page, but later will come back for a deep crawl.
2. Back linking is still very important, but it is no longer about getting as many as possible from where ever. Submit your site to niche directories that focus on your subject area.
3. Write articles relavant to your subject and submit them to article directories, such as GoArticles and EzineArticles.
4. Articles that you add to your website submit them to Digg or Shoutwire to generate some traffic.
5. Find other websites in your subject area and swap links with each other, the higher their PR the better but if they are
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