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Casual Articles - A Crash Course in Search Engine Optimization
I’m writing with over 35 years selling experience. I’ve been in advertising all my life and began with my own advertising agency. Later, I joined the Bell System Yellow Pages and did private consulting. Today, I’m retired and run a home-based business along with my wife called, ‘The Nurse’s Choice,’ a health information and doctor referral website. I’m still technically a salesman, but I didn’t set out to be one. I began as a designer and eventually, art director for a small East coast agency. When I was hired by the Yellow Pages, I had almost no sales experience. But I had always taken care of my clients and discovered it was virtually no different. Now I took care of the customer.That’s not to say
"The opposite of love is not hate, it's indifference. The opposite of art is not ugliness, it's indifference. The opposite of faith is not heresy, it's indifference. And the opposite of life is not death, it's indifference." — Elie Wiesel, French-American writer and 1986 Nobel Peace Prize winnerJack and Elizabeth are in their mid seventies and love life. They had fulfilling careers and raised three children who now have families of their own. There aren't enough hours in the day for all they like to do. Walking, swimming, traveling, volunteer work, community service club activities, family gatherings, hobbies, and reading keep them very busy. Jack has been taking a few university courses in religion, philosophy, and literature. Elizabeth has just been certified as a m
In order to help keep your internet business simple, here is a brief overview of how to kick start your own website optimization process, without the extraneous industry jargon, in three simple steps. As with any simplification, there is the need to leave out a lot of relevant information, so this should be seen as an A-B-C tutorial. To get the most out of your website, follow this up with serious research, and preferably consult an internet business consultancy or search engine optimization specialist.
Why search engine optimization?
So first things first, why do you even need to think about search engine optimization? To start with, we need to understand how search engines work. As much as we'd love to have an intelligent person read our site and rate it highly for us, the sheer volume of information on the internet these days means that programs have to
The other day I watched a very compelling movie produced and directed by Clint Eastwood called "Flags of Our Fathers." It was the story of the WWII battle of Iwo Jima and the resulting media coverage in the US promoting the famous picture that resulted from that event. The message that came from that movie was interesting and one that we as business leaders should understand if we want to be successful.The message was that image is more important than reality. According to the movie, the infamous picture of the six Marines raising the flag atop the pinnacle of Iwo Jima was not taken when the flag was first raised, but in fact, at a later time after the battle, during a relatively calm moment. Although not staged, the raising of this flag did not occur during the
In order to help keep your internet business simple, here is a brief overview of how to kick start your own website optimization process, without the extraneous industry jargon, in three simple steps. As with any simplification, there is the need to leave out a lot of relevant information, so this should be seen as an A-B-C tutorial. To get the most out of your website, follow this up with serious research, and preferably consult an internet business consultancy or search engine optimization specialist.
Why search engine optimization?
So first things first, why do you even need to think about search engine optimization? To start with, we need to understand how search engines work. As much as we'd love to have an intelligent person read our site and rate it highly for us, the sheer volume of information on the internet these days means that programs have to
Several years ago, I was sitting in my high school guidance counselor’s office because I want to find some help about my future career. I really had no idea about what I want to be when I grow up, so it was quite a daunting experience. I need career advice because I was a bit overwhelmed by the huge number of things that I want to do in the future.Some people know what they want to do in the future, while others need help with their decision. Many people have to turn to someone else for career advice because they don’t know what they want even after they have left high school. There are many great resources out there to help you figure out what you might be good at, or what you might like to do in the future.If you need some career advice, then you should turn
Why search engine optimization?
So first things first, why do you even need to think about search engine optimization? To start with, we need to understand how search engines work. As much as we'd love to have an intelligent person read our site and rate it highly for us, the sheer volume of information on the internet these days means that programs have to
The Fast Way To Become A Trusted eBay SellerIf you’re just starting out selling on eBay, you may find it tough to sell your products are decent prices, especially if you’re selling high priced items like electronics.The problem is that when you’re a new seller is that you lack feedback, and a low or nonexistent feedback score is a red flag to any buyer that you might be a crook trying to scam them.To make the problem even worse, there are some features that you can’t use on eBay until you get enough feedback.So what’s a person to do? Well, if you’re serious about selling on eBay, then you’ll embark on what I like to call a Fast Feedback Campaign.You’re going to want to budget about $50-$100 to start buying small items, like $.99 reports, C
Why search engine optimization?
So first things first, why do you even need to think about search engine optimization? To start with, we need to understand how search engines work. As much as we'd love to have an intelligent person read our site and rate it highly for us, the sheer volume of information on the internet these days means that programs have to
Selling high-tech products and services is much more difficult than selling most other products and services: Truth, or just a popular myth?Selling anything that is not a known commodity can be difficult. However, most of the difficulty is created by salespeople themselves. Here are some of the reasons why high-tech Sales seems so difficult - and how the typical selling process just reinforces that myth.1. Most salespeople are unable to describe their product or service clearly and briefly enough.Most people take 20 to 30 seconds to decide whether they want what the salesperson is selling. Prospects get frustrated and annoyed at the salesperson who doesn't communicate with immediate clarity.An effective prospecting offer should ideally be about 45
The major search engines each have their own proprietary technology to match a searcher with the content they are looking for, but there are some key principles common to most of them. By understanding what a search engine looks at, and by focusing on making sure that search engines know what your site is about, you stand a much greater chance of reaching your target audience.
Where do I start?
As the saying goes, content is king. Make sure that the content on your website is good, and that your site is attractive and easy to navigate. Also very important is to be sure that your site has been professionally coded using standards-compliant code. This will ensure that when search engines do index your site, that they are able to do so unobstructed by problematic hac
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