higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are theirWhat exactly is a SESP? It is something that we call the "Search Engine Strategy Plan". In today's hectic world of the internet, with billions of other websites and millions of competitors worldwide, to get noticed above the rest takes some serious planning. Without a strategy plan, you are just floundering wildly in the search engine seas, hoping that someone, somewhere might locate you. Search Engine Optimisation (or Search Engine Submission for that matter) is not rocket science. Nor should it take a phD or Degree in Computer Science. The simplicity of it all is hard work, research, setting goals and objectives and experimentation. As with anything, with the correct plan in place, you can achieve the results you require, and excel at that item.

Just like you would not launch a business without a business plan, nor build a house without a blueprint, you should not plan a web marketing strategy without first creating an SESP - (your Search Engine Strategy Plan). It is surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their

search engine seas, hoping that someone, somewhere might locate you. Search Engine Optimisation (or Search Engine Submission for that matter) is not rocket science. Nor should it take a phD or Degree in Computer Science. The simplicity of it all is hard work, research, setting goals and objectives and experimentation. As with anything, with the correct plan in place, you can achieve the results you require, and excel at that item.

Just like you would not launch a business without a business plan, nor build a house without a blueprint, you should not plan a web marketing strategy without first creating an SESP - (your Search Engine Strategy Plan). It is surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their

ith the correct plan in place, you can achieve the results you require, and excel at that item.

Just like you would not launch a business without a business plan, nor build a house without a blueprint, you should not plan a web marketing strategy without first creating an SESP - (your Search Engine Strategy Plan). It is surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their

surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are theirhigher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their specific industry directories that would be important for your gain of qualified traffic and leads? Plan it carefully. Plan it well. Do not rush into it. Plan before executing! Let me say it again to make it hit home. Plan!

Once you have your SESP ready, then execute the Plan. Start your search engine submissions, your directory submissions and work on your linking strategies. Ensure that you follow up on the original execution and ensure that everything is in place (much like auditing KPI's - Key Performance Indicators - with a business plan), make adjustments where necessary and things will start to happen. Your site will become indexed. If optimisation is done correctly and you have a strong link strategy in place, visitors will begin to find your website, whether via the search engines, or via the links you have placed online with qualified linking partners. Qualified leads and qualified customers will begin to hit your website. If your website looks professional enough and your product is attractive enough to them, they will turn from a lead into a customer and purchase from you. Results will happen! Business will increase. Natural Ranking is where the REAL hidden business growth comes from. Anyone can place a Paid Advertisement (PPC - Pay Per Click campaign).