Casual Articles - Brand Building 101: Does Your Business Card Build Your Brand?

• Is the business card professionally designed
• Is the business card crumpled at the edges?
• How does the weight of the business card feel - substantive or flimsy?
• Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards? How Do Investors Read Business Plans
  There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value of the product being described, rather the presentation that purports to describey often, without realising it, we are assessing our colleague by their business card, and asking ourselves:
  • Is the business card professionally designed
  • Is the business card crumpled at the edges?
  • How does the weight of the business card feel - substantive or flimsy?
  • Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards? Special Day Fundraising: Fundraising Cards
    Often students in schools are involved in projects that require the class or students to raise additional money to cover the cost of that project. Some of these projects could be the raising of money to purchase band uniforms, go on a class trip, take a trip oversees, etc.To help raise additional revenue there have been many creative fundraising efforts conducted. Some of these fundraihe business card professionally designed
  • Is the business card crumpled at the edges?
  • How does the weight of the business card feel - substantive or flimsy?
  • Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards? Brochures - The Ultimate Sales Tool
    “How brochures can help you stand out from the competition, close the deal, and even build repeat business.”Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat ight of the business card feel - substantive or flimsy?
  • Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards? Want Prospects to Do Something After Seeing Your Advertising? Ask 'em!
    Business owners are often perplexed that prospects that have been exposed to her/his advertising do not take any action. "We've run an ad in the (insert advertising medium here) but we haven't gotten any action from potential prospects, can you tell us why?" I usually respond with, "Did you ask them to take any action?" Savvy advertisers like you know that you always want to iheir PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?
  I have collected thousands of business cards over my time in business and every time I am sub-consciously assessing the professional status of them and their business when I receive their business card. We review someones card at least 3 times:
  1. once on receiving it
  2. a second time when we put it in our pocket, folio or bag as we leave the meeting
  3. and a third time as we make a decision to keep it, transfer the information into our data bank o

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