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Casual Articles - Strategies on Brand Building by Top Brand Gurus
Are you looking for vending machines for sale? You are aware that advertisements about vending machines are not like any other ads that you might normally find anywhere. Even in classified ads, are rare. Nevertheless, there are great opportunities for you if you are willing to use the internet to find a vending machine for sale.Some of the online businesses that sell vending machines have an established record in business and you can choose the vending machine you need. The sales clerks will assist you in choosing which vending machine is made of the best quality and is at the right price.It is very practical for you to choose a used vending machine that is for sale. If you do not have a large budget to start your business, you can buy used vending machine to cut down some unnecessary expenses. It is even better for you to buy vending machines from a business person who is retiring from the vending machine business.Most distributors will allow you to pay for the vending machines over time. This is a advantage if you only have a small amount of working capital.Many people who are running a vending machine business use this technique. Some pay off the
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond
Is it just me or is business getting tougher? Look around gas prices are rising and all the manufacturing jobs are going elsewhere? What should we do? The only thing certain about our economy today, is that it will look different tomorrow. How computers changed the economies of the 80's and 90's, today we deal with cheap foreign labor.The North American economy used to have an advantage in that we were well educated and technologically advanced. This allowed us to charge more, produce quicker and raise our standard of living. Margins were high which allowed more disposable income, grew our middle class and led us to more millionaires than ever before. While this had it's positives, it also had it's negatives.We have become complacent in our jobs and standards of living. This left a great opportunity to those who could use a cheap labor force to under cut the pricing on our products. This coupled with lifting trade barriers and duties has led to the tremendous growth of imports. Slashing prices at Walmart has been the result of buying more from the Orient. It is prohibitive for most industries to produce their product in North America. This has been a boom for imp
2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.
3. If first is perceived to be the best, then automatically the company will attract good people, good distributors and so on. The key is to create the perception in the mind that being first means being the best.
4. To win the battle in the market one needs to win the battle in the mind. Xerox invented the laser printer. But did not enter the market. HP was the first. Red Bull was the first energy drink. Coca cola introduced KMX energy drink. Red Bull outsold KMX 20:1. Last leader brand produced by Coca cola was ‘Sprite’. Their strategy has predominantly to be better.
5. Instead of trying to build a better product win the ‘better perception’.
6. Another Law of Marketing is the Law of the Mind. First in the market is nothing. First in the mind is everything. Duryea was the first car in the market but Ford’s Model T was the first in the mind. Yuengling was the first beer in the market but Budweiser was the first beer in the mind. Similarly the first bookstore on the Net was Powell’s.com but Amazon.com is the first in the mind.
7. The first search engine was Alta Vista. But the first search engine in the mind is Google. Focus gets one into the mind. Alta Vista turned itself into a portal. It lost its focus and was ultimately sold to Overture and then to Yahoo. Today Google is the leading Search Engine. Not enough to be first but need to be first in the mind.
8. The Law of Leadership is the Law of PR. Building buzz makes news. Being first in a new category makes news. Not being better than your competitors.
9. Law of Profits. You can sell anything if it’s cheap enough. To make money you need a brand.
10. Motorola invented the cell phone. But Motorola put its name on a variety of products. In the last 10 years Motorola has achieved a sales of $ 289 bn. And a net profit margin of less than one half of one percent. It is now in the process of getting focused. It has sold its satellite and other businesses. Nokia too once made everything including paper. But it decided to focus on cell phones and has now dominated this market. Nokia in the last 10 years achieved a sales of $ 193 bn. And a net profit margin of 11%.
11. What makes India successful today ? High intelligence and low wages. Success will turn the low wages into high wages. As a result business will move from India to China. U.S.A. is a country with medium intelligence and high wages. It is successful because it has powerful brands. India will not become powerful if it does not have powerful brands. If Indian brands don’t go global, global brands will come here and take over.
12. The Law of Line Extension. You can’t stand for something if you put your name on everything. In the Japanese electronics market everybody makes everything. It’s a line extension society. Nobody builds a brand. Everybody sells on price. Nobody makes money. The total consumer electronic industry in Japan over the last 10 years has made revenues of $ 3 trillion but its net profit margin has been just 0.2%. Whereas in America the revenues of the top 500 companies in the last 10 years has been $ 7 trillion and net profit margin 6%. The automobile market in Japan is more focused.
13. Japan has everything. Intelligent workforce, worldclass production facilities and so on. But no Marketing. In the last 15 years the Japanese stock market has gone down by 59 % while the American stock market has risen by 378%. The same thing will happen in Korea. They too will put their name on everything and fail to build brands. IBM too put its name on everything. It suffered a mainframe mentality. Did not capture the position in the mind for PCs. In the last 23 years has lost $ 15 bn. on PCs. It has now sold out to Lenovo. The leader in PCs is Dell. Ironically the 2nd year student of the University of Texas was pitted against the world’s largest viz. IBM and the student won because Dell had one product, one market, one distribution channel and has had an outstanding stock market performance.
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond
It has been estimated that 50 percent to 60 percent of employees paid in the United States participate in a direct deposit service offered by their employers for payroll funds. This is a growing trend as there are many benefits to employers and employees alike. Direct deposit involves a series of steps that culminates in the employee receiving wages electronically into their bank account, whether they are paid on an hourly basis or salaried.For the staffing industry in particular, this trend poses a significant potential for savings as the volume of payroll checks for external staff is far greater than that of internal staff. For example, a staffing firm with 20 staff members may employ as many as 500 to 1,000 temporary employees per pay period. The costs associated with paying this many employees is on par with much larger organizations outside the staffing industry who, like you, strive to provide superior service at a minimal cost. By providing direct deposit to your employees, you will experience dramatic savings as well as improve relations with your employees by providing this valuable benefit.Background on the Market Over the past eight to
9. Law of Profits. You can sell anything if it’s cheap enough. To make money you need a brand.
10. Motorola invented the cell phone. But Motorola put its name on a variety of products. In the last 10 years Motorola has achieved a sales of $ 289 bn. And a net profit margin of less than one half of one percent. It is now in the process of getting focused. It has sold its satellite and other businesses. Nokia too once made everything including paper. But it decided to focus on cell phones and has now dominated this market. Nokia in the last 10 years achieved a sales of $ 193 bn. And a net profit margin of 11%.
11. What makes India successful today ? High intelligence and low wages. Success will turn the low wages into high wages. As a result business will move from India to China. U.S.A. is a country with medium intelligence and high wages. It is successful because it has powerful brands. India will not become powerful if it does not have powerful brands. If Indian brands don’t go global, global brands will come here and take over.
12. The Law of Line Extension. You can’t stand for something if you put your name on everything. In the Japanese electronics market everybody makes everything. It’s a line extension society. Nobody builds a brand. Everybody sells on price. Nobody makes money. The total consumer electronic industry in Japan over the last 10 years has made revenues of $ 3 trillion but its net profit margin has been just 0.2%. Whereas in America the revenues of the top 500 companies in the last 10 years has been $ 7 trillion and net profit margin 6%. The automobile market in Japan is more focused.
13. Japan has everything. Intelligent workforce, worldclass production facilities and so on. But no Marketing. In the last 15 years the Japanese stock market has gone down by 59 % while the American stock market has risen by 378%. The same thing will happen in Korea. They too will put their name on everything and fail to build brands. IBM too put its name on everything. It suffered a mainframe mentality. Did not capture the position in the mind for PCs. In the last 23 years has lost $ 15 bn. on PCs. It has now sold out to Lenovo. The leader in PCs is Dell. Ironically the 2nd year student of the University of Texas was pitted against the world’s largest viz. IBM and the student won because Dell had one product, one market, one distribution channel and has had an outstanding stock market performance.
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond
Let me share an inspirational story with you, a metaphor which was the catalyst of my personal growth financially and my very own paradigm shift.Busy working or being financially productive!Once upon a time a very strong woodcutter asked for a job in a timber mill, and he got it. The pay was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he was supposed to work. The first week, the woodcutter cut down 18 trees. "Congratulations," the boss said. "Continue going that way!"Very motivated to hear the boss' words, the woodcutter tried harder the next week, but he only could bring 15 trees. The third week he tried even harder, but he can only cut down 10 trees. Week after week he was cutting down less and less trees."I must be losing my strength", the woodcutter thought. He went to the boss and apologized, saying that he could not understand what was going on. "When was the last time you took time out to sharpen your axe?" the wise boss asked."Sharpen my axe? I had no time to sharpen my axe. I have been too busy trying to cut trees...
14. Law of Divergence. As time goes on every category will diverge. Telephones will branch out into becoming regular telephones, cordless telephones, walkie-talkies and cell phones. Similarly television will diverge into Broadcast television, Pay-per-view television, Cable television, and Satellite television. TV sets branch out into becoming Cathode-ray tube (CRT), Liquid - Crystal display (LCD), Liquid crystal on Silicon (LCOS), Digital Light Processing (DLP), Plasma, Organic light-emitting diode (OLED). Hotels will diverge into being Expensive, medium price, low price, motels, low price motels, suite hotels, weekly hotels.
15. Divergence comes from Darwin who has explained the concept in ‘The origin of Species’. The panthera tree has a lion, a jaguar, a tiger, and a leopard. The humanoid tree has the Gorilla, Chimpanzee, Orangutan, and the Human being. Man did not evolve. He diverged. Evolution is gradual change. Divergence is abrupt change.
BRAND SENSE BY MARTIN LINDSTROM
1.Branding is what goes on in one’s mind.
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond
10 Things you want to know on How to become a millionaire online.1. All the money in your life comes from you.We always think that everything that happens in our lives, comes from outside our selves, and many people blame everything else but them selves for their life, it is the governments fault, or it is my wife or husbands fault, and so on. Your reality stems from you, you are the creator of your life, and if you think back I am sure you will find a situation where there was something you really wanted and not long after you had it. Everything comes from you of what you call good and bad, you are the creator, and the sooner you realize that, the sooner you can take the power back to your self instead of giving it away all the time.2 .It is all in the mind.Everything we create starts in the mind, just look around you, all the things you use everyday started as a thought in somebody’s mind. Many people all over the world get the same idea at the same time, but only a few do something about it, and again only a few follows through, and make the idea a reality and make money on it. So the first thing you need to do is open your mind, and realize that
2.Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand !
3.Traditional communication no longer works because we are being over-communicated to.
4.What appeals to as many senses will be remembered.
5.The story goes that the challenge given to Coco-Cola was to create a bottle that if smashed could still be recognized from its glass pieces. Therefore the meaning of ‘Smash your Brand’ is that one needs to look at all the small pieces which the brand can be broken into and see what the brand can make its own.
6.The Brand wheel is a tool which indicates portions of real estate which a brand can optimize and own viz. Picture, Colours, Shapes, Name, Language, Icons, Sound, Behaviour, Service, Tradition, Rituals and Navigation.
7.Orange has appropriated a colour. Absolut branded ‘spelling error’. So it’s variants are Rasberri, Vanilia, Kurant and so on. The brand needs to own something else besides the logo. Absolut has also branded the shape of its bottle.
8.The icon of the ‘Idea’ brand is the ‘Sumo Wrestler’. So if one removes the logo and keeps only the Sumo Wrestler the brand ‘Idea’ will be recognized.
9.Brand creates community and belonging.
10.Louis Vuitton was renovating its store in Paris. To do that it created a fa?ade in the shape of its luggage bags and accessories. The people remembered the fa?ade. In fact they identified with it. To the extent that when it was going to be pulled down after 2 years when the renovation was complete there was a demonstration outside the store.
11.The Tiffany Box is trademarked. The shade of Pantone colour used for the Tiffany box is owned by Tiffany. Therefore one needs to get permission from Tiffany if one wants to use the same shade of colour.
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond
Document shredders are used to shred documents into unrecognizable pieces. They are widely used in offices, and businesses. Most offices destroy their secret documents after use. Document shredders can prevent the leaking of secrets of business. They can be used to shred personal checks, expired licenses, bank statements, receipts of all kinds and medical records. The selection of document shredders depends on the level of security.Document shredders consist of a pair of rotating blades, a paper comber, and a motor. Document is fed between the two blades. The document is split into many small pieces by the force of blades. The shred pieces of document are held in containers. Low-end document shredders do not have containers with them. Most expensive document shredders are equipped with containers. Some document shredders are equipped with a plastic bag. The capacity of a document shredder is measured in terms of the amount of document that can shred at a time.Document shredders shred documents using different shredding methods such as strip cut, crosscut and ultra security cut. Strip cut method is used for large volumes of shredding. By this method, documents are
12.Branding is about consistency.
13.Today Pepsi owns the colour ‘blue’. Pepsi took it away from IBM. If one wants to secure ownership then one needs to stick with it.
14.The Peuguot car has branded the ‘0’ in the middle of its car plate numbers. The story goes that the creator of the Peugot car used to experience breaking the number in the middle into 2 pieces for using the crankshaft to get the car started. Because the crankshaft had to pierce that number. So he thought that if the crankshaft had to be inserted into a ‘0’ then there would not be any breakage of a number into 2 pieces. And so all Peugot cars have ‘0’ in the middle of their car plate numbers.
15.Ipod now has extended its branding to even its earplugs. By seeing a person with the Ipod earplugs one can recognize an Ipod user.
16.There are certain words which are owned by Disney and are recognized by people as being associated with the Disney Brand. These words are : Fantasy, Dreams, Magic, Smiles, Happy, Creativity. The personnel in Disneyland use these words. These words are built into the lyrics of Disney songs. And so on.
17.Colgate owned the smile but it has gone to Disney and Mcdonald’s.
18.One needs to create a difference in the mind.
19.We are too focused on the visual aspect of branding. We need to see how we can brand ‘sound’.
20.The James Bond movie theme song. In fact James Bond has branded so many things around it. The logo, ‘Bond, James Bond’, ‘Shaken not stirred’, the gadgets, the vintage scenes, the title introduction, character names, the gun, the topic, the filming and so on.
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