tant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file Utilizing descriptive file naming is essential to any quality search engine optimization project. But what about the old file names, which no longer exist? The use of a 404 error page is recommended to avoid search engines finding broken links and non-existent pages.

But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file c

avoid search engines finding broken links and non-existent pages.

But what is a 404 error page? To answer this, we must first understand what a 404 error is. A 404 DNS error is commonly known as a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file

a File Not Found error. This is what you see when you type in a URL that does not exist into your browser's address bar. Usually, the server returns something akin to 404 - File Not Found. If a search engine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file ngine comes across such an error, it can have a negative impact on your search engine visibility. The solution to this is the creation of a custom error page, usually named 404.htm. When this page is extant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file tant on the server, instead of a File Not Found error being returned, the 404.htm file is returned. It can be thought of as a "catch-all" page, that is displayed when no file corresponding to the file called upon in the address bar exists.

Most good seo's will implement what is known as descriptive file naming as part of a search engine optimization project. In a nutshell, descriptive file naming is simply the naming of HTML files according to the content of that file. Fore example, let's say you own a carwash in Austin, Texas. You have a page which itemizes your various services and their corresponding prices. Currently, the page is named services.htm. After search engine optimization, this page is renamed to something like austin-carwash-services.htm, utilizing a descriptive file naming methodology. The problem is that search engines may have already indexed the services.htm page, or third party (external) web sites may link to the services.htm page. Obviously, you don't want people usi