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Casual Articles - How To Build A Global Brand
Shareholder Agreements and Buy Sell Agreements - The Business Valuation Formula
Normally shareholder agreements or buy sell agreements are written by the majority shareholder's very smart and experienced attorney and are totally favorable to the majority shareholder/Corporation. The minority interest shareholders are required to sign these agreements and often do not understand all the implications of what they are signing until it is too late. I will define too late as when they are trying to exit the business and get a liquidity event at a value that is reasonably close to the value of the company multiplied by their percentage ownership in the company.There are several approaches that we see used in determining the Purchase Price for shares of selling shareholders. The most common is Net Book Value. What net book value means is that you take all the assets and subtract all the debts and you get the sharehol
fering be implemented across widely different countries and work equally hard for all of the markets and fNormally shareholder agreements or buy sell agreements are written by the majority shareholder's very smart and experienced attorney and are totally favorable to the majority shareholder/Corporation. The minority interest shareholders are required to sign these agreements and often do not understand all the implications of what they are signing until it is too late. I will define too late as when they are trying to exit the business and get a liquidity event at a value that is reasonably close to the value of the company multiplied by their percentage ownership in the company.There are several approaches that we see used in determining the Purchase Price for shares of selling shareholders. The most common is Net Book Value. What net book value means is that you take all the assets and subtract all the debts and you get the sharehol
Tips for Winning the First Sale in Your Cleaning Business
Winning those first few sales is one of the toughest challenges you'll face when getting your new cleaning business off the ground. Some prospects may be uncomfortable working with a new business owner. They may be interested in your services, but feel you don't have the experience they're looking for. Part of their insecurity may be a trust issue -- they may feel more comfortable working with a cleaning company who has a proven track record. So how do you gain the trust of new customers?First you might ask them what it would take to make them comfortable, and then work with them to accommodate their request. Perhaps they're looking for testimonials from other satisfied customers. If you don't yet have any customer testimonials, then think about whom you could ask for a reference. If you've worked in the cleaning industry, then a pre
One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process.Winning those first few sales is one of the toughest challenges you'll face when getting your new cleaning business off the ground. Some prospects may be uncomfortable working with a new business owner. They may be interested in your services, but feel you don't have the experience they're looking for. Part of their insecurity may be a trust issue -- they may feel more comfortable working with a cleaning company who has a proven track record. So how do you gain the trust of new customers?First you might ask them what it would take to make them comfortable, and then work with them to accommodate their request. Perhaps they're looking for testimonials from other satisfied customers. If you don't yet have any customer testimonials, then think about whom you could ask for a reference. If you've worked in the cleaning industry, then a pre
Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for all of the markets and fo
Anticipating Future Risks in the New World
Technology is taking us into the future at a pace that is faster than we previously imagined possible. Our ability to conjure an image of what the world may look like five to ten years down the track is improving, thanks to new strategic planning theories and tools. However, it is our willingness to consider emerging, new categories of risk that is still a stumbling block for many business planners. Some executives and business owners are “risk adverse”, preferring to deal with a business interruption as and when it occurs. Yet it is through the discipline of Risk Management that we can improve our ability to survive in the cutthroat world of the modern economy. Risk management, when employed as an integral part of business operations, can improve both the quality and reliability of technology and how it is applied in real life.
conomies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process.Technology is taking us into the future at a pace that is faster than we previously imagined possible. Our ability to conjure an image of what the world may look like five to ten years down the track is improving, thanks to new strategic planning theories and tools. However, it is our willingness to consider emerging, new categories of risk that is still a stumbling block for many business planners. Some executives and business owners are “risk adverse”, preferring to deal with a business interruption as and when it occurs. Yet it is through the discipline of Risk Management that we can improve our ability to survive in the cutthroat world of the modern economy. Risk management, when employed as an integral part of business operations, can improve both the quality and reliability of technology and how it is applied in real life.
Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for all of the markets and f
Growth
Growth is vital to prosperity. Every person, every company, and every national economy must grow. Are you working for a company that is growing? Is it growing profitably and with no decline in velocity? What happens when the growth rate is low or even negative?If the company as a whole or your business unit lags behind competitors, your personal progress will suffer. If the company's sales are flat for five or six years, people will not have the opportunity to be promoted and move forward. Top managers will begin to cut costs, cut the number of employees, cut layers. They'll start reining in R&D and advertising, good people will leave, and eventually the company will go into a death spiral. People will suffer.In today's world, no growth means lagging behind in a world that grows every day. If you don't grow, competitors will e
can only be achieved, if brand impact is not sacrificed in the process.Growth is vital to prosperity. Every person, every company, and every national economy must grow. Are you working for a company that is growing? Is it growing profitably and with no decline in velocity? What happens when the growth rate is low or even negative?If the company as a whole or your business unit lags behind competitors, your personal progress will suffer. If the company's sales are flat for five or six years, people will not have the opportunity to be promoted and move forward. Top managers will begin to cut costs, cut the number of employees, cut layers. They'll start reining in R&D and advertising, good people will leave, and eventually the company will go into a death spiral. People will suffer.In today's world, no growth means lagging behind in a world that grows every day. If you don't grow, competitors will e
Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for all of the markets and f
Rental Cars, Building a Business that Never Goes Out of Style
Why start a car rental business? Well a rental car company makes a lot of sense for many reasons, not the least of which is because rental cars are utilized by many companies for their employees, and for pick-up and drop-off services.In order to start a rental cars business, carefully examine and analyze the viability of the idea. Research and study of your car rentals competition can help you decide whether your venture is a wise one or not. Is there a demand for rental cars in a particular location? Are people out looking for rent a car deals? Are they looking for cheap car rentals? If there is a demand for rental cars, what is the extent of the demand? Who rents cars, individuals or businesses? So many questions, it's crucial to ask them all and more!Your car rental company, like any other business, must start with a legal
ntradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for all of the markets and fWhy start a car rental business? Well a rental car company makes a lot of sense for many reasons, not the least of which is because rental cars are utilized by many companies for their employees, and for pick-up and drop-off services.In order to start a rental cars business, carefully examine and analyze the viability of the idea. Research and study of your car rentals competition can help you decide whether your venture is a wise one or not. Is there a demand for rental cars in a particular location? Are people out looking for rent a car deals? Are they looking for cheap car rentals? If there is a demand for rental cars, what is the extent of the demand? Who rents cars, individuals or businesses? So many questions, it's crucial to ask them all and more!Your car rental company, like any other business, must start with a legal
Why Do Lawyers Have the Biggest Advertisements in the Yellow Pages?
Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to advertise in the Yellow Pages because you have plenty of referrals from satisfied customers.Of course if you are a lawyer the chances of you having satisfied customers and are getting referrals is rare because you probably overcharged every one and they feel like they've been ripped off. Have you ever heard the saying there's a sucker born every minute? Well as a lawyer you need to find all those suckers, but once they've been burned they will not refer you to other suckers that they will meet.This is why I believe most lawyers have the biggest advertisements in the Yellow Pages, because
fering be implemented across widely different countries and work equally hard for all of the markets and for all of the offerings?Have you ever considered why lawyers have the biggest advertisements in the Yellow Pages? Well perhaps you should think on which advertisements do the best in the Yellow Pages and why. If you are an established business you do not need to advertise in the Yellow Pages because you have plenty of referrals from satisfied customers.Of course if you are a lawyer the chances of you having satisfied customers and are getting referrals is rare because you probably overcharged every one and they feel like they've been ripped off. Have you ever heard the saying there's a sucker born every minute? Well as a lawyer you need to find all those suckers, but once they've been burned they will not refer you to other suckers that they will meet.This is why I believe most lawyers have the biggest advertisements in the Yellow Pages, because
After all, countries are different. They have different histories and cultures. So a brand that is designed for one country may is typically not suitable for another. Is it at all possible to overcome this problem? How do we build a global brand without making it unsuitable for some markets?
Yes. It is possible. It requires a great deal more discipline, both for developing the bra
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