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    >Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do
    My Google Adwords Campaign
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    At present there’s a real preference within the search engine marketing (SEM) industry to recruit team members with at least 2 years experience. However, this is proving difficult as the growth in search marketing activity is overtaking the growth of professional search marketers. So what can be done about the skills shortage?

    Companies have two possible options. 1) employ the services of a specialist search engine marketing agency to develop and implement their search strategy, or 2) recruit talent with potential and train them up in the different disciplines of search marketing.

    Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do b

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    r, this is proving difficult as the growth in search marketing activity is overtaking the growth of professional search marketers. So what can be done about the skills shortage?

    Companies have two possible options. 1) employ the services of a specialist search engine marketing agency to develop and implement their search strategy, or 2) recruit talent with potential and train them up in the different disciplines of search marketing.

    Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do

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    bout the skills shortage?

    Companies have two possible options. 1) employ the services of a specialist search engine marketing agency to develop and implement their search strategy, or 2) recruit talent with potential and train them up in the different disciplines of search marketing.

    Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do

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    d implement their search strategy, or 2) recruit talent with potential and train them up in the different disciplines of search marketing.

    Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do

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    >Search is in demand!
    With more and more businesses placing search high up on their marketing agendas it would make sense for them to do both. Companies will always benefit from having the strategic support of specialist agency to help them get to grips with the latest developments in search and to help them integrate search into their marketing mix. However, many of the day to day tasks associated with both pay per click (PPC) and search engine optimisation (SEO) can be effectively managed internally, providing that person has the right levels of knowledge to do so.

    In the current climate most organisations would probably be better off sticking with their agency but at the same time they should be thinking of developing a long-t

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