Casual Articles - 7 Keys to Search Engine Optimization (SEO)

1. Stop trying to please all the search engines. Pick one or two at the most, you may even want to stretch it to three. For myself, I actually just choose one search engine. Since Google makes up 58 to 68% of all the searches, this is the one that I optimize my pages to come to the top.
2. Do your homework on your keywords. Guess what? You do not need to have a hundred keywords in your list. You need to do some research and choose ten or so of the best keywords for your site.
   
   How do you discover your best keywords? You find tools such as http://GoodKeyWords.com and type in the keywords you want to use. This software will show you how many times that keyword has been requested in the last month. This should give you a good idea on the most popular requests. This does not mean you want to choose the top words as the fight for usage will likely cost you top dollar.
   



3. Use your browser and see who the top sites are. Do not look at the sponsored links but look at the list of sites. Open a new window with each one of these sites and then take a look at their source code. This will give you some clues as to what keywords they are using along with how they are optimizing for this search engine.




4. Print out the source code to do a further analysis. Look for the following items: Are the keywords in the TITLE tag? Are they in an H1 tag or H2 tag? If not, then you can be one up by using the keywords in those tags. Most sites will place the keywords in the TITLE tag but not the H1 and H2 tags. If you place your keywords in the H1 and H2 tags, you should make sure that they are used in the top half of your home page.




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Medical Supply Kits for Business
Many medical supply companies have been selling little kits for business owners, which contain first aide stuff for years. They go in a scare the ever living crap out of the business owner and tell them of the fines that might occur if they do not have such stuff on the property, then they up sell the poor business owner. Poor small businessperson does not know any better and so they buy whatever they tell them too, do not get me wrong the fines are in fact real but many kits are in excess of $200.00.Sometimes they come to franchisors like me and try that scare tactic garbage and then tell me they can have my lo
ed to do some research and choose ten or so of the best keywords for your site.

How do you discover your best keywords? You find tools such as http://GoodKeyWords.com and type in the keywords you want to use. This software will show you how many times that keyword has been requested in the last month. This should give you a good idea on the most popular requests. This does not mean you want to choose the top words as the fight for usage will likely cost you top dollar.



5. Use your browser and see who the top sites are. Do not look at the sponsored links but look at the list of sites. Open a new window with each one of these sites and then take a look at their source code. This will give you some clues as to what keywords they are using along with how they are optimizing for this search engine.




6. Print out the source code to do a further analysis. Look for the following items: Are the keywords in the TITLE tag? Are they in an H1 tag or H2 tag? If not, then you can be one up by using the keywords in those tags. Most sites will place the keywords in the TITLE tag but not the H1 and H2 tags. If you place your keywords in the H1 and H2 tags, you should make sure that they are used in the top half of your home page.




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Effective Search Engine Optimization Ensures Magnanimous Growth
Search engine optimization or SEO has worked wonders for many online business undertakings. In fact the whole process of having an online identity through a website will fall flat without a proper search engine optimization strategy. Till a website is well recognized my major search engines there is absolutely no chance that a site can become popular among visitors that are regular on the web. Today the reasons why people use the internet are very different from the reasons for which this was earlier used. In the present times one can accomplish all type of task by sitting at home and working on an internet enabled compu
ant to choose the top words as the fight for usage will likely cost you top dollar.



7. Use your browser and see who the top sites are. Do not look at the sponsored links but look at the list of sites. Open a new window with each one of these sites and then take a look at their source code. This will give you some clues as to what keywords they are using along with how they are optimizing for this search engine.




8. Print out the source code to do a further analysis. Look for the following items: Are the keywords in the TITLE tag? Are they in an H1 tag or H2 tag? If not, then you can be one up by using the keywords in those tags. Most sites will place the keywords in the TITLE tag but not the H1 and H2 tags. If you place your keywords in the H1 and H2 tags, you should make sure that they are used in the top half of your home page.




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Should You Create Your Own Product or Refer an Affiliate Product? II
These people are the bane of internet marketers, though you only deal with them once if they are known to do this. You also get those who have genuinely not found the product to be useful to them. You then have to provide them with a refund, or, if the product is a tangible item, either pay for it to be returned to you or even provide a repair or a replacement.How much simpler to leave all that to a merchant. By acting as an affiliate all you do is refer visitors to the merchant’s sales page and wait for them to send you the commission. The decision then becomes one of simple economics. Is all your hard work
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9. Print out the source code to do a further analysis. Look for the following items: Are the keywords in the TITLE tag? Are they in an H1 tag or H2 tag? If not, then you can be one up by using the keywords in those tags. Most sites will place the keywords in the TITLE tag but not the H1 and H2 tags. If you place your keywords in the H1 and H2 tags, you should make sure that they are used in the top half of your home page.



10. Another item to look for is the usage of the keywords in the first twenty-five and last twenty-five words on the page. If the competition does not do this, you are once again bettering your page. For the last twenty-five words, you can place your keywords just after your copyright information at the very bottom of the page. For example: copyright 2006 CreditRepairForEveryone.com - credit help | credit rating | credit debt. By using this technique your are reemphasizing your keywords and being picked up by the search engines at the same time.



11. The usage of bold, italics, and underline are important. Even though many people are using Style Sheets you may want to consider using the regular bold, italics, and underline tags within your home page at least. There are three components you can use with these elements. First, you can simply bold, italics or underline the keyword (or keyphrase) on its own. Second, you can make the keywords part of a sentence and use the elements for the entire sentence. Third, you can (if you are using a keyword phrase like the example above (credit rating) and use the words in a sentence separately and applying the elements to just those words from the phrase. In our example we might use: Are you concerned that your credit is not giving you the rating you expected?



12. Getting others to link to your site is another tactic that really works. The problem here is the how do you do this? The answer is quite easy but it does take a bit of work. The simplest way is to go to Google (or any other search engine) and type your keyword or key phrase in as follows: "credit rating: "add a link". This will return a long list of sites that allow you to add your link to their site. The work part is entering all the i

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