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Casual Articles - 10 Steps to a Spider Friendly Website
For most small medium sized businesses positive cash flow is always of great importance.All too often the owner is looking for a business solution to overcome a cash shortage.Typically the actions taken to mitigate the impact of the situation include delaying settlement of supplier’s accounts, seeking a bank overdraft facility or taking out a business loan against which significant security may be required.It may be appropriate in such circumstances for the small medium sized business owner to consider INVOICE FACTORING.Invoice Factoring is an arrangement whereby a financial institution will advance moneys against the value of the business sales ledger receivable balance or future sales invoices as they are raised. The attraction to a business owner struggling to find sufficient finance to support the required working capital of the business is enormous.In a very short period a significant proportion of the sales
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the
Do you know what your website is telling you? A crucial part of your online marketing efforts lie in understanding your website traffic patterns. If you don’t know how people find your site, what they do once they’re on your site, how long they stay on the site, what they respond to and what they reject, you won’t achieve maximum online results.Look at your website traffic logsInformation is collected as visitors find and move through your website. This information is displayed on what is referred to as “traffic logs.” This marketing data is pure because it is collected mechanically as visitors move freely throughout your website. Your website offers unprecedented opportunities to gather visitor and customer behavior data. Keep reading to learn more about this valuable information source.Traffic logs provide key indicators of online marketing performanceBefore diving into the wealth of data available through these lo
Proper Nesting
Many spiders are built to parse the HTML on your page. One of the things that may confuse a parser or cause it to work harder is improper nesting of HTML elements on a page. These are tags that are opened and closed out of order such as abc...cab versus abc...cba In order to have the spiders crawl through your page flawlessly, visit validator.w3c.org and use their HTML validator specifically looking for error messages that say "end tag for '####' omitted, but its declaration does not permit this" or "end tag for element '####' which is not open". These are errors that signify improper nesting and while they may allow some spiders to visit your website, your site will lose valuable SEO points because the spiders cannot visit your site as efficiently as it can visit other sites. Remember, search engines need to spider many pages quickly to stay in their game.
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variations on each URL that have no real effect on the page. Every time a spider visits your pages, they get more and more versions of the same 'other' pages, but with different URLs each time because of the sessionID. If you want the spiders to feel at home on your site, then the barbed-wire fields of sessionIDs are not going to work. One way around this is to use a sitemap creation service like AutoMapIt.com that allow you to 'ignore' certain URL keys like the sessionID or keys used for sorting lists. This way, they have at least one link to each page that doesn't include a sessionID. Even if they are turned off at your sitemap, when the spiders visit, they will find the IDs again.
SessionID's may show up in otherwise friendly URLs. If your users have to log-in on your site or you use some types of tracking software, sessionID's are what helps your site to keep visitors logged in. They are usually stored in cookies through your browser and don't normally show up in your URL. If cookies are not available (like on most spiders), the sessionID then gets passed through the URL. You may want to turn cookies off in your browser and surf your site... do the sessionIDs show up?
Search-Friendly URLs
This goes beyond the sessionID's in the URL and appeal more to the actual URLs being used. According to Google Webmaster Guidelines, "It helps to keep the parameters short and the number of them few". Apache makes this easy through mod_rewrite and Windows servers offer Isapi-Rewrite to accomplish turning 'ugly' URLs into 'static' URLs. You should NEVER use id= in your URLs as Google does not to spider those pages. Change it to cid= or lmnopid=, but if you use id=, your pages are already doomed from the start.
Proper Meta Tags
Despite their value decreasing, and a lot of talk about them being of no use now, meta tags are anything but dead. Google uses your meta-description as the description on their SERPs. Yahoo uses description tags and prefer sites that have them. Many other search engines use the meta keywords as well. Even if they only verify that it is present and correct, many search engines won't touch your site without them. The meta robots tag is unnecessary unless it's restricting access to a page. It is the spiders natural state to index a page and follow all links from it. Using it to 'allow' spiders only increases your code:text ratio needlessly and may hurt your potential rank by a slight amount.
Javascript/Images/Flash
Use these sparingly to accentuate your site for users. You should never rely on these for critical website functions like navigation, content, or other vital page info. Even though 98% of the internet uses javascript, turning it off along with images and multimedia in your browser (or using the Lynx browser) will allow you to visit your site as the search engines do. This 20 minute task will alert you to potential problems that your site will have when the search engines visit.
Links
Most everyone knows that links into your website bring spiders to visit and help your rank, but the links within your site to itself and other websites are also very important. Google limits you to 100 links per page and most other engines are rather close (but perhaps more generous) and allow you 150 or so links per page. This is total for links within your site and links to other sites.
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the c
Abstract: learn how to gain visitors' trust by studying how online casino websites have overcome enormous obstacles to building trust among site visitors.Online gambling is one of the fastest growing segments of ecommerce in the US, an especially impressive feat since it is illegal in the US. Due to their illegal status, gambling sites face high hurdles in the advertising and promotion arena as well, since most US-based online media companies, most notably Google and Yahoo, refuse to advertise them.You might think that online gambling websites would face an insurmountable obstacle in gaining users' trust, as well. Trust has long been an issue in ecommerce, historically plagued by credit card billings and websites that disappear just before the orders were to be shipped–and a constant mainstream media drumbeat of the dangers of online transactions. Building trust has long been a chief concern of businesses selling over t
Use of Frames
This is a spider killer if there ever was one. You simply cannot link to a specific page in a framed site with any effectiveness. If you link directly to a page within the frame, the rest of the framed page disappears. If you link to the main frames page, there is no way to link to the subpages and only your homepage(s) will show. I-Frames offer a slight advantage as they are contained within a page that has it's own URL, but many times the content within an I-Frame is inaccessible. Don't place your navigation or main content into an I-Frame.
SessionID's in Your URLs
These lead to a seemingly unending list of variations on each URL that have no real effect on the page. Every time a spider visits your pages, they get more and more versions of the same 'other' pages, but with different URLs each time because of the sessionID. If you want the spiders to feel at home on your site, then the barbed-wire fields of sessionIDs are not going to work. One way around this is to use a sitemap creation service like AutoMapIt.com that allow you to 'ignore' certain URL keys like the sessionID or keys used for sorting lists. This way, they have at least one link to each page that doesn't include a sessionID. Even if they are turned off at your sitemap, when the spiders visit, they will find the IDs again.
SessionID's may show up in otherwise friendly URLs. If your users have to log-in on your site or you use some types of tracking software, sessionID's are what helps your site to keep visitors logged in. They are usually stored in cookies through your browser and don't normally show up in your URL. If cookies are not available (like on most spiders), the sessionID then gets passed through the URL. You may want to turn cookies off in your browser and surf your site... do the sessionIDs show up?
Search-Friendly URLs
This goes beyond the sessionID's in the URL and appeal more to the actual URLs being used. According to Google Webmaster Guidelines, "It helps to keep the parameters short and the number of them few". Apache makes this easy through mod_rewrite and Windows servers offer Isapi-Rewrite to accomplish turning 'ugly' URLs into 'static' URLs. You should NEVER use id= in your URLs as Google does not to spider those pages. Change it to cid= or lmnopid=, but if you use id=, your pages are already doomed from the start.
Proper Meta Tags
Despite their value decreasing, and a lot of talk about them being of no use now, meta tags are anything but dead. Google uses your meta-description as the description on their SERPs. Yahoo uses description tags and prefer sites that have them. Many other search engines use the meta keywords as well. Even if they only verify that it is present and correct, many search engines won't touch your site without them. The meta robots tag is unnecessary unless it's restricting access to a page. It is the spiders natural state to index a page and follow all links from it. Using it to 'allow' spiders only increases your code:text ratio needlessly and may hurt your potential rank by a slight amount.
Javascript/Images/Flash
Use these sparingly to accentuate your site for users. You should never rely on these for critical website functions like navigation, content, or other vital page info. Even though 98% of the internet uses javascript, turning it off along with images and multimedia in your browser (or using the Lynx browser) will allow you to visit your site as the search engines do. This 20 minute task will alert you to potential problems that your site will have when the search engines visit.
Links
Most everyone knows that links into your website bring spiders to visit and help your rank, but the links within your site to itself and other websites are also very important. Google limits you to 100 links per page and most other engines are rather close (but perhaps more generous) and allow you 150 or so links per page. This is total for links within your site and links to other sites.
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the
After you’ve created all your “self-marketing documents” and verbal presentations, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great listeners, as opposed to great talkers.”And no matter what, don’t ever let-up on your networking efforts. Ninety-five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Rem
SessionID's may show up in otherwise friendly URLs. If your users have to log-in on your site or you use some types of tracking software, sessionID's are what helps your site to keep visitors logged in. They are usually stored in cookies through your browser and don't normally show up in your URL. If cookies are not available (like on most spiders), the sessionID then gets passed through the URL. You may want to turn cookies off in your browser and surf your site... do the sessionIDs show up?
Search-Friendly URLs
This goes beyond the sessionID's in the URL and appeal more to the actual URLs being used. According to Google Webmaster Guidelines, "It helps to keep the parameters short and the number of them few". Apache makes this easy through mod_rewrite and Windows servers offer Isapi-Rewrite to accomplish turning 'ugly' URLs into 'static' URLs. You should NEVER use id= in your URLs as Google does not to spider those pages. Change it to cid= or lmnopid=, but if you use id=, your pages are already doomed from the start.
Proper Meta Tags
Despite their value decreasing, and a lot of talk about them being of no use now, meta tags are anything but dead. Google uses your meta-description as the description on their SERPs. Yahoo uses description tags and prefer sites that have them. Many other search engines use the meta keywords as well. Even if they only verify that it is present and correct, many search engines won't touch your site without them. The meta robots tag is unnecessary unless it's restricting access to a page. It is the spiders natural state to index a page and follow all links from it. Using it to 'allow' spiders only increases your code:text ratio needlessly and may hurt your potential rank by a slight amount.
Javascript/Images/Flash
Use these sparingly to accentuate your site for users. You should never rely on these for critical website functions like navigation, content, or other vital page info. Even though 98% of the internet uses javascript, turning it off along with images and multimedia in your browser (or using the Lynx browser) will allow you to visit your site as the search engines do. This 20 minute task will alert you to potential problems that your site will have when the search engines visit.
Links
Most everyone knows that links into your website bring spiders to visit and help your rank, but the links within your site to itself and other websites are also very important. Google limits you to 100 links per page and most other engines are rather close (but perhaps more generous) and allow you 150 or so links per page. This is total for links within your site and links to other sites.
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the
In the computer consulting business, Internet security concerns are often best addressed by explaining how your proposed networking solution takes firewall, antivirus and encryption issues into account.Validate Your Prospects’ or Clients’ ConcernsIt can be very risky to connect any type of system, whether it is a workstation or sever, up to the Internet on a full- or part-time basis. And of course, these security concerns create a "full employment act" of sorts for savvy computer consulting businesses.The alternative means continuing to support individual dial-up accounts and modems, which can be expensive and introduce multiple points of entry (vulnerabilities) into various company IT assets.Other Tips on Overcoming Common Small Business Networking ObjectionsIn the computer consulting business, you don’t want to jump to any conclusions without talking through your prospects’ or clients’ concerns. If you’re concerned that you m
Despite their value decreasing, and a lot of talk about them being of no use now, meta tags are anything but dead. Google uses your meta-description as the description on their SERPs. Yahoo uses description tags and prefer sites that have them. Many other search engines use the meta keywords as well. Even if they only verify that it is present and correct, many search engines won't touch your site without them. The meta robots tag is unnecessary unless it's restricting access to a page. It is the spiders natural state to index a page and follow all links from it. Using it to 'allow' spiders only increases your code:text ratio needlessly and may hurt your potential rank by a slight amount.
Javascript/Images/Flash
Use these sparingly to accentuate your site for users. You should never rely on these for critical website functions like navigation, content, or other vital page info. Even though 98% of the internet uses javascript, turning it off along with images and multimedia in your browser (or using the Lynx browser) will allow you to visit your site as the search engines do. This 20 minute task will alert you to potential problems that your site will have when the search engines visit.
Links
Most everyone knows that links into your website bring spiders to visit and help your rank, but the links within your site to itself and other websites are also very important. Google limits you to 100 links per page and most other engines are rather close (but perhaps more generous) and allow you 150 or so links per page. This is total for links within your site and links to other sites.
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the
T h e U l t i m a t u mA couple of months ago, Marc (name changed), a manager in his early 40s, called me and said: "I need your help! My superiors told me today that I get another 6-week trial period and if by then I can't show a good performance, I will be fired."He sounded quite panicky and outraged, which is not surprising in such a situation. First, I helped him to calm down so that he would be able to think clearly and rationally.Typically, my clients get coached 2 to 4 times per month. However, as this was a true emergency case, we decided to set up 2 coaching sessions per week for the first 3 weeks and then review the situation again.It turned out that he started this job less than 6 months ago and that in the first 2 to 3 months, everything seemed to develop well. And then all of a sudden, according to him, everything turned against him:* His boss stopped communicating properly with him, bypassed him time and again, an
Keyword stats and code:text ratio
Your goal should be to have the most content possible (human readable) while limiting the amount of code used to deliver this. Keywords should be limited to a few select phrases and possibly some variations on those phrases. If you are at all considering any meaningful SEO work on your site, you should really invest your first few dollars into finding the right keywords. There are many free keyword tools such as Wordtracker.com to at least give you a start, but the few extra dollars for the upgrades are usually well worth it if you want to target the correct markets and find terms that you weren't expecting.
Standards Compliant/Accessible
This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the code that may hang-up a spider. While complete compliance is not as critical as parsing errors from open tags and truly broken code, it certainly helps to ease the process of being spidered.
Branding
The links within your site should all use the same www. or non-www. branding. Many search engines see those variants as two separate sites and Google will even apply different PR to a page based on www or non-www. This can be further enforced by changing your htaccess file to automatically switch versions if the other is visited. If you visit the non-www version of my sites, it will automatically be forwarded to the www version. This is not a critical step, but it is a major enhancement for not a lot of work involved. Why split your value in half when you can focus it like a laser? Just be sure to request links, add your link to profiles, and link to your own site from within your site using one version or the other, but not both.
Following these ten steps will help to ensure that your site is well-received by ALL of the search engine spiders and will not limit you to the bare essentials for only one spider (or bad ranking with all of the spiders equally). Let's face it, if you have ever tried to get better rank on a search engine, you know that any break you can get will help. These steps should be performed at the creation of your web site and continue throughout it's life-cycle to ensure that the spiders are always able to visit your site with as little effort on their part as possible.
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