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Casual Articles - Do It Yourself SEO and Why You Really Don't Need To Pay For It
Part 1 - The Evolution of Business
Here today, I am going to share about how Business has evolved.In summary, what you will read today will be on how trade began from the time people start to exchange, to buying and selling. Brick-and-Mortar Business will be the next phase which business will go though and finally, Internet Business.As you all know, business began a long time ago. It all began with the simplest form of buying and selling – Trade.Trade mainly involves 2 or more people and the exchange of something for something. It can be in a form of service, product or money.However, we don’t normally call that “Business”, as it is much too small an activity to consider one yet.When the word “Money” was not born into this World, people had been trading for a long time, exchanging between goods of no fixed value.Goods can be highly valued; it can be low as well, depending on the buyer and seller.Even a pen in those days was regarded as highly valuable.After some time, people became smarter and thought of establishing a system, a way to determine the value of every single material or item tradable.Hence, “Money” was born. It serves as a standard of value for measuring the relative worth of different goods and services.However, in those days, there was no such
ore times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
Here today, I am going to share about how Business has evolved.In summary, what you will read today will be on how trade began from the time people start to exchange, to buying and selling. Brick-and-Mortar Business will be the next phase which business will go though and finally, Internet Business.As you all know, business began a long time ago. It all began with the simplest form of buying and selling – Trade.Trade mainly involves 2 or more people and the exchange of something for something. It can be in a form of service, product or money.However, we don’t normally call that “Business”, as it is much too small an activity to consider one yet.When the word “Money” was not born into this World, people had been trading for a long time, exchanging between goods of no fixed value.Goods can be highly valued; it can be low as well, depending on the buyer and seller.Even a pen in those days was regarded as highly valuable.After some time, people became smarter and thought of establishing a system, a way to determine the value of every single material or item tradable.Hence, “Money” was born. It serves as a standard of value for measuring the relative worth of different goods and services.However, in those days, there was no such
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
Stereotyping as a Marketing Tool
The diversity of human cultures on our planet is a whole subject by itself. I am not referring to the cultures themselves, but to the differences between them. It is not always easy to define a culture in a few words. Some may say that to do so is to stereotype the varied people that make up a given culture. But surely there is a mean average that one can arrive at? After all, we all stereotype, don't we? One of the main functions of the brain is to make assumptions using stereotypes of the people, animals and objects we come across. It is simply not possible for us to function without this ability. We make human judgements based on our experiences and perceived knowledge.For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, before this happened, you were to somehow switch off your brain's ability to make stereotypical assumptions, you may have just stood there and dumbly watched the fist come towards you. In most cases, these assumptions are an essential element in our ability to live. Fire is hot, ice is cold, fast cars can kill and, flying fists can hurt! Of course, stereotypical assumptions inevitably lead to mis
It seems these days everyone is an SEO expert. What they don't tell you is they're self-proclaimed experts in SEO with very little technical background and no credentials to back them up. Trying to find a quality SEO expert (a true expert) is becoming a frustrating task for webmasters. It's rare to come across a webmaster who's employed the services of an SEO firm and didn't get burned in one way or another. SEO experts promise the world and more often than not under-deliver. In order to save money and frustration, many webmasters have branched off and tried to apply SEO on their own. Are these webmasters heading down the wrong path or have they figured out that SEO isn't as difficult as the SEO experts lead people to believe?
The diversity of human cultures on our planet is a whole subject by itself. I am not referring to the cultures themselves, but to the differences between them. It is not always easy to define a culture in a few words. Some may say that to do so is to stereotype the varied people that make up a given culture. But surely there is a mean average that one can arrive at? After all, we all stereotype, don't we? One of the main functions of the brain is to make assumptions using stereotypes of the people, animals and objects we come across. It is simply not possible for us to function without this ability. We make human judgements based on our experiences and perceived knowledge.For instance, if someone was to rush towards you with a raised fist, you would make a rapid assumption that they were about to attack you and would respond accordingly by running away or defending yourself. If, before this happened, you were to somehow switch off your brain's ability to make stereotypical assumptions, you may have just stood there and dumbly watched the fist come towards you. In most cases, these assumptions are an essential element in our ability to live. Fire is hot, ice is cold, fast cars can kill and, flying fists can hurt! Of course, stereotypical assumptions inevitably lead to mis
Promising The Moon and The Stars, Delivering a box of Lucky Charms.
Many SEO companies you come across are going to promise you a top-10 ranking. That's a top-10 ranking as-in showing up between 1 and 10 of the search engines results pages (SERPs). Research has shown that close to 90% of all internet users do not browse past the first page of SERPs. If you're not in the top 30 you can forget about getting ANY traffic from search engines. A guaranteed top-10 placement is a very bold promise, one that probably sounds too good to be true. In fact, it isn't! Almost any SEO firm can guarantee they'll place your website in the top-10 of SERPs within a month and deliver 100% on what they promised! Now... what EXACTLY did they promise? They promised a top-10 ranking, that much is fact. Beyond that, no specific details were provided. Here's the problem. Top-10 ranking only means something if your website is placed in the top-10 of highly targeted and relevant keywords or keyword phrases that users are actually searching on. Most of these SEO firms are simply targeting very niche keywords that have little to no competition. By doing so they are delivering on their promise of top-10 rankings. The problem is the keywords with little to no competition most likely have little to no searches against them by real users. It sure does look good for an SEO expert to type in "Chartreuse Colored Keyboards" and have your keyboard website come up 1st in the results set. How many REAL users are going to be conducting a search under the specific keywords "Chartreuse Colored Keyboards"? If you're lucky, maybe a half-dozen in a year. One thing to be careful of with any SEO company is a promise that seems too good to be true. Vagueness is the ally for SEO's as they can make deliver on what they promise, which is often just an illusion of what you expect.
When In Doubt, Do It Yourself!
SEO is not rocket science. You don't need a degree or a strong technical background to apply effective SEO. All you need is a "can do" work ethic and a basic understanding of core SEO concepts. Let's explore several easy to apply techniques that are the core of effective SEO! Through out this article we'll refer to a fictitious online reseller of rare keyboards for examples and illustrative purposes.
Content Crazy
Content (or copy) is the actual text that appears on your web pages. Your goal should always be to come up with unique and intelligent content for your site. The best thing you can do is write daily or weekly articles that are relevant to your website and will add value to your users. Believe it or not, adding content to your website is a HUGE aspect of SEO. Search engines crawl websites at varied intervals, and the more content you add to your site the more "important" it will be. As importance grows, so will the frequency of web crawls. Every page that's indexed in your site is a potential point-of-entry for a user conducting searches in their favorite search engine. For example, if you add an article about "Fine Brazilian Keyboards" the article is likely to get indexed by the search engines. When a user searches the internet for "Brazilian Keyboards", you have a very good chance to appearing in the SERPs... if your article is targeting the correct keywords.
Keywords For Life
Keywords are your main source of getting targeted traffic to your website. Any new page or content you add to your site is likely to have a very specific theme that is relevant to your overall site theme. If you're an online reseller of rare keyboards, any article or content you add to your site should in some way relate to keyboards. Note that "keyboards" is your main keyword for your site and "rare keyboards" is your keyword phrase. The words "rare keyboard" should appear several times throughout your homepage. The more times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
Do You Have A Big Head Bio?
Do you have a bio that really touts your talents? Do you have a bio that demonstrates how good you are at what you do? Do you have a Big Head Bio? That means exactly what you think. It is a bio that screams from the page, I am great at what I do!Recently I submitted a profile, my bio and a pitch letter in an effort to get a company to hire me as a speaker. A colleague saw the bio and said that I had a big head and was full of myself. Was I embarrassed? Actually, I was embarrassed, but not for myself, for her. The way I see it is that if I don't market myself, who will? After our debate, she reread my bio and wholeheartedly agreed. She even asked me to help her create her own personal BIG HEAD BIO. My complete bio is five pages long. I have several abbreviated versions to adapt for any occasion. I'm not suggesting that everyone have a bio like mine, but it is an important part of your repertoire in your diligence for self-promotion.These 10 reasons should get you going by convincing you that you need to revamp and revitalize your bio. You should have a big head bio that tells everyone how great you are.1. It’s not who you know, but who knows you. If I could impart upon you one key element to success, this would be it. Who knows you? Who do you want to know you? Ask yo
etting ANY traffic from search engines. A guaranteed top-10 placement is a very bold promise, one that probably sounds too good to be true. In fact, it isn't! Almost any SEO firm can guarantee they'll place your website in the top-10 of SERPs within a month and deliver 100% on what they promised! Now... what EXACTLY did they promise? They promised a top-10 ranking, that much is fact. Beyond that, no specific details were provided. Here's the problem. Top-10 ranking only means something if your website is placed in the top-10 of highly targeted and relevant keywords or keyword phrases that users are actually searching on. Most of these SEO firms are simply targeting very niche keywords that have little to no competition. By doing so they are delivering on their promise of top-10 rankings. The problem is the keywords with little to no competition most likely have little to no searches against them by real users. It sure does look good for an SEO expert to type in "Chartreuse Colored Keyboards" and have your keyboard website come up 1st in the results set. How many REAL users are going to be conducting a search under the specific keywords "Chartreuse Colored Keyboards"? If you're lucky, maybe a half-dozen in a year. One thing to be careful of with any SEO company is a promise that seems too good to be true. Vagueness is the ally for SEO's as they can make deliver on what they promise, which is often just an illusion of what you expect.
Do you have a bio that really touts your talents? Do you have a bio that demonstrates how good you are at what you do? Do you have a Big Head Bio? That means exactly what you think. It is a bio that screams from the page, I am great at what I do!Recently I submitted a profile, my bio and a pitch letter in an effort to get a company to hire me as a speaker. A colleague saw the bio and said that I had a big head and was full of myself. Was I embarrassed? Actually, I was embarrassed, but not for myself, for her. The way I see it is that if I don't market myself, who will? After our debate, she reread my bio and wholeheartedly agreed. She even asked me to help her create her own personal BIG HEAD BIO. My complete bio is five pages long. I have several abbreviated versions to adapt for any occasion. I'm not suggesting that everyone have a bio like mine, but it is an important part of your repertoire in your diligence for self-promotion.These 10 reasons should get you going by convincing you that you need to revamp and revitalize your bio. You should have a big head bio that tells everyone how great you are.1. It’s not who you know, but who knows you. If I could impart upon you one key element to success, this would be it. Who knows you? Who do you want to know you? Ask yo
When In Doubt, Do It Yourself!
SEO is not rocket science. You don't need a degree or a strong technical background to apply effective SEO. All you need is a "can do" work ethic and a basic understanding of core SEO concepts. Let's explore several easy to apply techniques that are the core of effective SEO! Through out this article we'll refer to a fictitious online reseller of rare keyboards for examples and illustrative purposes.
Content Crazy
Content (or copy) is the actual text that appears on your web pages. Your goal should always be to come up with unique and intelligent content for your site. The best thing you can do is write daily or weekly articles that are relevant to your website and will add value to your users. Believe it or not, adding content to your website is a HUGE aspect of SEO. Search engines crawl websites at varied intervals, and the more content you add to your site the more "important" it will be. As importance grows, so will the frequency of web crawls. Every page that's indexed in your site is a potential point-of-entry for a user conducting searches in their favorite search engine. For example, if you add an article about "Fine Brazilian Keyboards" the article is likely to get indexed by the search engines. When a user searches the internet for "Brazilian Keyboards", you have a very good chance to appearing in the SERPs... if your article is targeting the correct keywords.
Keywords For Life
Keywords are your main source of getting targeted traffic to your website. Any new page or content you add to your site is likely to have a very specific theme that is relevant to your overall site theme. If you're an online reseller of rare keyboards, any article or content you add to your site should in some way relate to keyboards. Note that "keyboards" is your main keyword for your site and "rare keyboards" is your keyword phrase. The words "rare keyboard" should appear several times throughout your homepage. The more times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
Do You Dream Big Dreams For Your Online Business?
I received an e-mail from someone this week, and it became apparent to me that he simply didn't believe that he could make anything work... He didn't believe that he could start making the money that he told me he wanted to make...He WANTED to make it, but he didn't BELIEVE he could!I'm a strong believer in the saying that you are where you want to be... For example, you live where you do because you choose to, and you earn as much as you do because that’s what you’ve chosen to earn...'Hold on! I want to earn more than I do at the moment...' I hear you cry!!Well, I’ve been there too and unless I changed my belief and my habits (good or bad)... nothing was ever going to change.Indeed, the definition of insanity is doing the same thing over and over and expecting different results...So, how did I, and how do you, make changes to what we believe... and, in turn, what we achieve?Well, for me, I didn’t believe that I should live in a large house, drive a sports car, or even work for myself. So, if I believed that... I certainly wasn't going to 'realise' that lifestyle.Does that make sense?However, once I’d had enough of what I was doing...(and for me this was commuting each and every day, having to answer to a boss, working long h
d Keyboards"? If you're lucky, maybe a half-dozen in a year. One thing to be careful of with any SEO company is a promise that seems too good to be true. Vagueness is the ally for SEO's as they can make deliver on what they promise, which is often just an illusion of what you expect.
I received an e-mail from someone this week, and it became apparent to me that he simply didn't believe that he could make anything work... He didn't believe that he could start making the money that he told me he wanted to make...He WANTED to make it, but he didn't BELIEVE he could!I'm a strong believer in the saying that you are where you want to be... For example, you live where you do because you choose to, and you earn as much as you do because that’s what you’ve chosen to earn...'Hold on! I want to earn more than I do at the moment...' I hear you cry!!Well, I’ve been there too and unless I changed my belief and my habits (good or bad)... nothing was ever going to change.Indeed, the definition of insanity is doing the same thing over and over and expecting different results...So, how did I, and how do you, make changes to what we believe... and, in turn, what we achieve?Well, for me, I didn’t believe that I should live in a large house, drive a sports car, or even work for myself. So, if I believed that... I certainly wasn't going to 'realise' that lifestyle.Does that make sense?However, once I’d had enough of what I was doing...(and for me this was commuting each and every day, having to answer to a boss, working long h
When In Doubt, Do It Yourself!
SEO is not rocket science. You don't need a degree or a strong technical background to apply effective SEO. All you need is a "can do" work ethic and a basic understanding of core SEO concepts. Let's explore several easy to apply techniques that are the core of effective SEO! Through out this article we'll refer to a fictitious online reseller of rare keyboards for examples and illustrative purposes.
Content Crazy
Content (or copy) is the actual text that appears on your web pages. Your goal should always be to come up with unique and intelligent content for your site. The best thing you can do is write daily or weekly articles that are relevant to your website and will add value to your users. Believe it or not, adding content to your website is a HUGE aspect of SEO. Search engines crawl websites at varied intervals, and the more content you add to your site the more "important" it will be. As importance grows, so will the frequency of web crawls. Every page that's indexed in your site is a potential point-of-entry for a user conducting searches in their favorite search engine. For example, if you add an article about "Fine Brazilian Keyboards" the article is likely to get indexed by the search engines. When a user searches the internet for "Brazilian Keyboards", you have a very good chance to appearing in the SERPs... if your article is targeting the correct keywords.
Keywords For Life
Keywords are your main source of getting targeted traffic to your website. Any new page or content you add to your site is likely to have a very specific theme that is relevant to your overall site theme. If you're an online reseller of rare keyboards, any article or content you add to your site should in some way relate to keyboards. Note that "keyboards" is your main keyword for your site and "rare keyboards" is your keyword phrase. The words "rare keyboard" should appear several times throughout your homepage. The more times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
Google Search Engine Optimization Tips: How to Improve Your Google PR
As a webmaster, you know that it can be difficult getting your site indexed and optimized for Google searches. Doing some searching, I noticed that one of the biggest questions most people have is the length of time it takes for a new site to get indexed and start showing up in search results. I just launched a new article site and Google has still only indexed a few of my pages. From what I have researched, Google indexing of your new site can take up to 7+ months for a brand new site. This varies greatly depending on a number of factors, the main factor dealing with link popularity. If you can get some good quality links to your sites from sites with a high page rank, your chances of getting indexed quicker improve greatly.Another tip is to submit a sitemap to Google by using the this URL: http://www.google.com/webmasters/sitemaps/login Use the links on the page to sign up for an account and add your sitemap. Creating sitemaps for large sites manually can become a headache. I use a free program that crawls my site and automatically creates a sitemap and uploads the sitemap file to my website. This saves a lot of work. Visit this link for the great tool: http://johannesmueller.com/gs/As discussed above, linking is a great way to increase your chances of being indexed and gainin
crawl websites at varied intervals, and the more content you add to your site the more "important" it will be. As importance grows, so will the frequency of web crawls. Every page that's indexed in your site is a potential point-of-entry for a user conducting searches in their favorite search engine. For example, if you add an article about "Fine Brazilian Keyboards" the article is likely to get indexed by the search engines. When a user searches the internet for "Brazilian Keyboards", you have a very good chance to appearing in the SERPs... if your article is targeting the correct keywords.
As a webmaster, you know that it can be difficult getting your site indexed and optimized for Google searches. Doing some searching, I noticed that one of the biggest questions most people have is the length of time it takes for a new site to get indexed and start showing up in search results. I just launched a new article site and Google has still only indexed a few of my pages. From what I have researched, Google indexing of your new site can take up to 7+ months for a brand new site. This varies greatly depending on a number of factors, the main factor dealing with link popularity. If you can get some good quality links to your sites from sites with a high page rank, your chances of getting indexed quicker improve greatly.Another tip is to submit a sitemap to Google by using the this URL: http://www.google.com/webmasters/sitemaps/login Use the links on the page to sign up for an account and add your sitemap. Creating sitemaps for large sites manually can become a headache. I use a free program that crawls my site and automatically creates a sitemap and uploads the sitemap file to my website. This saves a lot of work. Visit this link for the great tool: http://johannesmueller.com/gs/As discussed above, linking is a great way to increase your chances of being indexed and gainin
Keywords For Life
Keywords are your main source of getting targeted traffic to your website. Any new page or content you add to your site is likely to have a very specific theme that is relevant to your overall site theme. If you're an online reseller of rare keyboards, any article or content you add to your site should in some way relate to keyboards. Note that "keyboards" is your main keyword for your site and "rare keyboards" is your keyword phrase. The words "rare keyboard" should appear several times throughout your homepage. The more times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
How to Ask for a Raise - and Get it
Getting a raise should be the first thing you think about when the subject of increasing your income becomes important. Of all the things you can do to better your monthly finances – starting a home business, getting a part-time job, studying for a degree, etc., having your current pay increased at your present place of employment tops the list. It is the quickest and easiest of all your options. One quick meeting with your employer results in hundreds of extra dollars being deposited into your bank account every month!So who should ask for a raise? Anybody who hasn’t had one in a while, is underpaid for their level of skill and/or experience, or has really been going the extra mile in their job performance over any reasonable length of time (weeks, not days). If your paycheck comes from the government, you fall outside the realm of people that can ask for a raise, because raises are dealt out in a pre-defined schedule. However, many governmental positions assign the “level” of your raise according to a supervisor’s periodic performance review. Government workers would do well to pay attention to some of the advice I am about to give, so they can nudge their next pay raise up a level.The actual meeting where you put in your pay increase request doesn’t take ver
ore times "rare keyboards" appears, the higher the keyword density. Your goal for any content is to include the keyword or keyword phrase enough times that is prevalent on the page but does NOT reduce readability! By doing so you're increasing the likelihood that a search on "rare keyboards" will result in your page shooting to the top of rankings based on the frequency of your keywords (appears more relevant to search engines). Keywords have more emphasis to the readers and also search engines when they are bold or in the header. Use the following tags when constructing your page header and emphasis words:
Getting a raise should be the first thing you think about when the subject of increasing your income becomes important. Of all the things you can do to better your monthly finances – starting a home business, getting a part-time job, studying for a degree, etc., having your current pay increased at your present place of employment tops the list. It is the quickest and easiest of all your options. One quick meeting with your employer results in hundreds of extra dollars being deposited into your bank account every month!So who should ask for a raise? Anybody who hasn’t had one in a while, is underpaid for their level of skill and/or experience, or has really been going the extra mile in their job performance over any reasonable length of time (weeks, not days). If your paycheck comes from the government, you fall outside the realm of people that can ask for a raise, because raises are dealt out in a pre-defined schedule. However, many governmental positions assign the “level” of your raise according to a supervisor’s periodic performance review. Government workers would do well to pay attention to some of the advice I am about to give, so they can nudge their next pay raise up a level.The actual meeting where you put in your pay increase request doesn’t take ver
[ H1 ]
Should appear as the top text line on every page and contain the keyword phrase[ strong / b ]
Keyword phrases in the main body of the text should be emphasized where it makes sense. You may also consider having a sub-header under the header with a secondary keyword phrase.
Of course, keywords alone will not gain you top-10 rankings for competitive keyword phrases. You also need to gain one-way links.
Obtaining One-Way Links, Not As Difficult As You Think
Any good SEO expert will tell you that you NEED to good source of one-way links in order to compete with websites in the same vertical market as your own. Search engines place some of the strongest emphasis on one-way links. A one-way link is any hyperlink that lives on a website outside your own that points to your website without the need for you to link back to it. One-way links are considered a "vote" of popularity for the other site. The more "votes" the site has the more popular search engines will think it is and the rankings will increase. It really is that simple. Here are some ways to obtain one-way links:
- Write and post articles online (http://www.articlesender.com)
- Write and post press-releases online
- Write a testimonial for your favorite site in exchange for a link
- Submit to web directories such as DMOZ (http://dmoz.org/)
- Sign up for linking services such as Free Links Direct (http://www.freelinksdirect.com)
- Start a blog (http://www.wordpress.com) and have links point to your website
- Join forums and include a link to your site in your signature
- Exchange content to competing site in exchange for a one-way link
As you can see, there are many different ways to obtain one-way links. All of them will require some work on your part, but the payoff is well worth the effort. You'll also need to consider how your links are constructed, specifically your anchor text (the text that contains your link). Any link that points to your site should contain the keyword or keyword phrase for the page that it's linking to. of course, that's assuming you have some level of control over the link (which isn't always the case). When constructing your links you want to stay clear of the popular "click here" or "click now" links. Although you'll get points for the link pointing to your site, you're not optimizing the link. Let's look at an example for our rare keyboards web site. You want to construct your link so that the words "Rare Keyboards" appear as your anchor text and are within the body of a sentence. Take a look at the following three link sentences:
"Click here for rare keyboards at discounted rates"
NEVER use click here or click me for anchor text
"Rare keyboards - your source to rare keyboards at discounted rates!"
Although not bad, you're not making the best use of your anchor text
"View our catalog of rare keyboards at discounted rates"
Now this is more like it!
Content: check, Keywords: check, One-way Links: check, Now What?
You may not believe this... but there really is no "now what". Applying all of the above methods has just made you an expert in SEO! At least, an expert in theory. It's entirely up to you on how well you apply these SEO techniques. It will take time, effort, and most definitely trial and error to apply the correct SEO to your website. Once you have these basics mastered, you can move on to more advanced SEO techniques. Soon you'll be a master in the SEO field and find your sites moving up the SERPs ladder. Best of all, it didn't cost you a dime and you can apply these same techniques to any new website you establish.
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