1. Large company Small or specialized company

2. Formal Casual

3. Well Established New

4. Fun Subdued

5. Innovative Traditional

6. Economical Expensive

7. Classic Contemporary

Brand Worksheet #2

Assessing where your brand is today:

1. Determine all the places your brand touches your customer. Make an exhaustive list.
   
2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
   
3. Condu
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   cialized company

   2. Formal Casual

   3. Well Established New

   4. Fun Subdued

   5. Innovative Traditional

   6. Economical Expensive

   7. Classic Contemporary

   
   
   Brand Worksheet #2
   
   Assessing where your brand is today:
   

   1. Determine all the places your brand touches your customer. Make an exhaustive list.
      
   2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
      
   3. Condu
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      The Check 21 Law that went into affect in 2004 can make life so much easier for your company. If you receive consumer checks, vendor checks, business checks, government checks, virtually any kind of check drawn on a U.S. bank, you can now do from the convenience
      >6. Economical Expensive

      7. Classic Contemporary

      
      
      Brand Worksheet #2
      
      Assessing where your brand is today:
      

      1. Determine all the places your brand touches your customer. Make an exhaustive list.
         
      2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
         
      3. Condu
         Advertising and the Over All Marketing Plan
         Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is the quintessential reason for success or failure in your business. Indeed business plans and marketing plans are of
         rand is today:
         
         1. Determine all the places your brand touches your customer. Make an exhaustive list.
            
         2. Determine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
            
         3. Condu
            Business Analytics
            SoftwareCurrent Business analytics software incorporates tools and applications for tracking, modelling, analysing and delivering data in support of decision-making processes. Simplify storage management Business Analytics software enables you to know whe
            mine all the places your brand touches your internal customer (you and your employees). Make an exhaustive list.
            
         4. Conduct customer surveys to find out how the customer views you and your company.
            
         5. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.
            
         6. Make an action plan to correct and fill the gaps so that your brand is consistent in all areas and all places it makes contact with your customers.
            
         
         

         Next you will find a number of questions that will help you check on the health of your brand.
         
         TOP TEN QUESTIONS TO C