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Casual Articles - Four Warning Signs Every Website Owner Should Listen For When Trying to Hire an SEO Strategist
How Do You Find A Reliable Dropshipping Source? the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them.A Dropshipper is someone who will anonymously send the goods you order to your customer! There are no markings on the box and no invoices enclosed! Finding a reliable dropshipper can prove to be a strenuous task. When selecting a Dropshipper you want to be sure to find someone that has a large inventory and quickly replenishes items that become sold out!You also want to find someone that is helpful and knowledgeable about the products they are selling! Make sure to contact them before you consider reselling their items, see how quickly you get a response and how helpful the response is! Remember this is the same service you can expect once you are in business with them! If it is less than your standards consider using someone else!How do you find a Dropshipper? There are several ways to find a Dropshipper perhaps the easiest is to purchase a list from an online auction! Thoroughly read the context of the ad and ask questions if need be. Make sure you are buying the list To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its usefu How To Optimize Your Email Marketing Efforts I was thinking this morning about what article I would write today and I have been having no end of troubles trying to get an article out today. Until … I went and visited a prospective customer today and they told me some of the things other companies offering Search Engine optimization and Traffic Building Services wanted to do to their website to give them a better ranking in the Search Engines. So, I thought it was worth creating a basic list of four warning signs you need to look out for when you are meeting with these types of companies.The bubble has already burst on email marketing as the latest fad for touching lots of customers or lots of prospects as the lowest possible cost. Indeed over the last few years, many companies have tried and failed at successfully deploying email marketing campaigns to nurture their relationships with their prospects. Yet despite the let down and the disappointment on the part of many executives email marketing still is a very effective tool to reach your prospects and stay in touch with them so that when they are ready to make a buying decision you can convert them into closed sales.What we’re finding today is that lots of companies are worried about being accused of being spammers. And so the spam laws have definitely put a damper on people’s perceptions of the power of email marketing. Another factor that has tend to lessen the impact of email marketing is the perception is that everybody is sending out E-newsletters on all sorts of topics which gives the picture of information To start off with, let me give you a bit of background information about this client, without telling you intimate details of their business or who they are. The client, as they shall be eloquently called supplies services to the scientific community and has been in business for over 20 years. They have had a website for over ten years however in that time they have never ranked well in the search engines even for their own products, which is a real shame as they have some awesome products. Ninety-Nine percent of the problem with their website is simply that they have not provided fundamental elements to their website like add keywords to their Titles, Use Keywords through their webpages, put a Description and Keywords list in their metadata etc. Which all in all, give them virtually no chance of ranking well and further to that, they have never actively sought backlinks to their website, so the things we have to do to get them ranked well was pretty much a no brainer. This site however has a general Google page ranking of 5 and most of their webpages on their site also have a PR5 value which for me will not take much to get them ranked well, even for the more general keywords. What really scarred me today was some of the advice they were getting from other so-called Web Page developers and SEO Strategists. Some of their recommendations, if they were implemented, would have plunged this site into the backwaters of the search engine index and with some of their recommendations the prospective clients site could have been banned from the search engines, so I thought it was worth putting out my list of Four Warning Signs all website owners should look out for when looking for somebody to help them get their website ranked well in search engines. Warning Sign #1 - Delete Whole Website and Start Again Anyone who knows anything about search engine strategies should know this is the biggest way, to hurt your website traffic and to make your life harder than it needs to be. If you have a well established website that has a good PR ranking in Google, then deleting the whole website and starting again will do nothing short but destroy any chance of you ranking well in a short period of time plus more so, any traffic you were attracting through the links from other websites would be lost. This tactic was used by one of the people visiting our prospective client simply because they wanted to charge them a lot of money to build them a new website. The other key issue for this company was that they had a lot of quality links from Education and Government Websites. Now most people who work in the SEO industry would kill to get backlinks from these websites as search engines give their links a higher value then those from normal dot com website. Our prospective client would have lost this huge benefit from these links. By the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them. To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its useful Too Much To Do: Four Keys to Effective Delegating had a website for over ten years however in that time they have never ranked well in the search engines even for their own products, which is a real shame as they have some awesome products.Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. PattonMany people think they have too many important things to do, but thats not the real problem. The real problem is either 1) you are trying to do them all yourself, 2) you have no way for anyone else to do them, or 3) all of them simply aren't that important.One solution is to shrink the things you classify as important, and that avenue should certainly be your first step. But for most people, the leftovers still leave too much to do. I myself am in that category, as is almost everyone I know. You probably are too - especially if you are talking about doing it all yourself...Enter delegation.Successful delegation is one of the critical success factors for anyone who wants to be an effective entrepreneur or leader. My definition of leadership is, getting things done through the medium of other people. If you want to do big things y Ninety-Nine percent of the problem with their website is simply that they have not provided fundamental elements to their website like add keywords to their Titles, Use Keywords through their webpages, put a Description and Keywords list in their metadata etc. Which all in all, give them virtually no chance of ranking well and further to that, they have never actively sought backlinks to their website, so the things we have to do to get them ranked well was pretty much a no brainer. This site however has a general Google page ranking of 5 and most of their webpages on their site also have a PR5 value which for me will not take much to get them ranked well, even for the more general keywords. What really scarred me today was some of the advice they were getting from other so-called Web Page developers and SEO Strategists. Some of their recommendations, if they were implemented, would have plunged this site into the backwaters of the search engine index and with some of their recommendations the prospective clients site could have been banned from the search engines, so I thought it was worth putting out my list of Four Warning Signs all website owners should look out for when looking for somebody to help them get their website ranked well in search engines. Warning Sign #1 - Delete Whole Website and Start Again Anyone who knows anything about search engine strategies should know this is the biggest way, to hurt your website traffic and to make your life harder than it needs to be. If you have a well established website that has a good PR ranking in Google, then deleting the whole website and starting again will do nothing short but destroy any chance of you ranking well in a short period of time plus more so, any traffic you were attracting through the links from other websites would be lost. This tactic was used by one of the people visiting our prospective client simply because they wanted to charge them a lot of money to build them a new website. The other key issue for this company was that they had a lot of quality links from Education and Government Websites. Now most people who work in the SEO industry would kill to get backlinks from these websites as search engines give their links a higher value then those from normal dot com website. Our prospective client would have lost this huge benefit from these links. By the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them. To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its usefu Customer Service - On A 1-10 Scale It Was 12.5 even for the more general keywords.Just getting back from seven days at the Westin Hotel in Puerto Vallarta.The purpose of this trip was to meet with my mastermind group - Master Speakers International. We've been meeting four times a year for the last 10 years.The city was great and the hotel was good but it didn't rate a 12.5 score.Let me explain:Pedro - he gets the 12.5!He was the doorman. An extraordinary doorman. I couldn't help but notice all the little and positive things he did with his customers. He gave new meaning to the words customer service.From the neck down he had a body like Woody Allen - maybe even smaller.From the neck up he reminded me of Billy Crystal.He was animated, energetic, and funny in a subtle way.Last Wednesday, as Bernadette and I were going to dinner, a taxi pulled up and a 50 something guest greeted Pedro with, "Pedro, I'm back and it's so good to see you again. I have a gift for you."Pedro made you feel special when he w What really scarred me today was some of the advice they were getting from other so-called Web Page developers and SEO Strategists. Some of their recommendations, if they were implemented, would have plunged this site into the backwaters of the search engine index and with some of their recommendations the prospective clients site could have been banned from the search engines, so I thought it was worth putting out my list of Four Warning Signs all website owners should look out for when looking for somebody to help them get their website ranked well in search engines. Warning Sign #1 - Delete Whole Website and Start Again Anyone who knows anything about search engine strategies should know this is the biggest way, to hurt your website traffic and to make your life harder than it needs to be. If you have a well established website that has a good PR ranking in Google, then deleting the whole website and starting again will do nothing short but destroy any chance of you ranking well in a short period of time plus more so, any traffic you were attracting through the links from other websites would be lost. This tactic was used by one of the people visiting our prospective client simply because they wanted to charge them a lot of money to build them a new website. The other key issue for this company was that they had a lot of quality links from Education and Government Websites. Now most people who work in the SEO industry would kill to get backlinks from these websites as search engines give their links a higher value then those from normal dot com website. Our prospective client would have lost this huge benefit from these links. By the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them. To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its usefu Struggling With Contextual Ads? Try Rotating A Few Affiliate Programs you have a well established website that has a good PR ranking in Google, then deleting the whole website and starting again will do nothing short but destroy any chance of you ranking well in a short period of time plus more so, any traffic you were attracting through the links from other websites would be lost.When dealing with affiliate programs, adsense or any other type of performance based advertisement on your website, you need to constantly reevaluate your choice of advertisement, is it your best choice, or can you improve your revenue?Many site owners – especially webmasters running large, dynamic sites – often feel forced to choose contextual ads because of the easy setup and management. How ever, if you have the option to choose another form of ads on your website, the upside is enormous.With a dynamic structure, it is easier to insert a ready-made script than it is to customize your own script, showing the ads you choose. But, choosing the easy way isn’t necessarily the right way, you may be ending up with far less affiliate commission than you would have if you showed other ads – ads YOU have chosen based on your website and visitors.Instead of using contextual ads, showing ads relevant to what the spiders consider your website to be about, you should find one, or a This tactic was used by one of the people visiting our prospective client simply because they wanted to charge them a lot of money to build them a new website. The other key issue for this company was that they had a lot of quality links from Education and Government Websites. Now most people who work in the SEO industry would kill to get backlinks from these websites as search engines give their links a higher value then those from normal dot com website. Our prospective client would have lost this huge benefit from these links. By the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them. To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its usefu Big Guide Through On Page SEO Factors - Part 3 the way, the cool part is that seeing these prospective clients work so close with Education and Government agencies we can get them to upgrade their links to include keywords in the hyperlink, which is a massive bonus for them.Keywords in meta tag keywordsMeta tag keywords should contain a few most important keywords related to particular page. Every keyword listed in this tag should appear in the page content. Don't try to repeat single keyword, it can be considered spam. Some search engines including Google no longer values this tag. Anyway you lose nothing if you use it. I will use again the example with web hosting website. The good keywords tag can be: web, hosting, company, php, mysql (if you offer PHP and MySQL support, of course).Keywords in alt tagsWhat are alt tags? Try to move mouse pointer over any image on some website. If some text will appear near the mouse pointer, it is the alt tag content. The original purpose of alt tags was to describe the images for users which use browser which doesn't display images. In these days, alt tags can be useful for better images description and as an alternative text which is used in case that the images is not loaded.If your site contain To finish this warning sign off, if someone recommends deleting the whole website and starting again, then show them the door! Warning Sign #2 - Use Link Farms Link Farms, Link Farms, Link Farms. One of the people who came to see our prospective client actually recommended building their own links directory on their website and they informed them they do this for all their clients and they get all their clients to link back to each other which would help them link well. If you go back ten years ago this was an acceptable practice but Search Engine operators are not dumb. This tactic has long lost its usefulness and will only further hurt your rankings. The best way to get back links is to write quality articles and press releases and submit them to article directories and press release submission sites. This is a great way to pickup your backlinks. If somebody recommends link farms then show them the door. Further to this, I should note that the person recommending this strategy, after a bit of investigation, had put all their clients websites on the one server which means I doubt very much if any of their clients were ranking very well as the search engines would have seen this link farm strategy and would have penalized those websites. Warning Sign #3 - Duplicate Webpages on Your Own Website Duplicated Content is one of the biggest issues we all face on the web. Nobody likes do a search in a search engine to find the top five pages are exactly the same webpage repeated and the search engines have really taken the issue of duplicate content very seriously. Personally, I cannot understand why anyone would want to put five pages of the same thing on your website anyway. One of the reasons why people do try to do this is to tailor pages to certain keywords but any decent SEO Strategist will tell you that you are better focusing on your backlinks from other websites than trying to duplicate webpages. There are webpages in the search engines that have none of the keywords you have searched on in the webpage but still rank well simply because there have sufficient links from other websites with the keywords in the Hypertext component of the link to help them rank well. Look the bottom line is this, do not duplicate content on your website. It does not make sense and you can in fact be penalized for doing so by the search engines. Apart from that, look at it from your client's perspective, who wants to read the same thing twice. I do not! Warning Sign #4 - We Can Trick the Search Engine to Rank You Higher I have seen some really bizarre software around of late that is supposed to increase your Search Engine rankings, the software is suppose to trick the search engines into ranking you higher. I had a person come into our offices purporting to be using this software and ranking highly but he told me I was not to tell anyone. Personally, I think it is simply a claim someone is using to con money out of unsuspecting people. Even for a moment, let us consider this might be true, do you honestly think behemoths like Google, Yahoo or MSN are not going to find out about it and ban those sites that use unacceptable tactics. Lets get real. Would you like to know the secret to ranking successfully? Build quality websites. That's right, quality websites. There is no trick to it; if you build informative and interesting websites then your site will rank well. If you simply want to trick the search engines to rank quickly then you really do run the risk of getting yourself banned. There are strategies that will help you get ranked higher on the search engines that are ethical and acceptable. Nobody wants to see an Internet which is simply full of spam websites and the search engines are spending billions of dollars in research to ensure their algorithms are going to provide the most relevant results for its users. They do ban sites that do not play by the rules and more so play in an ethical and acceptable manner. If somebody comes to y
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