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Casual Articles - Log File Analysis and SEO
Already started freelancing? How is it going? Great I hope. Hopefully you have outcome the main issues of the starter - fear, uncertainty, too little customers or too little time.Now what, you still want something... You want to do it better? You want to be more successful freelancer. You want to work less and earn more.There is nothing wrong with that. Here are 5 simple tips which will help you work smarter but not harder.Reuse Your Code I am sure I am not discovering the hot water with this. You already know to reuse your code, don't you? But do you really do it? Do you just copy-paste pieces of code or have you created an orderly framework with functions and classes? Think about it. You need libraries from functions, classes and pieces of code that you use often. Spend some time to create it and it will pay off great in the future.There is also another way to reuse your code and experience. Once you complete a freelance project, immediately try to get involved in a similar one. You can easy offer lower price and short term for completion if you reuse
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measurin
While screening candidate resumes at a recent SalesTrax Recruiting Event, I was struck by how many candidates had unknowingly undermined their interviews by what they had written in the opening paragraph, commonly known as the “objective statement” of their resume. Here are a few of them, and what they mean to a veteran sales recruiter:“To utilize my professional skills while learning new functions in a corporate setting. Also, to obtain a position which is rewarding and beneficial, with the potential to move into upper management.” Translated into recruiter-speak, it reads “I’m new in sales and am looking for handholding and high compensation, and really don’t want to sell anyway so I will leave if I don’t get a comfy middle management job soon.”“To obtain a position that will allow me to utilize my development skills while giving me the opportunity to grow within an organization,” which to a recruiter means “this is all about me and I’m not really in this for you.”“My objective is to align myself with a successful and profitable company.” Translated, means “I got la
There is specific data about your web site that you should be looking at in your log files on a regular basis. Several variables should be examined monthly or even weekly to ensure your site design and page optimization is on the right track:
1. Entry Paths
Most sites can be developed and analysed around the concept of visitor pathways. If, for example, your site is a Business to Business (B2B) site and you service small, medium and large businesses, there should be pathways through your site designed for each class of visitor. An extremely simplified example would be:
Clients coming to the site through an optimized home page:
home page ---> small business page ---> order page ---> order confirmation page
home page ---> medium business page ---> order page ---> order confirmation page
home page ---> large business page ---> order page ---> order confirmation page
The site entry pages for these pathways are often optimized home pages or optimized content pages. The final page of this route is often the action that you want clients to take on your site (e.g., sign up for your newsletter, buy your products online or contact you for further information). You can easily determine how effective your pathways are by tracking the entry paths on a regular basis via your site stats.
You should have some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called "Entry Paths" in your log files / site statistics.
2. Top Exit Pages
These are pages from which most visitors click away from your site. Why is it useful to track these? Because exit pages can tell you:
a. If there is a technical problem with the page that is causing visitors to leave your site. For example, if there are broken links, or the form on the page is not working properly etc.
b. If your site design is breaking the strategic pathway, for example, you may have links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter.
c. If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout.
In your log files / site statistics, the graph or chart called "Top Exit Pages" is the place to learn why visitors are leaving your site.
3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long.
Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge, then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on.
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measuring
All things in life experience change and everywhere we look everywhere we go we observe change. We see the seasons change, the weather change, our bodies change and we experience events bringing about change. We know that changes must be made in the heat of battle on the sports field during the game where new players are brought in and a transition is made for an upcoming defensive or offensive play. Change is often necessary, change is often forced and change is often the most favorable strategy to win.Everyone knows and it is indeed no secret that anytime you change the human leadership on a sports team, government agency, non-profit group or business entity that there will be a short term transitional time that can cause short-term disruption. The goal is for the smoothest possible transition of course while maintaining fluidity of motion on the field, in the battle space, in the market place or in the public’s eye.The smaller the disruption and the smoother the transition the better for all concerned and this must be the goal. Efficiency is paramount and the order of t
Clients coming to the site through an optimized home page:
home page ---> small business page ---> order page ---> order confirmation page
home page ---> medium business page ---> order page ---> order confirmation page
home page ---> large business page ---> order page ---> order confirmation page
The site entry pages for these pathways are often optimized home pages or optimized content pages. The final page of this route is often the action that you want clients to take on your site (e.g., sign up for your newsletter, buy your products online or contact you for further information). You can easily determine how effective your pathways are by tracking the entry paths on a regular basis via your site stats.
You should have some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called "Entry Paths" in your log files / site statistics.
2. Top Exit Pages
These are pages from which most visitors click away from your site. Why is it useful to track these? Because exit pages can tell you:
a. If there is a technical problem with the page that is causing visitors to leave your site. For example, if there are broken links, or the form on the page is not working properly etc.
b. If your site design is breaking the strategic pathway, for example, you may have links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter.
c. If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout.
In your log files / site statistics, the graph or chart called "Top Exit Pages" is the place to learn why visitors are leaving your site.
3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long.
Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge, then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on.
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measurin
Jim and Sally run a successful auto business, which they have built up over two decades and have expanded to three stores and many of their friends keep saying, “You should Franchise.” They think about this for about five years read a few books, like “Franchising for Dummies,” The “E-Myth”, “The Franchising Bible” and many others on the shelves of the new big book store in town with the coffee shop inside. They finally decide that it makes sense especially as they have friends and loyal employees who wish to be associated with them and even own the first franchises. So they set out to franchise. They visit an attorney since that says in all the books to do. Most books about franchising are, at least in part if not whole, written by S2D2s (lawyers: S2P2s; Self-Serving Parasites of Planet) anyway, so they take that advice and visit an attorney. The S2D2 explains the MUD and helps by charging them a good chunk of change; $35,000 to prepare a boilerplate document which is so complicated they could not do it on their own without years of study. They give the S2D2 (scoundrel) the money and t
You should have some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called "Entry Paths" in your log files / site statistics.
2. Top Exit Pages
These are pages from which most visitors click away from your site. Why is it useful to track these? Because exit pages can tell you:
a. If there is a technical problem with the page that is causing visitors to leave your site. For example, if there are broken links, or the form on the page is not working properly etc.
b. If your site design is breaking the strategic pathway, for example, you may have links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter.
c. If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout.
In your log files / site statistics, the graph or chart called "Top Exit Pages" is the place to learn why visitors are leaving your site.
3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long.
Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge, then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on.
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measurin
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients. A wise and normal SEO provider proposes affordable search engine optimization services (SEO services) for almost all small and middle sized companies. However, the types of SEO services can be broadly classified into two categories namely on-page optimization and off-page optimization.The service of on-page optimization basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines. The main services included in the on-page optimization are keyword analysis, optimizing website content HTML coding, building keyword rich content, creation of optimized title and META tags, and implementing various separate search engine submission methodologies to promote the website.Off-page optimization deals with the implementation of a them
c. If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout.
In your log files / site statistics, the graph or chart called "Top Exit Pages" is the place to learn why visitors are leaving your site.
3. Single Access Pages
These are entry pages that are viewed once before the visitor clicks away from your site. Similar to Top Exit Pages, Single Access Pages can tell you a lot about why people are not staying on your site for long.
Have a close look at the search terms used to find your site. Single Access Pages can often indicate that your target search terms are too broad. For example, you may be getting a lot of traffic by targeting "printer cartridges" but if you only stock a particular brand of cartridge, then people seeking other brands are not going to find what they truly seek when they arrive at your site so they will leave immediately. This can be resolved by narrowing down your search terms to be more targeted and focused on your niche products and services, for example, by changing "printer cartridges" to "HP printer cartridges" and so on.
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measurin
Traditionally, a sweatshop is a manufacturing facility that forces employees to work exceptionally long hours in exchange for very low wages. Some U.S. garment suppliers operate sweatshops in third world countries, where workers are paid a few cents per item manufactured, despite the fact that each garment often retails for well over $100.It's a tragedy that poverty is so prevalent in portions of the world that people are willing to work for such minimal compensation. In reality, even people from more financially developed nations are subjected to working conditions that barely escape the definition of slavery. In the U.S., for example, an employer is required by federal law to meet a minimum exchange of just over $5 for each hour of work performed, and many of the most physically demanding jobs available to citizens without a college education pay no more than this ludicrous minimum. Any human being's time is worth far more than the pittance offered by sweatshop factories and minimum wage positions.In fact, the very idea of working for such unacceptable levels of pay is e
To see what pages of your site are viewed once, look for the graph or chart called "Single Access Pages" in your log files / site statistics.
4. Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measuring the success of your SEO campaign. If your optimization is effective, the Top Entry Pages and Most Requested Pages should be those that you have optimized for target keywords. The Top Entry Pages are particularly relevant as you consider the pathways through your site. Do the most popular entry pages have any relationship to the start pages for your plotted visitor pathways? Or are visitors entering and navigating your site via ways you didn't intend? You can use this information to continually tweak your page optimization to guide visitors to the right pathways.
To see your most requested pages, look for the graph or chart titled "Most Requested Pages" in your log files / site statistics. Also look for "Top Entry Pages".
5. Page refreshes
Why are visitors refreshing pages on your site? Are the pages not loading properly? The "Page Refreshes" variable is another one to monitor on a monthly basis via your site stats to ensure that there are not site usability issues for visitors.
6. Referring Domains and Referring URLs
Where are your visitors coming from? Are they coming from sites that are linked to yours? Are blog authors or forum members talking about your site? Referring Domains will tell you what sites are linking to yours, while Referring URLs will list the actual pages where the links are located. These can be little gold mines because you can often find valuable sources of traffic via links to your site that you didn't even know existed.
In terms of an SEO campaign, these links can all add to your site's overall link popularity, an important factor in the ranking algorithms of many search engines, particularly Google. Monitoring these metrics can tell you if your site requires a link-building campaign or help you measure the effectiveness of various online and offline advertising campaigns.
In your log files / site statistics, Look for the graph or chart titled "Referring Domains" and "Referring URLs".
7. Search Engine Referrals
How many of your visitors are coming directly from search engines? What percentage of overall traffic does this represent? This is a good variable to track to help you keep up with how many search engines are listing your site (both free submission and paid submissions), how much traffic they bring and whether to renew your paid submissions. It can also tell you whether you need to increase the number of search engines your site is submitted to in order to build on your link popularity. As a a very rough guide, you should be receiving at least 30 percent of your site traffic via search engine referrals.
To see search engine referrals, look for a chart or graph called "Search Engines" within your site statistics.
8. Search Phrases
This topic is related to search engine referrals generally, but gives added insight into what terms you were actually found for in the search engines. Do these terms match what your site was optimized for? Are there any surprising terms that you might want to develop site content for? Some log file analysis programs will even break down what specific phrases your site was found for in which particular search engines. The more detailed the data you have, the more closely you can tweak your optimiz
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