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  • Casual Articles - Maintaining Your Website's Search Position

    Don't Confuse The Message
    One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confus
    p>
    • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update h
      Cold Calling Supplement Guide - Do You Need A Website?
      If you’re still cold calling you may want to add in a few more methods for obtaining clients. One very effective method is using a website. A few good reasons a website is great is because it provides great leverage, it’s fairly cheap, and it has the ability to be seen anywhere around the world.You may be wondering if you need a website if you’re just selling a product or service to a local market. With all the benefits of a website and the low c
      You invested a lot of time and money into search engine optimization to get your website in a good position. Your investment has finally paid off, and you find yourself on the first page of search results. After a week or two, though, you notice your website drops from the #5 position on page one to the #3 position on page two. Were all your SEO efforts even worth it?

      Wait! Don't give up on search engine marketing yet. If your website seems to be losing ground, don't panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

      • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update he
        Customer Retention Secret: Make An Offer They Can Refuse!
        How can we consistently and cost-effectively exceed customer expectations in order to earn repeat business?This is the challenge many organizations face, especially as competition increases. Smart companies have come up with a novel answer, a low-cost way of exceeding expectations that really makes customers happy.I do some of my shopping at Pavilions, an upscale grocery chain owned by Safeway. On numerous occasions, when paying my bill, t
        you find yourself on the first page of search results. After a week or two, though, you notice your website drops from the #5 position on page one to the #3 position on page two. Were all your SEO efforts even worth it?

        Wait! Don't give up on search engine marketing yet. If your website seems to be losing ground, don't panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

        • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update h
          How to Use Bonuses to Boost Your Sales
          To boost your online sales, create partnerships with colleagues, and increase the overall value of your product or service, add a bonus (or several) to your offering.Here are 5 ideas for bonuses you can use to increase your sales:1. Offer a special report.Take several of your articles with a common theme that complements your offering and compile them into a special report. If you don't have articles that seem to fit, think of addit
          e #3 position on page two. Were all your SEO efforts even worth it?

          Wait! Don't give up on search engine marketing yet. If your website seems to be losing ground, don't panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

          • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update h
            Business Direct Marketing - Top 10 Must Do's for a Successful Program
            Let's face it. Companies spend a big portion of their budgets on print and online advertising. And, we all know that we still get a bunch of "junk" mail. Why? Because it works. While inventing new ways to market your business can sometimes pay off, let's make sure we do not drop the ball and overlook the ground rules for direct marketing.Small business owners can effectively use direct marketing to grow their business and build relation
            e losing ground, don't panic--get back in the web marketing game. Fight back with these 10 tricks, and keep your website from fading into oblivion.

            • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update h
              eCommerce and Efficiency
              Speed is everything when it comes to trade and commerce. You might have the best ice cream sundae in the world, but if it takes you an hour to make it and another hour to deliver it, you’ve lost a lot of potential customers.In our field of editorial stock photography, the same holds true. Independent stock photographers have historically been the David attempting to battle with the Goliath. The advent of large conglomerates in our industry (I can
              p>
              • Update existing content. If it's been a while since you last updated your website content, now's the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren't looking for just any content; they're looking for content that's fresh and keyword-rich.
              • Add more content. Make sure there are at least 200 words on your main and landing pages. If there aren't, add more words. If there are, add 50 to 100 more words. Don't forget those keywords.
              • Add new pages. If you're trying to optimize an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.

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